two sided market - ebay
TRANSCRIPT
![Page 1: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/1.jpg)
GLOBAL STRATEGY
Team 3Andrea Estremadoyro
Alejandro GaviriaCarlos Velasquez
Cristiano CasagrandeMario Isaac
Juan Diego Cordon
![Page 2: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/2.jpg)
CONTEXT- E-commerce company providing C2C and B2C sales services via internet.- Founded by Pierre Omidyar in 1995, and became a success story of the dot-com
bubble.- Today it is a multibillion-dollar business with operations localized in over 30 countries.
![Page 3: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/3.jpg)
2011 2012 2013 2014 2015
6.67.3
8.28.8 8.6
EBAY REVENUES (US$ Billion)
11% 12.3%7.3% -2.3%
![Page 4: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/4.jpg)
HIGHEST ORDER STRATEGIC CHALLENGEThe traditional on-line P2P auction and market place business model is not prepared to meet the new requirements of the current e-commerce industry.
![Page 5: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/5.jpg)
BUYER EXPERIENCE- Web site interface- Security issues- Reliability on the Shipments- Payment options
![Page 6: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/6.jpg)
SELLER EXPERIENCE- Relationship management- Shipment
![Page 7: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/7.jpg)
P2P Retail
+ Network Effect
- Network Effect
![Page 8: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/8.jpg)
TWO SIDED MARKET - NETWORK EFFECT- First mover advantage 20 years ago (Auction / P2P Marketplace)- 160 million buyers- 25 million sellers
![Page 9: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/9.jpg)
VALUE GRID- Auction / P2P Marketplace- Payments- Shipment
![Page 10: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/10.jpg)
187 82 80%US$ Billion Million Users New ProductsTransactions Buyers & Sellers Pivot the Initial Idea
![Page 11: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/11.jpg)
HOW CAN WE FIX THIS ISSUE?
![Page 12: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/12.jpg)
RECOMMENDATION 1 - Intervene the web site - Solve security issues (Ethical hacking) - Modernize the interface (navigation and experience)- Improve search engine results (relevance)- Include new payment trends (venmo, Apple pay, etc)
![Page 13: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/13.jpg)
RECOMMENDATION 2 – Logistic program with decentralized on demand intermediaries- Integrate the shipment service into the platform (trust and convenience)- Help to solve the issue of shipment costs higher than products value - Sharing economy advantages- Expand Shyp pilot globaly
![Page 14: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/14.jpg)
RECOMMENDATION 3 – Implement eBay mentoring program- Using BI and big data- Help sellers to create better offerings and buyers to close better deals- Prepare for the swarm economy
![Page 15: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/15.jpg)
BUYERSSELLERS
shipments
transactions
![Page 16: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/16.jpg)
BUYERSSELLERS
![Page 17: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/17.jpg)
THANK YOU
Team 3Andrea EstremadoyroAlejandro GaviriaCarlos VelasquezCristiano CasagrandeMario IsaacJuan Diego Cordon
![Page 18: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/18.jpg)
TWO SIDED MARKET / NETWORK EFFECT- Difficult to measure- Difficult to benchmark
IMPROVE- Metrics
![Page 19: Two sided market - Ebay](https://reader035.vdocuments.mx/reader035/viewer/2022062503/58a4f2771a28abd8548b6983/html5/thumbnails/19.jpg)
VALUE GRID CONCEPT- Subjective interpretation
IMPROVE- Framework to map
suppliers & stakeholders