type and typography_ the designers type book - ben rosen

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

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    PH Y

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    blishingCorporation,NewYork

    atesofA merica

    alogCardNo63-19221

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    practicalworkbookfor

    cernedwithtype and

    ,completealphabetsof

    nlyavailable,orbecoming

    tates.

    rwithotherrelevantmate-

    onsizes,comparisonsof

    otolettering,phototype

    cande oticfacesareco-

    e.

    econstitutethede-

    o f faces. A f inelyconceived,

    face isshowninfull alpha-

    dpunctuation.

    eshownin sizeswhich

    nto1 or16po intinfoundry

    eachfontoffoundrytype,

    points ofleadora hairline

    fa2point body.

    ationsallowed,theshow-

    utsasrenderedby differ-

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    8 or6po int, eachfamily face

    tform. To il lustratevariouste t

    solid andbothtwoandfour

    ofindividualtypes,plus the

    osefrommanysourcesis a

    chtoassembleausefulcol-

    fore cellence.Thetype

    namannerbelievedtobe

    .

    veisprovidedbya brieflook

    originsoftype,andits richly

    hnicaldataconsideredofuse

    eenincluded.

    ectedtothe" S pecialists

    dinventivepractitionersin

    alfieldswhohavecon-

    resttoeverydesigner.

    onmanyyearsofe perience,

    ttoachievea measureof

    whilefunctioningefficiently

    pressuresofthedynamic

    cture.

    cusonthe day-to-day

    s,artdirectors,industrial

    s,advertisingandpromo-

    udentsandmanyothers

    directedtoallthosewho,

    marketplace,alsodobattle

    essness.

    wouldincludedistinguished

    eandspecificallyliterary,

    r frameofreference.

    wledgeofthesubject,

    nditto theiradvantageto

    odicalsandpublications

    dotherswhomaywishto

    shouldconsult themany

    pecialist sstamp.

    he typeincludedhere

    sentedin suchawaythat

    invaluableworkbookin

    ey,distancefromsources

    e w a d d to t h e co mp l e i t y of p r o-

    pendenceofthe authoron

    andassistanceofso many

    nature,thesettingand

    criticalfunction.

    eciation,thankthedirec-

    mfortheinterest,e cel-

    ritofinvolvementwithwhich

    olumewasundertakenand

    re ercisingthesame

    eeksofpreparation,my

    ytoe pressappreciation

    icePresident, TypeDepart-

    inenta l S idneyMinson, E x ec-

    heC omposingR oom, Inc. S y

    erandTypeDirector,York

    andMiltonMandel,President,

    ervice,Inc.forhearteningsup-

    ce.

    craftsmenwhoprepared

    mplesoftheirworkforthis vol-

    rhis perceptiveforeword,I

    ebtedness.

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    L B UR TI N

    osingarrayoftypefacesin

    f thewealthwhichthe

    eurgesandtechnological

    erthelast150 years.

    eofhistory,likea colored

    tdepictsthedevelopment

    .E achtypefaceis alsoa

    onw hocreatedit hissk ill

    hyas anartist,hisfeeling

    enthedetailsof eachletter

    onsofan alphabetora

    ssibleto giveinone

    whathas happenedtotype

    stime. Thebrush-strokee -

    an,oraGaudi,thecreations

    brillianceofpentypes by

    arly jj jgrnhard- typefaces, a longwith

    be assembledinaformthat

    book.A ndtheymustbelogi-

    tsof thetimeinwhichthey

    pography, hasanimpor-

    pplyingthe designerwith

    hecanassemblewordsand

    yof facesandsizes.Itis

    booksofthis kindthatI

    houldbee tensive,and

    ighestcomplimentw hichitsauthorcan

    rt.

    onsiderbrieflythe rela-

    designinan attemptto

    owandinwhat direction

    ofthetwenties,associ-

    dBauhausperiod,brought

    eriftypeswhich hadalast-

    tionalistmovementsofthe

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    effectontheuseof the

    alizedsegmentsofgraphic

    sis.S ignificantfactorsin

    weretheenormousstrides

    oftransportationand

    inallybypainters,archi-

    ographers.Theincreasing

    pearanceoftype(as the

    asastructuralmaterial

    wasfacilitatedbyreproduc-

    gerprintedfrom typebut

    sitions.Today stypographic

    king,basedonphoto-

    tostatsandpaste-ups,while

    oftype andspacingma-

    nof typographywasout-

    dingandvisualproblems

    t)leveloftype material.

    ninfluencedbyconstructiv-

    sm,hasgainedafreedomin

    ,color,weightandspacing

    ceivablebefore.W hether

    ablessingornot isaques-

    cimportance,especially

    resentstateoftransition,

    not yetbroughtliberation

    organization.Contemptfor

    ver,muchinevidence.De-

    en thannotatdeveloping

    nesstoappearoriginal,

    dadvertisingtypography

    ugly, amateurishandun-

    nalyzeamessagecoher-

    yishardwork.Thereis

    veeffort.W hentheonly

    mericantypographica le -

    esappear tobemoreor

    same1923original,one

    thecreativeeffortisabsent.

    ssionistictypecollagetakes

    mposedforreading,and

    aletterteasesthe eye

    ora senseofordered

    onwhetherthisisprogress.

    mmercialaspectsofde-

    tionwiththemoreformal

    ell astoshallow,muddled

    designcanbea strongcultural

    esametime se llw ell, if thede-

    edsforbothand isincom-

    habetis togiveavisual

    s,memoryandabstract

    hichwehearissoonforgotten,

    andreadis morepermanent

    moryonmorethanonelevel

    erandoveragain. Thise -

    ficanceof typographyas

    unication atoo lw hich

    bystudyingit asweuseit.

    ndof lifeitselfisone of

    enthis processishindered,

    cehelpsusto evaluateand

    redictevolution.Inaddition

    etasks,art andtypographic

    sicimportanceas theycan

    sierunderstandingofthis

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    zations4

    y12

    P CTO TYP 13

    e 16

    TYP 19

    S P CIA L I T ' PA G S 209

    216

    RY F A C S 2 27

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    / F a m il ie s

    ic53

    6

    107

    9

    lic90

    0

    ic100

    d109

    127

    1

    116

    13

    sed127

    40

    56

    ondensed15

    ed179

    d 1 2

    C ondensed1 0

    d E x t e nd e d 1 3

    g h t E x t e nd e d 1 1

    ensed177

    t e nd e d 1 1

    69

    ensed179

    73

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    C S

    B old. 205

    / D is p la y

    254

    sed25

    sed

    ended259

    ra

    260

    c256

    d.257

    6

    272

    276

    Open277

    nded279

    d 2 2

    2 9

    9

    6

    nded291

    ndedIta lic292

    raC ond. 29

    02

    0

    0

    10

    d310

    vy310

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    e hort,topersuade,tosell

    edsformost contemporary

    ggested,humanhistory

    onandcatastrophe,the

    nmaywellbedecisiveinthe

    dnewdevelopments,not

    s,but alsointheareasof

    ociologyandcommerce.

