Volunteer training presentation by Samantha

Logan

PURPOSE OF THIS TRAINING

The purpose of this training is to familiarize new members of this group with the

blogger’s team as expediently and sufficiently as possible.

It will go over all important need-to-know elements of the blogging team at TYC

including production workflow, and any responsibilities of this team.

TYC is an online group with many members in different time zones. It can

normally take up to a week for new members to get acquainted with the

workings of TYC and its objectives. For this reason, these training decks are

vital to the success of our volunteers and employees.

This training is not intended to replace time

with team leaders or volunteers. Once

finished please see your leader for

questions or comments on this training.

THIS TRAINING SUPPLEMENTS THE MAIN TYC

TRAINING DECK

If you have not taken the main training deck please click here to view it.

If the link does not work please go to the internal site and select new hires > training

decks

Or find it on Dropbox: Dropbox > un-related to video production > official documents >

TYC training decks and click the Main TYC training deck.

Once going through the main training PowerPoint, please ask your department leader and

if you have any questions and continue with this training afterward.

Please click here for the main PowerPoint

If you are unsure where to find it

please see your supervising trainer,

team lead, or manager.

TYC’S MISSION STATEMENT

Trans Youth Channel serves two main purposes:

1. To educate, assist, and provide resources to closeted trans* and

LGBT+ communities and those connected to it.

2. To connect online Trans* and LGBT+ physical non-profits or

organizations world wide, so that we can provide free services to

help them grow, and simultaneously fulfill our first objective of

providing support and resources.

THE BLOGGERS TEAM: OVERALL ROLE

The blogging team is step 2 of the production

line, after the research and outreach team

provides the bloggers their chosen topic

every Sunday.

Upon receiving their topic information bloggers

will have one week, until the following Sunday

to submit their videos and video description

to the Drop box under the editing team’s

folder entitled, un-edited posts.

Bloggers should name their videos according to

the week’s topic, and day it needs to go up to

make it easier to identify.

Example: Karen our blogger on Thursday’s will submit her

video about potty panic to the Dropbox folder labeled as;

Karen.potty.panic.Thursday .mov-2 to -1 weeks

BLOGGERS TEAM AND POSITION OVERVIEW

The bloggers team is the face of Trans Youth Channel and on the forefront of

content creation for the organization.

This training will go over the following elements to the blogging team to be sure

that you are aware of our expectations and inner workings including the

following:

1. Hierarchy within your team

2. Expectations of each blogger and backup blogger on the team.

3. procedures, programs, and tools you must be familiar with:

4. How the blogging team will impact other teams of Trans Youth Channel.

5. Development and maintenance issues you could encounter.

Should you have any questions please

write them down and go over them with

your team lead after the presentation.

HOW YOUR TEAM IS STRUCTURED

CEO of TYC: Samantha Logan

Operations manager: Brakamy Sterling

Team leader: Zara Harley

to see a full roster of the team please see:

http://www.transyouthchannel.org/employee-and-volunteer-registry.html

It is important that TYC recognize that this

hierarchy does not prohibit anyone from

contacting another at any level of the company,

including its president. It is purely to spread the

work load.

Daily bloggers

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Zara Adam Daniel Over 25 Al Bianca Jay

Backup bloggers

Brakamy Kate Open open Jayyden

GENERAL EXPECTATIONSDaily and backup bloggers have special responsibilities that we will dive further

into throughout the training.

Daily bloggers:1. Submit one video a week to video

editing by every Sunday

Back-up bloggers:1. Get your video in within 4 days after

being requested and 1 day before the

deadline.

2. Be alert and responsive with the

blogging team whether you’re making a

video or not.

All bloggers1. You’re the face of TYC

2. Be informed on the week’s topic

3. Foster community on social media.

4. Improve your skills with QA forms

5. Edit jump cuts and content in videos

6. Plug your resources and organizations!

TYC would like you to think of your job as the

facilitator and conversation starter. State your opinion

respectfully.

Keep in mind you’re the celebrity!

SYSTEMS USED IN THE BLOGGER’S TEAM

These systems are used on a daily basis by the blogging team. Familiarizing yourself

with each one is extremely important as you move forward in TYC. Please know

them well!

Note!!: Below is the password and username information for

all TYC sites. Please keep all information private! It can

severely hurt us if this information were to get out including

other volunteers!!

Click here

Social Media

• External

website

• Internal

website

• YouTube

• Facebook

Downloadable systems

Drop box

preferred video editing

software

Google applications

• Gmail

• Google hangouts

• Google Plus

Hardware

A camera or high quality

webcam

(do not use your phone!)

THE EXTERNAL AND INTERNAL WEBSITES

Both TYC websites are are extremely integral to your team for several reasons:

• Your public profile is here

• Your videos are put here

• The video archive is hosted

here

• All social media in one place

• Your community is here!

