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Page 1: Twitter Trends UK - September 2016

Twitter Trends

09.2016

twitter

tweets

following

followers

favorites

retweets

activities

Page 2: Twitter Trends UK - September 2016

Twitter Trends UK

Infographics

Top hashtags

All UK profiles

All UK brands

Finance

Media

Music

People

Politics

Press

Sport

TV stations

Technologies

Telecommunications

3

5

6

13

20

27

34

41

48

55

62

69

76

83

table of contents 1/1

14 days of free social media analytics − sign up!

2

Page 3: Twitter Trends UK - September 2016

TWITTER TRENDS UK 09.2016

@Harry_Styles − Sep 12Harry Styles.

Never Forget.

230206 retweets, 360901 likes

@Louis_Tomlinson − Sep 20Louis Tomlinson

Lots of love to all of you ! Miss you !!

161302 retweets, 253234 likes

@zaynmalik − Sep 26zayn

https://t.co/aBMkT7O52n

85467 retweets, 169976 likes

@LiamPayne − Sep 18Liam

American football It’s called "foot"ball but they only really use therehands It’s called foot"ball" but they don’t really use a ball NANANANANANA

85853 retweets, 164265 likes

@DailyMirror − Sep 13Daily Mirror

Baby gorilla is named Harambe McHarambeface after zoo holds public votehttps://t.co/9qy09B5VI0 https://t.co/uvZNjsaB3I

73480 retweets, 94699 likes

THE BEST TWEETS

Page 4: Twitter Trends UK - September 2016

THE BIGGEST

THE MOST

THE FASTEST

THE MOST

THE MOST OFTENACTIVE

GROWING

ENGAGING

MENTIONED*4

*2

*3

*5

*1

1 30 589 172

One Direction

2 29 397 459

Harry Styles.

3 27 102 113

Adele

4 23 408 167

Liam

5 23 388 070

Louis Tomlinson

6 22 800 457

Emma Watson

7 20 208 317

zayn

8 17 583 605

Coldplay

1 8 768

The Guardian

2 5 646

VOGUE.CO.UK

3 4 774

BBC Sport

1 +6.9% − 646 k of new followers

Gareth Bale

2 +1.7% − 511 k of new followers

One Direction

3 +10% − 372 k of new followers

Dan Howell

1 2 509 894

Dan Howell

2 1 212 705

Liam

3 1 208 673

Manchester United

1 65 980

@SkyNews

2 61 809

@guardian

3 55 800

@virginmedia

TOP HASHTAGS

#MUFCused 42053 times

#mcfcused 17712 times

#LFCused 16803 times

INTERESTING FACTS

"Analyzed profiles published 33.4 tweets every day on average."

"The most tweets were published by Virgin Media − 1838 per day on average."

"Users posted most tweets on The Guardian profile

− 177 451 in total which is 5915 per day on average."

*1 With the highest number of followers,

*3 Got the most activities,

*5 Most often mentioned (@).

*2 With the highest growth of followers,

*4 Published the most basic tweets, 4

Page 5: Twitter Trends UK - September 2016

The most popular hashtags

2 450

2 122

4 307

3 060

2 259

3 925

3 448

2 390

2 817

5 556

4 722

3 328

3 201

3 110

1 936

2 130

2 681

3 194

3 355

2 937

4 654

5 418

3 552

2 974

1 425

1 830

3 573

3 708

3 053

2 721

WIN

MUFC

WeAreLumos

UCL

UCL

AFCvCFC

MUFC

FridayFeeling

EFLCup

EFLCup

LFW

ThatsMyGirl

LFW

LFW

WIN

TB1D

UCL

GBBO

TB1D

NeverForget

MUFC

MUFC

MUFC

LFC

GetWellSoonZayn

mallowmondays

MUFC

MUFC

FridayFeeling

MUFC

Popularity is counted by the number of users that were using the given hashtag.

30.09

29.09

28.09

27.09

26.09

25.09

24.09

23.09

22.09

21.09

20.09

19.09

18.09

17.09

16.09

15.09

14.09

13.09

12.09

11.09

10.09

9.09

8.09

7.09

6.09

5.09

4.09

3.09

2.09

1.09

Precise data−driven recommendations − check it out!

5

Page 7: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK profiles

The biggest accounts: One Direction, Harry Styles. and Adele

The most activities under tweets were on: Dan Howell, Liam and Manchester United

The biggest number of activities per one tweet were on accounts: Harry Styles.,

Louis Tomlinson and Liam

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Fast & easy reporting of social media campaigns − just test!