    tlyonhowtounderstand

    changew ithhisfellowsthe

    .H edoesthisnot onlythat

    s survivalmayhavemean-

    anceinliteracyandcul-

    gnationsand eachleapfor-

    onby theindustrialized

    multaneousneedstopro-

    mmunicationwithinandbe-

    orldi scarriedbygraphic

    skill andinventiveness,and

    kofsurpassingbeautyand

    orientedoutputattainsa

    pandsinresponsetotheun-

    mericaneconomy,and

    peanmarkets.Thedesigner s

    yhis responsetothepres-

    vespaceadvertising,con-

    e pandingcommunications

    ng,promotion,directmail

    typeforms,instruction

    ityandfundraisingand

    ofinternationalscope.

    economicstructureisso

    dynamicthatthecreative

    cfieldfacesa kaleidoscope

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    hazardsalsopresentthem-

    phicsellingcansometimes

    ninglessnessintodullna-

    designershould befa-

    moveabletype,whichhadits

    rstgrowthonthewaveof

    uropeinthefifteenth

    andsandassimilatesthe

    n bestintegratethatknowl-

    s.

    ansof speedingbook

    adesnewspapers,maga-

    s,industrialdesign,many

    theraspectsofour daily

    linessandpoordesign

    ur dailyliveshereand

    orarygraphicmethodswhich

    iguing,andfunctionalwith-

    rtinginfluenceonmoreand

    turnofeventsis causedby

    velypublicresponseto well

    vedadvertising,bettersales

    general.Inmy view,aslow

    ofmasstasteis evident.

    ueinthe traditionof

    forthesakeofthe doing.

    veranceanddedication,

    ouslyacceptedacademic

    onsoftypeandgraphic

    cadeshave establisheda

    gnactivities.

    utingmuchtothe matur-

    heirunderstandingandknowl-

    vitalpartofthat contribution.

    cetheonrushingsitua-

    neweconomicproblems,

    as,newrevolutionsin

    fore ample , how ade-

    avereactedwhencon-

    ndcommercialrealityof

    ergy,satellitecommuni-

    aceships todistantplanets.

    ofeventhe historicallyre-

    neanationalsub-culture

    agegroupwhichwouldcallfor

    ndculturalclimate of

    rof todaybestprepare

    onbehalfofmajorA meri-

    onsadecadehence

    thatmuchw illbedifferent,

    snowacceptedwillchange.

    tion wecannotsum-

    iewedagainstthepromiseof

    estudiedwithprofitbythe

    hinsightsf romthepastletus

    dbyA lcuinofYork,abbot

    stery , who, atthecommandof

    dthecopyingofallavailable

    iformandlegible style.

    rarydesigner sinterest

    here willbeheightened

    ecenturiesofhumanprog-

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    ayhowardent,how

    hofearliertimeswastothe

    thenreadingaloudthe

    s.

    tlookofthe Medievaland

    s,wecanunderstandthe

    dsuspensewithwhichthefirst

    veabletypemusthaveap-

    .

    atorsofprinting were

    possessingmostofwhat

    sstoreofknowledge,we

    wthemselvestobe bene-

    meansat lastforshedding

    world.Thepotentialoftheir

    calledforthonlytheir best

    ortsstillshine withbeauty

    ndredyears.

    ichour typesarecon-

    pein aclearlyrecogniz-

    fthe developedGreek

    wn,runfrom lefttoright.

    htlines,curvesand angles,

    slinesanticipatedcontem-

    niquesbymanycenturies.

    gnificantinfluence.

    tofthe sameclassicaltra-

    wasinscribedwithperhaps

    nlyamongthemostbeauti-

    rconceived.A classical

    rtionandbeautye pressed

    dthis inspiringmodelof

    swasbutone ofmanyfine

    edpractitionersofthe

    esenoblecapitalormajuscule

    ellsuitedto representthe

    e.

    g begantobranchoutinto

    coursewasoneoftesting,

    althof variationsonbasic

    dofthesecondcentury the

    neinscribedletters made

    t fivedifferentforms:(1)

    ers (2)Rustics,acondensed

    adrata (3)Uncia ls, w hich

    selyreflecteda penstroke

    dersanddescenders (4)

    aggerated, loosersty leoutof

    case lettersseemstohave

    arlierandL aterR omanC ur-

    parativelyfastandflow-

    character toourown

    letterform.Thelatter style

    ytothe creationofthe

    dconsequentlytotype style.

    inthcenturies,two other

    hatweresignificant.F irst

    a onHalfUncia lsw hichap-

    arlyin theeighthcentury

    h-A nglo - a onR oundH and.

    k ofKe llsandtheL indisfarne

    Celticilluminatedmanu-

    els,integrationofornamented

    wascarried tounsurpassed

    oryof Westerngraphic art.

    ersmay stillfindsources

    works.

    arolingianMinuscule,a

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    swerebelievedtobe the

    ndwereidentifiedas

    te-letterinwritingstudies.They

    styleforsecular transcrip-

    wasinvented.

    centuriesproduceda

    witha heaviervertical

    cess,becamethemodified

    barbarousorGothicblack-

    efifteenthcentury,most

    ndthelettersbecamehighly

    kandsomewhathardtoread.

    tura,waswidelyemployed

    hreligiouswritings.

    ngfrommovabletypes

    ality,thethreadsof many

    convergingintotwosingle

    odelsforthe formofprint-

    o thicblack lettersandtheLittera

    &

    ptufdm

    .

    o

    uscript. S t. Ga ll, Sw itzerland

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    ate Inrro ir^

    m

    a tr f

    u* if o

    quitro if ti

    nolrcre

    arcUnt

    af t ab

    oa

    uiacinrognoutt

    fnit-

    al,believed

    beenprinted

    celebratedbible.

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    a .

    ada laLuce. E t

    010la lucecf lcrtu

    il le renebre: etap

    nebrenode. E td

    noo i. t iamoif

    mento inmtzo

    eacqueDale mf

    amento . E to iuife

    titmametooa

    rmamento.E t

    irm.imemo

    tMarina ilf econoo

    acquecbefo

    egateiunolu

    terra:et fadoeco

    ra:etle cogrc

    mare.E tuioc

    ermine laterra

    emeretil legno

    feconoolafua

    aoelqualeCain

    tcofifado e.

    berbauircnteetfa

    a generarione

    doetbauenoo

    noolafuafpe

    ono: etfadoeSe

    tiamoif leoio .

    ellitmamento

    ctlanodc f ia

    anni.Percbe

    toodcielo:et

    f if actoe. E tf ree

    lluminarema

    luminaremi

    node. E tetiamfe

    equellenelf irma

    effonofoprala

    1etalanode :

    tle tenebre . Etui

    efen etmatr

    o ioprooucino

    auiuenreet

    e . V enice, 1471.