• Stay in touch as a backup blogger

• Video editing and R&O are right here

• Requesting a backup

• Accepting a backup request

• Stay on top of the production line

Click here or go to the next slide to

view the internal site tutorial!

FACEBOOK VS. THE INTERNAL SITE

With two communication platforms and one of them being pushed so much, its

hard to tell what you should use Facebook for and what the internal site is for.

So to help we have a handy cheat sheet provided below.

YOUR RESPONSIBILITIES ON YOUTUBE

YouTube is the main social platform that bloggers will be on. It’s extremely

important that you are familiar with it.

Keep in mind that YouTube is a community itself, your responsibilities are:

1. Responding to your video’s comments every week

2. Fostering a community for your videos,

3. You’re the super star!

one response to a question, could change a casual viewer, into an avid

subscriber or even bigger, it could change their lives!

This is your biggest responsibility!

DROPBOX:

Bloggers will submit content to video

editing through the Dropbox.

Simply put your video and video

descriptions into the video editing >

submit un-edited videos folder in the

drop box.

Space is also limited. If the Dropbox is

full notify your team lead or higher

management Immediately.

Note: access to Dropbox is secure and must

not be given to anyone who does not work

with the organization, please keep it private

for matters of security

USE DROPBOX TO DELIVER CONTENT

The following procedure will be used every week by all vloggers and backup vloggers

making videos. This procedure is summed up as: learn > create > and pass on.

1. Learn: Every Saturday you will be sent the new topic via your email by the R&O

team. If there is an organization, you’ll be introduced to it, but research past the

email.

2. Create: plan, record, and edit your video (more information later)

3. Pass it on: Upload that video to the Dropbox folder;

video editors > Vloggers submit un-edited videos. by Sunday of every week

if you are a daily blogger and by the deadline as a backup.

Note!!: When submitting to Dropbox, please name

your videos by your name, that week’s topic, and

the day it needs to go up.

First name . Weeks topic . Day .mov

Karen.potty.panic.Thursday .mov

SUBMITTING YOUR VIDEO DESCRIPTION

Because video editing has to edit your video before it goes to YouTube, you won’t

be putting it up, But you still need control over your content’s title, tags, and

description. We ask that you submit a video description with EVERY video

you submit.

To do this select one of the templates

offered in the “vloggers submit un-

edited videos” folder based upon the

word software you use.

Once open click file > save as > and

name it according to the same video

convention, but with “.description” at

the end.

Example format:

First name.Weeks topic.Day.description

Karen.potty.panic.Thursday.description

YOU NEED HARDWARE TO RECORD!

Of all of the positions in TYC, the Bloggers team is really the only one that requires

hardware. Requirements for your recording equipment are below:

Video capturing tools that provide:

• above 480p resolution

• Video recorded in any of the following formats:

• .mov, .mpeg4, .avi, .wmv, .mpegps, .flv, .3GP, and or WebM

• a 3:4 or 16:9 (preferred), aspect ratio.

• Good audio quality with no background noises or audio feedback.

• Memory cards able to transfer the video to a computer for editing (above 250

mb)

• Editing software that fits your needs (WMM or Imovie are fine for Vloggers).

• Sound tools that will supplement video is optional (microphones)

If any of this is compromised you must

let your team lead know immediately

and it can effect your position.

DO’S AND DON’TS OF MAKING VIDEOS

Please Do:

1. Pay attention to lighting,

perspective, and composition

2. Script and prepare what you

will say to avoid repetition and

lengthy videos.

3. Record high definition videos

4. Edit your videos to remove

unnecessary content

Do Not:

1. use your phone to record

2. Have poor lighting and

perspective

3. Talk repetitively about a topic

without going anywhere

4. Leave comments in the video that

may reflect badly on your

authority.Ex. “I don’t know what to say about this

topic” or “I hope this was helpful”

If you leave anything that could make your viewer

doubt your expertise on the topic they may not

watch your video, or continue watching Trans Youth

Channel.

Remember! Your Videos are always helpful! Its why you make

them!

HOW TO MAKE YOUR VIDEO!

Videos are deceptively difficult to make. There is a lot that needs to go into them.

Watch the video below for step by step instructions on making videos more

professional and learn some tips on making it faster and easier.

VLOGGERS AND PLUGGING ORGANIZATIONS

To fulfill TYC’s goals as a Non-Profit organization and bring non-profits reach to

online unsupported communities, we plug information on non-profits in our

videos

During an organization week The R&O team will be providing logos, links,

documents and other resources provided by client organizations in the weeks

email.

Bloggers will want to talk about the content and information in these links as well as

calling our viewers to action;

“Go to (resource location) to learn more!”