7

Page 8: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK profiles

13 912 246

16 639 783

17 583 605

20 208 317

22 800 457

23 388 070

23 408 167

27 102 113

29 397 459

30 589 172

+2% (+221 068)

−0.2% (−27 338)

+1% (+210 365)

+1% (+292 880)

+0.7% (+159 499)

+0.2% (+43 266)

+0.3% (+62 668)

+0.2% (+44 213)

+0.3% (+73 658)

+2% (+510 804)

Wayne Rooney

Ed Sheeran

Coldplay

zayn

Emma Watson

Louis Tomlinson

Liam

Adele

Harry Styles.

One Direction

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

8

Page 9: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK profiles

9244.8

178455.8

52998.6

134541.2

1221.2

245835.8

1306

1828.6

134745

96534.4

711 852

713 823

741 981

807 247

970 869

983 343

1 021 277

1 208 673

1 212 705

2 509 894

activities per tweet total number of activities

Little Mix

Louis Tomlinson

One Direction

zayn

Liverpool FC

Harry Styles.

Arsenal FC

Manchester United

Liam

Dan Howell

Total number of retweets, favorites and replies to all tweets.

−3

−7

+2

+14

+6

+3

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Precise data−driven recommendations − check it out!

9

Page 10: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK profiles

35 628

36 441

42 541

47 507

49 505

49 749

55 280

55 800

61 809

65 980

Daily Mirror

EE

eBay.co.uk

The Labour Party

BBC

BBC Sport

The Telegraph

Virgin Media

The Guardian

Sky News

Total number of @mentions of a profile.

+12

+21

+4

−3

+3

+1

+3

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

10

Page 11: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK profiles

3

4

16

5

4

20

16

6

17

68

959 380

974 217

1 018 789

1 020 096

1 183 897

1 276 414

1 299 154

1 441 402

1 485 926

2 777 567

relative activity index activity index

One Direction

Louis Tomlinson

BBC Sport

zayn

Harry Styles.

Liverpool FC

Arsenal FC

Liam

Manchester United

Dan Howell

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+1

−7

−4

+2

+10

+1

+3

+2

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

11

Page 12: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK profiles

The most engaging tweets

@Harry_Styles − Sep 12Harry Styles.

Never Forget.

230206 retweets, 360901 likes

@Louis_Tomlinson − Sep 20Louis Tomlinson

Lots of love to all of you ! Miss you !!

161302 retweets, 253234 likes

@zaynmalik − Sep 26zayn

https://t.co/aBMkT7O52n

85467 retweets, 169976 likes

@LiamPayne − Sep 18Liam

American football It’s called "foot"ball but they only really use therehands It’s called foot"ball" but they don’t really use a ball NANANANANANA

85853 retweets, 164265 likes

@DailyMirror − Sep 13Daily Mirror

Baby gorilla is named Harambe McHarambeface after zoo holds public votehttps://t.co/9qy09B5VI0 https://t.co/uvZNjsaB3I

73480 retweets, 94699 likes

14 days of free social media analytics − sign up!

12

Page 14: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK brands

The biggest accounts in category were Manchester United, Arsenal FC and Chelsea

FC

The most activities under tweets were on: Manchester United, Arsenal FC and Liverpool

FC

The biggest number of activities per followers were on accounts: Manchester

United, Xbox UK and Arsenal FC

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Reports and studies about social media − ask for more!

14

Page 15: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK brands

1 559 580

1 657 392

1 715 752

3 018 493

3 565 758

6 246 085

7 069 638

7 411 664

8 132 347

8 928 190

+4% (+63 406)

+2% (+24 997)

+0.03% (+493)

+4% (+113 617)

+2% (+76 471)

+2% (+96 960)

+2% (+108 324)

+1% (+95 821)

+2% (+180 429)

+3% (+250 738)

Transport for London

Tottenham Hotspur

Amazon.co.uk

Tate

Manchester City

Liverpool FC

Burberry

Chelsea FC

Arsenal FC

Manchester United

Chart presents number of followers at the end of the month, and its increase.

N

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

14 days of free social media analytics − sign up!

15

Page 16: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK brands

110.7

680.1

1495.1

203.6

814.2

507.1

800.5

1221.2

1306

1828.6

59 755

102 690

115 123

176 697

477 958

480 771

670 842

970 869

1 021 277

1 208 673

activities per tweet total number of activities

Topshop

Burberry

Xbox UK

Leicester City

Manchester City

Tottenham Hotspur

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Total number of retweets, favorites and replies to all tweets.

+1

+6

−1

−1

−1

N

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Fast & easy reporting of social media campaigns − just test!

16

Page 17: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK brands

27 704

29 819

30 507

31 341

31 819

33 388

34 167

36 441

42 541

55 800

O2 in the UK

Chelsea FC

Manchester United

Manchester City

Arsenal FC

Liverpool FC

Amazon.co.uk

EE

eBay.co.uk

Virgin Media

Total number of @mentions of a profile.