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    ecognizingqualitiesin

    lyconsidered" out, can

    snot onlytoadvertising

    spectrumofgraphics.

    y

    nthepost-warGermany

    thefirstcohesiveefforts

    smanshipwhichuniquely

    gicaladvancesthatwere

    merica.Duringthepreceding

    byvisiblechangesthey

    nstateancientconcepts

    uhaus,plusa handfulof

    peandA merica,soughtnew

    dinitstechnologicalmani-

    uesthatw ereaparto fanew age.

    nthe Bauhaus its

    shavebeenwelldefined,

    ortantandinfluentialinthe

    aphy.

    y sposit ionissti l lhelpful:

    earcommunicationinrtsmost

    heessenceofmodern

    pursuedbytheBauhaus

    mptedtoincorporateinto

    andradica linourcentury s

    ndpsychology.Itisinterest-

    , thatA lbertE insteinofB erlin

    rs ofagroupcalled

    aus, w hichprov idedmuchf inan-

    theinstitution.

    mathematicsandpsy-

    w visionsoftime,space,

    hebackdroptoe periments

    nships.Thesenewcurrents

    rkincolor,te tureandother

    aveofmaterialsandtech-

    nconsciousnessthrough

    reativeactivity.

    eB auhausf ledH itler s

    mericatoteach,andtoprac-

    yhavebecomean integral

    roductivegraphicartswhich

    yinfluenced theirnames

    bolsofthe bridgestheytried

    and theindustrialsystem,

    edarts,betweenmodern

    mericanandabroadhave

    talandprogressiveconcepts

    etrying tocoupletheir

    ct withhighlydisciplined

    weaveastudyofhumanities

    esign.

    edin theseschools

    effort beingmadetopro-

    hicdesignequaltoour prime

    ds.

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    P CTO TYP

    .

    d.

    moveabletypewascarried

    epared,bymeansof which

    uldbe castwithadegree

    tingpossible.A lltheother

    d paper, ink , theconcept

    nprintingpressesofa

    typesmusthavebeen

    wnalphabet aguidetothe

    mecasesthe designer,in

    netoe ecuteadesign. F o l-

    acounterpunchwas made

    ndofanannealedsteel

    rcedthe metalawayfrom

    asof suchlettersasa, e,

    was formedbycutting

    eaoutsideeach letter.By

    intosoftmaterialas the

    eeofcontrolwas e er-

    each letterwhileitwas

    completedthepunch.It

    impressionstruckintoa

    ruck,the barcontained

    properlyfitted,causedthe

    hedtype tofallintoproper

    tri andmoldwerealigned

    dytobe poured.

    nciple bywhichpunch-

    thoughnodoubt,eachhad

    ovedetailsofhistask.

    ethodsofabrasionandlarge

    carewentinto varyingthis

    hallengearose.

    d,aprocess requiring

    trimmedtoastandard

    erancesweregreatbycur-

    hetypewasreadyfor use

    edures.

    raphin recentyearshas

    cutter scraft.Thepanto-

    ecutting practiceandin-

    whicha typemaybecut.

    mentintermsof increased

    easeinvariationofletters

    onof lettersize aprin-

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    P A R T O T YP

    intS ystem

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    lcopyintotypethatwill

    ired,one shoulddevise

    cation.Clearpreparation

    nsall theinformationa

    wisreallyall thatisre-

    o proceed.

    ssible,appro imatethe

    ke.Commonsensecalls

    orindentedparagraphs,

    ,correct detailsofspell-

    ypedasyouwishthe final

    rclarity.

    stimateyoumayassume

    copywill,whensingle

    oaverage14 pt.type.If

    eration,assumeabout3A

    0pt.type,1/2the area.

    tosinglespacedtyping

    wancemustbemadeforva-

    maybeforroughtime-

    itisbyno meansaccurate.

    siderthat themostuse-

    re:(A )theindividualline

    r ofcharactersperline.

    nalcopy,takingtwoor three

    veragenumberofchar-

    er,eachpunctuationmark,

    scountsasone.

    ythetotal numberoflinesper

    will giveyouthenumber

    aracters perunitbythe

    s)of theoriginalcopyand

    of charactersinyour

    typetobeused.Once

    re(width)ofline tobeused,

    aractersperline . If te t

    tablelistingthenumber

    ebottomofeachpageof

    knowthenumberof char-

    numberintothetotalnum-

    ginalcopyandyouhave

    eyourcopywillset to.

    ona12po intbody , 10po int

    tc. B ya llow ing12points

    youcanreadilydetermine

    numberoflineswilloccupy.

    esaswell.

    tfacesareshown3 ways.

    d12/12,meaningnoleading

    Underthisit isdesignated12/14

    thatare 2and4point

    countingcharacterscan

    racybyreferring tothe

    playtypeis leaded2points.

    ,theyarealwaysmounted

    tbody.Thiswillbehelpful

    ofthe faceonthebody.

    rw isenoted.

    OP Y

    yrequirethe specifications

    y,butfully,forbest re-

    thefamilyorstyle : Garamond, C as-PublicDomain,Google-digitized

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    MA R S

    rks

    coryparagraph/ ^ ~ andinthe

    low -^ w ehavepurpose ly-

    rorsin ordertoshowthemost

    smarksandhowtheyare

    refollowedbythecor-

    nstratingpreciselythemeaning

    gestheyindicate.iThe* ft

    appearedasthefrontis-

    / o f^ Typographia^by J . J ohnson, ^

    shedinE nglandin1 24.

    hnsonembracesthisopportunityof f il l ing

    nouncingto theA d-

    rt,andtheProfession

    wasubjectinhand,

    fwillnotonly eclipse-sli

    utl ike ~ w iseanypiece

    befojethe Publicasa

    _/lwillconsistofanarch,

    bytenpillars,in.centre

    memoryofWill iam

    atherofprintinginthiscountry,

    fthe principalearly

    rt thew holew ill

    esandf lowers^ thesize

    rter,bythirteeninches,

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    O TYP

    ninacontinuous

    manandItalic,

    sandsizemodifications

    undryshowings

    dto8 pointsorless

    natedasfamilies.