Call to action statements are huge!

Doing it will increase results greatly.

EXAMPLE CALL TO ACTION STATEMENTS

Without Editing With editing

Have fun pointing out links and other items in

your videos as you see here! Video Editing

will fill them in as needed.

Click on each video to see how you can easily work with video Editing.

BRANDING AND PLUGGING TYC ITSELF

Video editors will be branding EVERY video with

our logo, Intro and outro, and other

information to ensure viewers know us.

We hope that over time this will create a strong

brand in TYC and a community that will follow

it.

Spend a few seconds of EVERY

video plugging an element of

TYC!

“thanks for Watching TYC,

Subscribe to our YouTube

channel to see me next week!”

Our

outro

Logos in the top

and bottom will be

included.

Branding Trans Youth Channel is just as important as

branding a Client organization.

EDITING VIDEOS

While we have an entire video editing team to manage the hard stuff it is important that

you have the power to determine what content will be removed from YOUR video.

TYC requires all bloggers to edit “Jumpcuts” and remove what you don’t want in a video.

Fortunately you can do this portion very easily with the default video editing software

that comes on your computer!

Select the video editing tutorial for your Operating System below:

(Windows) Editing video in Windows Movie Maker:

https://www.youtube.com/watch?v=r3TAiW02rMk

(MAC) video editing in Imovie part 1: https://www.youtube.com/watch?v=uBMmGJwrv9c

video editing in Imovie Part 2: https://www.youtube.com/watch?v=wfq1KchZTYU

If you have any more advanced “non-linear”

editing software you are encouraged to edit your

video in full! Contact the editing team to learn

more.

REQUESTING WILDCARDS

TYC understands that making a video every week is a hard thing to do. For this reason we have hired backup bloggers to help daily bloggers fill that spot if need be.

1. If you find you need a backup go to the internal site and go to the TYC bloggers forum page.

2. Submit a request using the form on the right of the forum.

1. If it is past Thursday please also post in the bloggers forum!

3. Also mention the need for a backup in the private Facebook group for bloggers.

4. Your team lead and/or CEO will work to appoint a backup by name if a backup doesn’t offer themselves.

If you are a backup blogger it is your duty

to check the internal site’s forum page and

the private Facebook group as often as

possible, and especially on Thursdays!

TEAM INTERACTION – RESEARCH AND OUTREACH

This will happen through Google hangouts and you need

to have a hangout capable device such as a

computer, tablet, or smartphone.

We highly recommend that you create your own GMAIL

account. Make it under the following format:

Firstname.transyouthchannel@gmail.com

To maintain connections between bloggers and our R&O team you will be required to

go to one of 2 meetings every Sunday so that you can touch bases with the other teams

and make sure you are fully informed before you make your videos.

-3 to -2

weeks

TEAM INTERACTION - VIDEO EDITING TEAM

After Bloggers get their videos into the un-edited folder,

Video editing will edit and publish them.

They are to put in any visual or auditory effects, subtitles,

or logos for organizations into the video and then

upload it to Youtube scheduled to the day that the

video is to be released by the Sunday before those

videos publish.

-1 to publish date

TEAM INTERACTION – QUALITY ANALYSIS

Quality analysis improves bloggers, and the

quality of content being produced.

QA techs are responsible for watching the videos

published during the week and critique them.

Once approved by the QA team lead, qa forms will

be emailed to you directly at the email you

provide.

With publish date –

+1 week

This is meant to help videos improve. If we do not see improvement over 3

QA’s in a video your team lead will converse with you on a 1x1 and make sure

you do.

COMMON ISSUES WE MAY SEE:

This section will be periodically updated to reflect

issues we may not currently recognize.

Problem: Solution:

A blogger may not get their

video in on time

Bloggers have until Thursday to assign a backup

blogger and as soon as possible if that’s missed.

A video Editor may have

issues uploading the video.

A different editor will work on it or get in contact

with that blogger.

Social media may not

advertise the video

Spread it yourself! Its your video, feel free to put it

on your own page!

We may be understaffed Any QA techs availably will be free for other

departments to utilize.

A Blogger may quit Backup bloggers will be offered the position in

order of seniority first. Then the entire group, then

externally.

DIFFUSION OF RESPONSIBILITY

This has always been, and always will be the enemy of online organizations.

It occurs when people work in large groups without a proper structure of allocating

jobs. When someone asks for something to be done the typical person thinks,

“well someone else will probably do it” and then no one claims or picks up the job.

Solution:

Please assume at all times that no one has done a task until someone claims

upfront that they will do it.

Unless you see a post saying “I will do it” in reply, Please claim and complete it

yourself by the prescribed deadline.

To be sure the pipeline works effectively take

initiative. The alternative is upper

management ordering people to do things I

would not prefer that.