+2

−4

−1

−1

−5

−2

+4

+6

+2

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

17

Page 18: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK brands

48

31

106

252

19

41

13

20

16

17

219 565

264 643

328 507

483 855

674 919

679 907

948 924

1 276 414

1 299 154

1 485 926

relative activity index activity index

Sainsbury’s

Leicester City

EE

Virgin Media

Manchester City

Tottenham Hotspur

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

−2

−1

−1

N

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

14 days of free social media analytics − sign up!

18

Page 19: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

All UK brands

The most engaging tweets

@xboxuk − Sep 16Xbox UK

RT and Follow for your chance to WIN a one−of−a−kind custom @ReCoreGameXbox One S! https://t.co/AAsEPVbGNX

16089 retweets, 12440 likes

@Arsenal − Sep 24Arsenal FC

You need to see this! @MesutOzil1088 has made this kid’s dream come true#AFCvCFC NANA3−0NANA https://t.co/boFHjKWt7g

10356 retweets, 15018 likes

@ManUtd − Sep 10Manchester United

Today’s team for the Manchester derby... #MUNMCI https://t.co/JDJbfCAoN9

15203 retweets, 9106 likes

@LFC − Sep 16Liverpool FC

90: Get in! Resilience! https://t.co/FjS1Y78npb

8398 retweets, 6880 likes

@ChelseaFC − Sep 12Chelsea FC

Eid Mubarak to all Chelsea fans who are celebrating today!

7463 retweets, 5505 likes

Precise data−driven recommendations − check it out!

19

Page 21: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Finance

The biggest accounts: Bank of England, Barclays UK and MastercardUK

The most activities under tweets were on: Standard Chartered, Bank of England

and PwC UK

The biggest number of activities per followers were on accounts: Standard Chartered,

HSBC UK and Bank of England

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Analytical tool for Facebook, YouTube & Twitter − try!

21

Page 22: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Finance

57 047

60 445

66 331

66 802

72 906

76 991

85 683

95 217

130 716

195 373

+0.4% (+244)

+0.3% (+171)

−0.08% (−54)

+2% (+993)

+2% (+1 443)

+2% (+1 299)

+2% (+1 688)

−0.2% (− 149)

+2% (+2 079)

+1% (+2 735)

Virgin Money

American Express UK

Confused.com

PwC UK

Halifax

NatWest

Lloyds Bank

MastercardUK

Barclays UK

Bank of England

Chart presents number of followers at the end of the month, and its increase.

−1

+1

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

14 days of free social media analytics − sign up!

22

Page 23: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Finance

60.7

51.3

31.6

88.6

46

346.1

10.5

76.7

140.1

429.8

1 579

2 358

3 129

3 279

4 231

4 499

5 281

8 825

9 246

12 894

activities per tweet total number of activities

American Express UK

MastercardUK

Halifax

Barclays UK

Lloyds Bank

HSBC UK

NatWest

PwC UK

Bank of England

Standard Chartered

Total number of retweets, favorites and replies to all tweets.

+1

+4

−1

+2

−1

+1

−1

+9

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Precise data−driven recommendations − check it out!

23

Page 24: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Finance

548

797

1 059

1 492

1 675

2 813

2 935

3 638

4 112

5 312

Virgin Money

PayPal UK

Standard Chartered

Barclays UK

HSBC UK

PwC UK

Bank of England

Halifax

Lloyds Bank

NatWest

Total number of @mentions of a profile.

−1

−4

+2

+2

+1

−2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

24

Page 25: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Finance

5

10

7

27

44

28

11

63

54

85

4 792

6 711

9 106

11 390

17 189

18 925

21 934

46 094

46 257

65 247

relative activity index activity index

MastercardUK

Confused.com

Barclays UK

HSBC UK

Standard Chartered

PwC UK

Bank of England

Halifax

Lloyds Bank

NatWest

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+3

+1

+5

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Reports and studies about social media − ask for more!

25

Page 26: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Finance

The most engaging tweets

@bankofengland − Sep 13Bank of England

The wait is over. #TheNewFiver has arrived! https://t.co/QKErU3pg2C

544 retweets, 560 likes

@HSBC_UK − Sep 13HSBC UK

#TheNewFiver is out, have you seen it? Made of polymer it’s designed tostand the test of time, just like Churchill https://t.co/Gk8uBjMzYR

214 retweets, 245 likes

@AmexUK − Sep 15American Express UK

Stylist’s @AnnaDotHart shops the globe and shows #AmexTravel where to getvintage finds: https://t.co/MUdEhV6MtG https://t.co/CYhknSRJ0m

36 retweets, 231 likes

@VirginMoney − Sep 12Virgin Money

Tell us how many goals Bobby Charlton scored during his @ManUtd career towin tickets to the 24/09 match T&Cs apply https://t.co/7aY4Dfgj5A

103 retweets, 73 likes

@MastercardUK − Sep 22MastercardUK

Ellie has made her entrance and we can’t get enough of her incrediblevoice. RT if you’re a fan! #PricelessSurprises https://t.co/Wr5hT3Lf6f

87 retweets, 87 likes

Precise data−driven recommendations − check it out!