    PublicDomain,Google-digitized

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    E , A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

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    I L E F A MI Y

    R V I L E , A T

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    I L E F A MI Y

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    I L E F A MI Y

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

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    I L E F A MI Y

    echanicA rtsthat

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    ith somuch

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    37/402

    I L E F A MI Y

    echanicA rtsthathaveen-

    isnoone whichIhave

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    g. Hav ingbeenanearly

    etters,Ibecameinsen-

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    reowingtothatvarietywhich

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    38/402

    I L E F A MI Y

    chanicA rtsthathaveengagedmy

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    ettofTypesaccordingto whatIcon-

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    master.Inhisgreat varietyofChar-

    whim theRomanandItalicareall

    ifinthesehe hasleftroomforim-

    moreowingtothat varietywhich

    toanyother cause.Ihonorhis merit,

    me smallshareofReputation,from

    dentallytohave beentheobjectofour

    yyears,andnota littleofmyfortune

    ancethuart Imustow nitgivesme

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    hich Ihavepursuedwithso

    sure, asthato fLetter- ounding.

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    myselfIdeasofgreateraccuracy

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    ow homtheR epublico fLearn-

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    39/402

    I L E F A MI Y

    echanicA rtsthat

    n,thereisno

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    etters,Ibecame

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    40/402

    I L E F A MI Y

    echanicA rtsthathaveen-

    isnoone whichIhave

    dinessandpleasure,as

    g. Hav ingbeenanearlyad-

    etters,Ibecameinsensibly

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    owhomtheRepublicof

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    butingtothe perfectionofthem.I

    greateraccuracythanhadyetap-

    ouredtoproduceaS ettofTypesac-

    edtobetheirtrue proportion.

    ow homtheR epublico fLearning

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    hermaster.Inhis greatvarietyof

    followhim theRomanandItalic

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    edtobetheirtrue proportion.

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    hermaster.Inhis greatvarietyof

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

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    I Y

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    I Y

    M

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    Y

    M NO P

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    I Y

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    I Y

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

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    I Y

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    m inParma Iamhappy

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    datedSept. 12, 1 13:

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    urtesytheRectorof

    m inParma Iamhappy

    tendthesamecourtesies

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    ters,andamongthe

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    idatedS ept. 12, 1 13:

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    think thatyouw ill

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    ngmyfriend,

    ving.Doplease

    himduringthe

    ettertoMr. F rancisR osa-

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    urtesytheRectorof

    m inParma Iamhappy

    tendthesamecourtesies

    ute.Besidebeingmy

    cclesiastic,heis the

    fmine,whohasagreat

    ulturedinE urope.

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    48/402

    MI Y

    ettertoMr. F rancisR osa-

    B odonidatedS ept. 12, 1 13:

    urtesytheRectorof this

    Parma Iamhappy tothink

    esamecourtesiestotheC en-

    being myfriend,anda

    eisthe brotherofagreat

    greatnameintherepublic

    acredorators living.Do

    avorstohimduringthe

    ningtomakeinthisyour

    ngthemost culturedin

    a1havesungthepra isesofmy

    tionhisname.H eisMr

    ni, veryw ellk now ninPied-

    nguishedpositionamong

    aandTanaro.H ewill

    e ttertoMr. F rancisR osaspina , in

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    ma Iamhappy tothink thatyou

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    end,anda veryworthyecclesi-

    greatfriend ofmine,whohas

    blicofletters,andamongthe

    easebe liberalofyourfavors

    ywhichheis planningtomake

    ountedamongthemostcul-

    ow thatIhavesungthepraisesof

    mentionhisname.H eisMr

    i,verywellknowninPiedmont,

    hedpositionamongthe liter-

    naro.H ewillgiveyoude-

    myjoyfulwife,andofour

    t,as youhavealreadyreceived

    ction,soyouwillhavethere-

    ettertoMr. F rancisR osa-

    onidatedS ept. 12, 1 13:

    urtesytheRectorof this

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    esamecourtesiestotheC en-

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    acredorators living.Do

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    ningtomakeinthisyour

    ngthemost culturedin

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    a lettertoMr. F rancisR osaspina , in

    tedSept. 12, 1 13:

    urtesytheRectorof thisour

    ma Iamhappy tothink thatyou

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    greatfriend ofmine,whohas

    blicofletters,andamongthe

    easebe liberalofyourfavors

    ywhichheis planningtomake

    ountedamongthemostcul-

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    t,as youhavealreadyreceived

    ction,soyouwillhavethere-

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    I Y

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    I Y

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    I Y

    ettertoMr. F ran-

    na,byBodoni

    :

    urtesythe

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    think thatyouw ill

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    ngmyfriend,

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    ettertoMr. F ran-

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    54/402

    I Y

    ettertoMr. F rancisR osa-

    nidatedS ept.12,

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    m inParma Iamhappy

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    ute.Besidel> eingmy

    cclesiastic,heis the

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    ters,andamongthe

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    ma Iamhappy tothink thatyou

    rtesiestothe Censorofsaidinsli-

    nd,anda veryworthyecclesias-

    eat friendofmine,whohasa

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    heisplanningtomakein this

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    giveyoudetailednewsof me,

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    ,alongwith floridhealth,a

    lettertoMr. F rancisR osa-

    onidatedS ept.12,

    urtesytheRectorof

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    ters,andamongthe

    easehe liberalofyour

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    name. H eisMr. A bbe

    ellknowninPiedmont,

    ettertoMr. F rancisR osaspina , in

    Sept. 12, 1 13:

    urtesytheRectorof thisour

    ma Iamhappy tothink thatyou

    rtesiestothe Censorofsaidinsti-

    nd,anda veryworthyecclesias-

    eat friendofmine,whohasa

    ofletters,andamongthesacred

    liberal ofyourfavorstohim

    heisplanningtomakein this

    amongthe mostculturedin

    a1havesungthepra isesofmyR ec-

    hisname. He isMr. A bbeGugl-

    nowninPiedmont,andwhoholds

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    I Y

    , B A U R

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    I Y

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    I Y

    ettertoMr. F rancis

    BodonidatedS ept.

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    yceuminParma I

    uw ille tendthe

    sorofsaid institute.

    davery worthy

    er ofagreatfriend

    ameintherepublic

    acredorators liv-

    fyourfavorstohim

    ettertoMr. F rancisR osa-

    onidatedS ept. 12, 1 13:

    urtesytheRectorof

    m inParma Iamhappy

    tendthesamecourtesies

    ute.Besidebeingmy

    cclesiastic,heis the

    fmine,whohasagreat

    ters,andamongthesa-

    sebe liberalofyour

    riefstaywhichheis

    ourCity,whichis

    culturedinE urope. A nd

    raisesofmyRecom-

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    urtesytheRec-

    yceuminParma I

    uw ille tendthe

    sorofsaid institute.

    davery worthy

    acredorators liv-

    fyourfavorstohim

    ettertoMr. F rancisR osa-

    byBodonidatedSept. 12, 1 13:

    urtesytheRectorof

    m inParma Iamhappy

    tendthesamecourtesies

    ute.Besidebeingmy

    cclesiastic,heis the

    fmine,whohasagreat

    ters,andamongthesa-

    culturedinE urope. A nd

    raisesofmyRecom-

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    yceuminParma I

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    sorofsaid institute.

