Types of type and book cover Research

Unit 39

Serif

• Serif fonts use different lengths and thickness of letters for example: ‘Baskerville’ which gives an extra flick to the end of letters and each letter changes size in thick and thin. Often other sources call this Roman due to inscriptions that were carved into a stone during the roman period. These fonts are mainly seen in books, newspapers and columns.

Sans serif

• As of sans serif is the opposite of serif as the letter do not have a short line added to end of the letter and the word sans originates from the French term ‘without’. Some examples of sans serif are Arial, Helvetica and verdana. These fonts can be found on text on computers and also newspaper head lines.

Decorative

• Decorative type is also known as display which is a type classification identified be its decorative style. It became popular during the Victorian times as well as the Art Noveau movement. Examples of decorative type are Party LET, Broadway and Jokerman. These fonts are mainly to be seen in posters due to eye catching and artistic designs.

Script

• Script typefaces are based on handwriting and cursive style. These fonts are based on 17th and 18th century writing master such as George Shelley and George Bickham. The fonts showed a elegant and elevated look.

• Examples of script fonts is Zapfino, Bradley hand and Snell Roundhand.

10 book cover research