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    onidatedS ept. 12, 1 13:

    urtesytheRectorof

    m inParma Iamhappy

    tendthesamecourtesies

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    fmine,whohasagreat

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    I Y

    ettertoMr. F rancisR osaspina ,

    edSept. 12, 1 13:

    urtesytheRectorof thisour

    ma Iamhappy tothink that

    ecourtesiestothe Censorofsaid

    friend,andavery worthy

    er ofagreatfriendof mine,

    herepublicofletters,and

    ving.Doplease beliberalof

    e briefstaywhichheis

    ourCity,whichiscounted

    nE urope. A ndnow thatIhave

    commended,Iwillmentionhis

    Guglie lmoL eoni, veryw ellk now n

    sadistinguishedposition

    BormidaandTanaro.H ewill

    me,and ofmyjoyfulwife,and

    ettertoMr. F rancisR osaspina , in

    Sept. 12, 1 13:

    urtesytheRectorof thisour

    ma Iamhappy tothink thatyou

    rtesiestothe Censorofsaidinsti-

    d,anda veryworthyecclesiastic,

    friendof mine,whohasagreat

    ters,andamongthesacredorators

    of yourfavorstohimduringthe

    ningtomakeinthisyour City,

    themostculturedinEurope. A nd

    raisesofmyRecommended,I

    e isMr. A bbeC ugliehnoL eoni.

    nt,andwhoholdsa distinguished

    ymenofBormidaandTanaro.

    news ofme,andofmyjoyful wife,

    willaddthat,as youhavealready

    y Collection,$ oyouwillhave

    mosthappytohearhowyouare

    ettertoMr. F rancisR osaspina ,

    edSept. 12, 1 13:

    urtesytheRectorof thisour

    ma Iamhappy tothink that

    ecourtesiestothe Censorofsaid

    friend,andavery worthy

    er ofagreatfriendof mine,

    herepublicofletters,and

    ving.Doplease beliberalof

    e briefstaywhichheis

    ourCity,whichiscounted

    nE urope. A ndnow thatIhave

    BormidaandTanaro.H ewill

    me,and ofmyjoyfulwife,and

    ettertoMr. F rancisR osaspina , in

    Sept. 12, 1 13:

    urtesytheRectorof thisour

    ma Iamhappy tothink thatyou

    rtesiestothe Censorofsaidinsti-

    d,anda veryworthyecclesiastic,

    friendof mine,whohasagreat

    ters,andamongthesacredorators

    of yourfavorstohimduringthe

    ningtomakeinthisyour City,

    themostculturedinEurope. A nd

    raisesofmyRecommended,I

    e isMr. A bbeGuglie lmoL eoni,

    y Collection,soyouwillhate

    mosthappytohearhowyouare

    ettertoMr. F rancisR osaspina ,

    edSept. 12, 1 13:

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    I Y

    ettertoMr. F rancisR osaspina , in

    Sept. 12, 1 13:

    urtesytheRectorof thisourIm-

    a Iamhappy tothink thatyouw ille tend

    Censorofsaidinstitute.Besidebeing

    hyecclesiastic,he isthebrotherof a

    asa greatnameintherepublic of

    redoratorsliving.Do pleasebeliberal

    ngthebriefstaywhichhe isplanning

    whichiscountedamongthemost cul-

    ow thatIhavesungthepraisesofmy

    tionhisname.H eisMr. A bbeGugliel-

    wninPiedmont,andwhoholdsa dis-

    gtheliterarymenofBormidaandTanaro.

    news ofme,andofmyjoyful wife,and

    ddthat,as youhavealreadyreceived

    ction,soyouwillhavetheremainder.

    arhowyouare gettingon,andwill

    reenjoying,alongwithfloridhealth.

    hesoul.Do notbesurprisedinfinding

    writtentheselines ofrecommendation,

    ettertoMr.F rancisRosaspina,inBologna,byBodoni

    :

    urtesytheRectorof thisourImperialL yceumin

    y tothink thatyouw ille tendthesamecourtesiestothe

    sidebeingmyfriend,and averyworthyecclesiastic,

    friendof mine,whobaaagreatnamein therepublic

    hesacredorator l iv ing. Dopleanebelibera lo fyourfavor

    ywhichhein planningtomakeinthis yourCity,which

    stculturedinvE urope. A ndnow thatIhavesungthr

    ded, 1w illmentionhisname. He i Mr. A bbeGugliclmo

    nPiedmont,andwhohold adistinguishedposition

    BormidaandTanaro.H ewillgiveyoudetailednews

    fe,andofourfriends andwilladdthat,as youhave

    partofmy Collection,soyouwillhavetheremainder.I

    arhowyonaregettingon,and willrejoicetolearn that

    thfloridhealth,a perfectcontentmentofthe oul.Do

    thatafriend shandhaswrittenthesel inesofrecom-

    mepantI havehadrecoursetothishelp, forthereason

    ordo Icaretoencroachuponthetimew hichIneedto

    graphicalenterpriseswhich1conceived,andindeedarc

    eepyourfriendshipforme.

    erwillconfirmthatf, beingverybusywithmyTypo-

    solutelynotimetowriteat length,allthemoresoon

    alth,whichpreventsmeto bendovermydeskforany

    nlyemptymyself thu forthestrict ly indispensable.

    urtesytheRectorof thisourImperialL yceumon

    tothink thaiyouw ille tendthrsomecvurtesieito the

    sidebringmyfriend, andaveryworthyecclesiastic.

    ettertoMr. F rancisR osaspina , in

    Sept. 12, 1 13:

    urtesytheRectorof thisourIm-

    a Iamhappy tothink thatyouw ille tend

    Censorof saidinstitute.Besidebeing

    hyecclesiastic,he isthebrotherof a

    asa greatnameintherepublic of

    redoratorsliving.Do pleasebeliberal

    ngthebriefstaywhichhe isplanning

    whichiscountedamongthemost cul-

    ow thatIhavesungthepraisesofmy

    tionhisname.H eisMr, A bbeGugliel-

    wninPiedmont,andwhoholdsa dis-

    gtheliterarymenofBormidaandTanaro.

    news ofme,andofmyjoyful wife,and

    hesoul.Do notbesurprisedinfinding

    writtentheselines ofrecommendation,

    ettertoMr.F rancisRoaaapina,inBologna,byBodoni

    :

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    I Y

    T RA B O D , BA U R

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    I Y

    T RA B O D I T A L I C , BA U R

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    65/402

    I Y

    M

    Y

    T R A B O D , BA U R

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    66/402

    I Y

    M NO PQ R T UV W X Y Z # a be d

    yzf ff if l l234567 90

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    67/402

    I Y

    ettertoMr.

    Bologna,byBo-

    p t . 12 , 1 1 3 :

    urtesythe

    lLyceumin

    think thatyouw ill

    esiestotheC ensor

    ngmyfriend,

    stic,heis the

    fmine,who

    publicoflet-

    doratorsliv-

    fyourfavors

    ywhichheis

    ourCity,

    emost cul-

    ow thatIhave

    a lettertoMr. F rancis

    byBodonidatedS ept.

    urtesytheRector

    euminParma: 1am

    ille tendthesame

    said insitute.Beside

    worthyeeclcsiav-

    eat friendofmine,

    herepublicofletters,

    orsliving.Do please

    himduringthebrief

    tomakeinthisyour

    ngthemost cultured

    hatIhavesongthepra ises

    lmentionhisname.

    lmoL eoni, veryw ell

    hoholdsadistin-

    eliterarymenef

    willgiveyoudetailed

    fulwife,andofour

    ettertoMr.

    logna,byBo-

    13:

    urtesythe

    lLyceumin

    think thatyouw ill

    esiestotheC ensor

    ngmyfriend,

    stic,heis the

    fmine,who

    publicoflet-

    doratorsliv-

    ngthemostcul-

    o tethatIhave

    ettertoMr. F rancis

    BodonidatedS ept.

    urtesytheRector

    euminParma Iam

    ille tendthesame

    said insitute.Beside

    worthyecclesias-

    eat friendofmini-

    herepublicofletters,

    orsliving.Do please

    himduringthebrief

    tomakeinthisyour

    ngthemost cultured

    hatIhavesungthepra ises

    willgiveyoudetailed

    fultcife,andofour

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    68/402

    aquomilIusinarte

    entres.

    onif romtheManualeT ipograf ico . Parma, 1 8 8 .

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    69/402

    O W

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    70/402

    A MI Y

    T

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    71/402

    A MI Y

    T A L I C , A T

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    72/402

    A MI Y

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    73/402

    A MI Y

    T A L I C , A T

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    74/402

    A MI Y

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    75/402

    A MI Y

    M NO PQ

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    76/402

    A MI Y

    nglishTypo-

    ounderies.,

    , 177 . The

    heCoryphaeusof

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    A MI Y

    nglishTypographical

    ries. , byEdw ardR owe

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    A MI Y

    EnglishTypographica lF ounders

    dw ardR ow eMores, 177 . The

    heCoryphaeusofLetterfounders, w as

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    CorypheeusofLetterfounders, w asnottrained

    riginallyaGun-lock-graver,and

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    agationoftheChristianfaith.

    onS oc. forpromotingC hristian

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    fDamascusin S yria,wellskilledin

    ohadbeenprofessorofA rab,in

    parto fhislif e , deemedite pedient

    asternchurchestheN.Test,and

    ageforthebenefitofthe poorChris-

    , Mesopotamia, A rabiaandE gypt

    d" tw onew fountsofA rab, types, v iz.

    trices andA notherofa lessersize

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    79/402

    N,L UD OW

    T Y E 3 37 , MO NO TY P

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    L O N 6 37 , MO N OT Y P

    antage

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    80/402

    A MI Y

    5 40 , A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    81/402

    A MI Y

    "

    5 40 I T A L I C , A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    82/402

    A MI Y

    5 40 , A T

    PublicDomain,Google-digitized

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    83/402

    A MI Y

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    N 54 0, A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    84/402

    A MI Y

    pq

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    Z &

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    85/402

    A MI Y

    MN

    Z & a

    yz

    5 40 I T A L I C , A T

    L M NO P

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    r

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    86/402

  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    87/402

    A MI Y

    B ask ervil leby

    ated1760:

    santInstance

    entertained

    naf terIre -

    Gentleman

    fBirming-

    ] aMeans

    sintheNa-

    fyourL etters,

    hurt the

    rreadaL ineof

    B ask ervil lebyB enja -

    ondon, 1760:

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    rtainedagainst

    returned,discours-

    erningtheA rtists

    uwould-[be]a

    eadersinthe

    esofyourL etters, be-

    urttheE ye,and

    neof themw ithout

    d1, " youw erego ing

    fthePaper,some

    sayshe, " Ihaveheard

    B ask ervil leby

    d1760:

    santInstance

    entertained

    naf terIre -

    Gentleman

    fBirming-

    ] aMeans

    hurt the

    rreadaL ineof

    B ask ervil lebyB enja -

    ondon, 1760:

    santInstanceof the

    rtainedagainst

    Ireturned, dis cours-

    erningtheA rtists

    uwould[be]a

    eadersinthe

    esofyourL etters, be-

    fthePaper,some

    sayshe, " Ihareheard

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    d1760:

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    entertained

    naf terIre -

    Gentleman

    fBirming-

    hurt the

    rreadaL ineof

    B ask ervil lebyB enja -

    ndon, 1760:

    santInstanceof the

    rtainedagainst

    returned,discours-

    erningtheA rtists

    uwould[be]a

    eadersinthe

    fthePaper,some

    sayshe, " Ihaveheard

    L M NO PQ R T U

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    88/402

    A MI Y

    sk ervil lebyB enjaminF rank lin

    antInstanceofthePrejudice

    ga instyourWork . Soonaf ter1

    Gentlemanconcerningthe

    esaidyouwould[be] aMeans

    intheNation fortheStrok es

    othinandnarrow, hurttheEye,

    ineof themw ithoutPa in. " I

    w erego ingtocompla inof the

    bjectto . " No, no, sayshe,

    ned, butit isnotthat it Isin

    ettersthemselves theyhave

    nessoftheS troke,whichmake

    chthe morecomfortableto

    GentlemanwasaC onno isseur. In

    edtosupportyourcharacteraga instthe

    B ask ervil lebyB enjaminF ranklindated

    antInstanceofthePrejudicesome

    yourW ork.S oonafterIreturned,

    manconcerningtheA rtistsofBir-

    ld[be]a Meansofblindingallthe

    ortheStrok esofyourL etters, be ing

    e E ye,andhecouldneverread a

    in. " Ithought, sa idI, " youw erego-

    ssof thePaper, someobjectto . " No,

    heardthatmentioned, butit isnotthat

    to f theL ettersthemselves theyhave

    knessoftheS troke,whichmakethe

    themorecomfortabletothe E ye.

    sa Connoisseur.InvainIendeav-

    acteragainstthe Charge heknew

    theReasonofit,andseveralother

    riendshadmadethesameObserva-

    me, when,mischievouslybent

    eptintomyC loset, toreof f theTopof

    nB ask ervil lebyB enjaminF rank lin

    antInstanceofthePrejudice

    edaga instyourWork . Soonaf terI

    aGentlemanconcerningthe

    esaidyouwould[be] aMeans

    intheNation fortheStrok es

    oothinandnarrow , hurttheE ye,

    L ineof themw ithoutPa in. " I

    w erego ingtocompla inof the

    objectto . " No, no , sayshe,

    t ioned, butit isnotthat it Isin

    sGentlemanwasaC onno isseur. In

    portyourcharacteragainst the

    B ask ervil lebyB enjaminF ranklindated

    antInstanceofthePrejudicesome

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    manconcerningtheA rtistsofBir-

    ld[be]a Meansofblindingallthe

    ortheStrok esofyourL etters, be ing

    e E ye,andhecouldneverread a

    in. " Ithought, sa idI, " youw erego-

    ssof thePaper, someobjectto . ' J No ,

    heardthatmentioned, butit isnotthat

    to f theL ettersthemselves theyhave

    knessoftheS troke,whichmakethe

    themorecomfortabletothe E ye.

    sa Connoisseur.InvainIendeav-

    me, ii-fien,mischievouslybent

    eptintomyC loset, toreof f theTopof

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    89/402

    A MI Y

    N W , A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    90/402

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    n

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    '

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    91/402

    A MI Y

    B ask ervil leby

    ated1760:

    santIn-

    mehave

    ork.S oon

    gwitha

    eA rtistsof

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    trok esof

    hinandnar-

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    tedL ondon, 1760:

    santInstanceof

    ntertained

    naf terIreturned,

    manconcerning

    m,hesaidyou

    ng allthe

    ortheStrok esof

    hinandnarrow,

    uldneverreada

    in. " Ithought,

    ocomplainof the

    objectto " No,

    hnB ask ervil leby

    dated1760:

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    ork.S oon

    gwitha

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    would[be]

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    trok esof

    hinandnar-

    hnB ask ervil lebyB en-

    L ondon, 1760:

    santInstanceof

    ntertained

    naf terIreturned,

    manconcerning

    m,hesaidyou

    ng allthe

    ortheStrok esof

    hinandnarrow,

    ocomplainof the

    objectto " No,

    hnB ask ervil leby

    d1760:

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    ork.S oon

    gwitha

    eA rtistsof

    trok esof

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    hnB ask ervil lebyB en-

    ondon,1760:

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    ntertained

    naf terIreturned,

    manconcerning

    m,hesaidyou

    blindinga llthe

    ortheStrok esof

    ocomplainof the

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    92/402

    A MI Y

    skervillebyBenjamin

    don, 1760:

    santInstanceof the

    rtainedagainstyour

    ned,discoursingwith a

    eA rtistsofBirming-

    j aMeansofblinding

    ion fortheStrok esof

    hinandnarrow,hurt the

    rreadaL ineof themw ith-

    sa idI, " youw erego ingto

    hePaper,someobject

    she, " Ihaveheardthatmen-

    it IsintheF ormandGut

    es theyhavenotthat

    eS troke,whichmake

    uchthe morecomfort-

    skervillebyBenjaminF ranklindated

    antInstanceofthePrejudicesome

    yourW ork.S oonafterIreturned,

    manconcerningtheA rtistsofBir-

    ld[be]a Meansofblindingallthe

    ortheStrok esofyourL etters, be ing

    e E ye,andhecouldneverread a

    in. " Ithought, sa idI, " youw erego-

    ssof thePaper, someobjectto - " No,

    heardthatmentioned, butit isnotthat

    to f theL ettersthemselves theyhave

    knessoftheS troke,whichmakethe

    themorecomfortabletothe E ye.

    sa Connoisseur.InvainIendeav-

    acteragainstthe Charge heknew

    theReasonofit,andseveralother

    riendshadmadethesameObserva-

    me, when,mischievouslybent

    eptintomyC loset, toreof f theTopof

    B ask ervil lebyB enjamin

    on, 1760:

    santInstanceof the

    rtainedagainstyour

    ned,discoursingwith a

    eA rtistsofBirming-

    j aMeansofblinding

    ion fortheStrok esof

    hinandnarrow,hurt the

    rreadaL ineof themw ith-

    sa idI, " youw erego ingto

    hePaper,someobject

    heS troke,whichmake

    uchthe morecomfort-

    hnB ask ervil lebyB enjaminF ranklindated

    antInstanceofthePrejudicesome

    yourW ork.S oonafterIreturned,

    manconcerningtheA rtistsofBir-

    ld[be]a Meansofblindingallthe

    ortheStrok esofyourL etters, be ing

    e E ye,andhecouldneverread a

    in. " Ithought, sa idI, " youw erego-

    ssof thePaper, someobjectto - " No,

    heardthatmentioned, butit isnotthat

    to f theL ettersthemselves theyhave

    knessoftheS troke,whichmakethe

    themorecomfortabletothe E ye.

    sa Connoisseur,InvainIendeav-

    me, when,mischievouslybent

    sleptintomyC loset, toreof f theTopof

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    93/402

    A MI Y

    BO D , A T

    PublicDomain,Google-digitized

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    94/402

    s y ~ * f f > b |

    > - ^ > -~ /z f p - ? - J J /f r- T ^ , I

    putit innoOne spow erto letMr. C aslonseethem"

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    95/402

    A MI Y

    :

    N BO D ,A T

    f

    N BO D I TA L I C, A T

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    /http://www.h

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    96/402

    A MI Y

    L M NO PQ R T UV W

    nopqrstuvw yz12

    ! ? " "

    N BO D ,A T

    M NO PQ R T UV

    k lmnopqrstuvw y

    ! ?

    BO D I TA L I C, A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    97/402

    A MI Y

    M

    ?

    BO D C ON D N E D , A T

    L M NO P

    a bc de f

    ^

    NS O D CO ND N E D , A T

    M NO PQ R T UV W X Y Z & a bc de fg h

    5 67 9 0 . - : ! ? '

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    98/402

    A MI Y

    L M NO P

    a kd ef g

    3456

    N A N TI Q U , A T

    M NO PQ R T UV W X Y Z & a bc de f

    1 23 4 56 7 9 0 . / - : ! ? " "

    A N TI Q U , A T

    M NO PQ R T UV W X Y Z 6 a bc de fg hi jk lm no pq fs tu vw y zl 23 45 67 9 0 . . ^ - : :l ^

    A N TI Q U , A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    99/402

    D D ,L U D O W

    x pandes

    s

    D D ,A T

    D D 2 0 , MO N OT Y P

    eon24 pointtype.

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    100/402

    MI Y

    PA NincnA TC

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    101/402

    MI Y

    P A N D D I TA L I C, A T

    PublicDomain,Google-digitized

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    102/402

    MI Y

    f

    P A N D D , A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    103/402

    MI Y

    P A N D D I TA L I C, A T

    M

    Z

    X P A N D D , A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    104/402

  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    105/402

    MI Y

    M NO PQ R

    b cd e fg h ij k l

    ffll23

    ?

    P A N D D , A T

    M NO PQ

    a b cd e fg h vj k l

    ffll23U

    P A N D D I TA L I C, A T

    M NO PQ R T UV

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    0 . / - : ! ? :

    P A N D D , A T

    L M NO PQ R T U

    eghijk lmnopqrstuv

    . , ' - : ! ? ' ' (

    P A N D D I TA L I C, A T

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    106/402

    MI Y

    L M NO PQ R T UV W X Y Z &

    yzfiffflffiffll234

    " "

    P A N D D , A T

    L M NO PQ R T UV W X Y

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    : ! ? " "

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    M NO PQ R T UV W X Y Z & a bc de fg hi jk l

    ff l l2 3 45 6 7 9 0 . , - : ! ? " "

    X P A N D D , A T

    M NO PQ R T UV W X Y Z & a bc de fg hi j

    iM l 23 , 5 67 9 0 . ' - : ! r '

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    107/402

    minF rank lin

    edA pr. 21, 17 5:

    recot-

    nens,and

    ksetc.etc.

    aperin

    acturersof

    tthisgood

    dw hoare

    dw illnot

    emselves

    ce if cottons

    minF rank lin

    pr. 21, 17 5:

    recot-

    nens,and

    ksetc.etc.

    aperin

    acturersof

    tthisgood

    emselves

    ce if cottons

    minF rank lintoB .

    edA pr. 21, 17 5:

    recottons,

    and cutlery,and

    c.,so astosellthem

    themanufactur-

    , isnotthisgood

    dwhoarenot

    llnoteventheman-

    arethebenefit

    aper,alltheother

    cottonswillsave

    erest.If books

    fromIreland,

    minF rank lintoB.

    p r . 2 1 , 17 5 :

    recottons,

    and cutlery,and

    c.,so astosellthem

    themanufactur-

    , isnotthisgood

    dwhoarenot

    willnoteventheman-

    erest.If books

    fromIreland,

    minF rank lin

    pr. 21, 17 5:

    recot-

    nens,and

    ksetc.etc.

    aperin

    acturersof

    emselves

    ce if cottons

    minF rank lintoB .

    p r . 2 1 , 17 5 :

    recottons,

    and cutlery,and

    c.,so astosellthem

    themanufactur-

    , isnotthisgood

    dwhoarenot

    erest.If books

    fromIreland,

    M NO PQ R T UV

    M NO PQ R T UV

    1 23 45 67 9 0

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  • 8/13/2019 Type and Typography_ the Designers Type Book - Ben Rosen

    108/402

    MI Y

    minF rank lintoB.

    pril21, 17 5:

    recottons,stuffs

    lery, andtoys,

    astosell themcheap-

    manufacturersofE ng-

    oodforthepeople

    manufacturers and

    urersthemselves

    nce if cottonsarecheaper,

    whowearcottons

    dsoofthe rest.If

    cheaperfromIreland,

    htBlackstonethere

    nE nglandatfour

    minF rank lintoB . V aughan

    A p ri l 21 , 17 5 :

    canmanufacturecottons, stuff sand

    y,andtoys,and books

    hemcheaperin E ngland

    nglandsellthem,is

    leofE nglandwhoare

    dwillnoteventhemanu-

    ethebenef it S ince if

    other manufacturers

    in thatarticle,andso

    hadmuchcheaper

    vefor IboughtBlack-

    wassoldinE ngland

    anadvantagenotto

    ed,buttoE nglishread-

    ofallthe complainants

    minF rank lintoB .

    pril21, 17 5:

    recottons,stuffs

    tlery, andtoys,

    astosellthem cheap-

    manufacturersofE ng-

    oodforthepeople

    manufacturers and

    urersthemselves

    nce if cottonsarecheaper,

    swhowearcottons

    htBlackstonethere

    nE nglandatfour

    minF rank lintoB . V aughan

    1 , 17 5 :

    recottons,stuffsand

    y,andtoys,and books

    hemcheaperin E ngland

    nglandsellthem,is

    leofE nglandwhoare

    dwillnoteventhemanu-

    ethebenef it S ince if

    other manufacturers

    in thatarticle,andso

    hadmuchcheaper

    ed,buttoE nglishread-

    ofallthe complainants

    minF rank lintoB .

    pril21, 17 5:

    recottons,stuffs

    utlery,and toys,

    astosellthem cheap-

    manufacturersofE ng-

    oodforthepeople

    manufacturers and

    urersthemselves

    htBlackstonethere

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    109/402

    minF rank lintoB . V aughan

    17 5 :

    recottons,stuffsand

    y,andtoys,and booksetc.

    mcheaperinE nglandthan

    glandsellthem,isnot this

    nglandwhoarenotmanufac-

    nthemanufacturersthem-

    S ince if cottonsarecheaper,

    swho-wearcottonswill

    oftherest. Ifbookscan

    Ireland,(which Ibelieve

    refor 24/-whenitwas

    uineas)is notthisanadvan-

    k se llersindeed, buttoEnglish

    ndofallthe complainants

    sareleastworthyofconsid-

    ulastsentme amazesmeby

    the lowest)a f fi edtoeach

    minF rank lintoB . V aughanEs< { .

    recottons,stuffsandsilk= ,

    dtoys,and booksetc.etc.etc..

    rinE nglandthanthemanttfut-

    m,isnot thisgoodforthepeopli

    manufacturers andw illnoteven

    elvessharethebenefit S inceif

    other manufacturerswho

    at article,andsoofthe rest.

    cheaperfromIreland,(whichI

    tonetherefor 24/-whenitwas

    uineas)is notthisanadvantage

    rsindeed,buttoE nglishreaders

    llthe complainantsperhaps

    tworthyofconsideration.The

    amazesmeby thehighprices

    i edtoeacharticle. A ndonecan

    houtobservingthe e cessive

    puffupa paperofversesintv

    toanoctavo,and anoctavointo

    minF rank lintoB . V aughan

    17 5 :

    recottons,stuffsand

    y,andtoys,and booksetc.

    mcheaperinE nglandthan

    glandsellthem,isnot this

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    cheaperfromIreland,(which1

    tonetherefor 24/-whenitwas

    uineas)is notthisanadvantage

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