26

Page 28: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Media

The biggest accounts: BBC Sport, The Guardian and Financial Times

The most activities gathered BBC Sport, The Guardian and Sky Football

The biggest number of activities per followers were on accounts: Channel 4, BBC

and Sky Football

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Reports and studies about social media − ask for more!

28

Page 29: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Media

1 850 494

2 137 827

2 449 544

3 040 018

3 421 381

3 559 399

4 214 143

5 373 549

5 908 078

6 239 589

+1% (+21 962)

+2% (+38 927)

+0.3% (+6 859)

+1% (+37 442)

+0.3% (+11 596)

+1% (+37 698)

+0.6% (+23 781)

+0.6% (+32 651)

+1% (+57 302)

+2% (+94 492)

The Telegraph

The Travel Magazine

MTV UK

Sky Football

VOGUE.CO.UK

Sky News

Sky Sports

Financial Times

The Guardian

BBC Sport

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Precise data−driven recommendations − check it out!

29

Page 30: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Media

248.6

111

279.3

67.5

48.1

40.3

67.4

165.4

45

137.3

88 517

124 272

125 142

192 910

194 881

220 785

288 109

315 168

394 326

652 686

activities per tweet total number of activities

BBC

MTV UK

Channel 4

The Telegraph

Daily Mirror

VOGUE.CO.UK

Sky News

Sky Football

The Guardian

BBC Sport

Total number of retweets, favorites and replies to all tweets.

−2

+4

−2

+3

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Fast & easy reporting of social media campaigns − just test!

30

Page 31: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Media

15 782

22 247

28 188

34 270

35 628

49 505

49 749

55 280

61 809

65 980

The Times of London

Sky Sports

Channel 4

Sky Football

Daily Mirror

BBC

BBC Sport

The Telegraph

The Guardian

Sky News

Total number of @mentions of a profile.

−1

−1

+2

−1

+1

−2

+1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

31

Page 32: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Media

9

37

29

11

50

25

18

18

13

16

208 472

222 458

232 251

383 777

404 555

464 160

559 935

640 464

777 973

1 018 789

relative activity index activity index

MTV UK

BBC

Channel 4

VOGUE.CO.UK

Daily Mirror

The Telegraph

Sky Football

Sky News

The Guardian

BBC Sport

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

+1

+4

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

14 days of free social media analytics − sign up!

32

Page 33: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Media

The most engaging tweets

@DailyMirror − Sep 13Daily Mirror

Baby gorilla is named Harambe McHarambeface after zoo holds public votehttps://t.co/9qy09B5VI0 https://t.co/uvZNjsaB3I

73480 retweets, 94699 likes

@thegrandtour − Sep 16The Grand Tour

It’s official. The Grand Tour with @jeremyclarkson, @richardhammond and@mrjamesmay starts 18th of November. https://t.co/7f507L3GGw

11502 retweets, 20500 likes

@BBC − Sep 26BBC

NANA@LittleMix & @ShawnMendes will be there and so could you! NANA@BBCR1 Teen Awards ticket information here NANA... https://t.co/LbavAi87ui

4926 retweets, 14052 likes

@BBCSport − Sep 19BBC Sport

The very definition of brotherly love from Ali to Jonny Brownlee .Unbelievable! https://t.co/O5qTi8PDbn https://t.co/GwxpyQtiLS

6030 retweets, 8799 likes

@MTVUK − Sep 19MTV UK

YAAS! @FifthHarmony are badass AF in their new #ThatsMyGirl music video:https://t.co/CBjXPevpiP NANANANANANA https://t.co/WpnShZpIfy

4417 retweets, 7954 likes

Analytical tool for Facebook, YouTube & Twitter − try!

33

Page 35: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Music

The biggest accounts in category were One Direction, Harry Styles. and Adele

In terms of the number of activities the best were: Liam, Harry Styles. and zayn

The biggest number of activities per followers were on accounts: Harry Styles.,

Adele and Louis Tomlinson

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Fast & easy reporting of social media campaigns − just test!

35

Page 36: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Music

8 641 160

10 603 028

16 639 783

17 583 605

20 208 317

23 388 070

23 408 167

27 102 113

29 397 459

30 589 172

+0.2% (+14 653)

+2% (+252 894)

−0.2% (−27 338)

+1% (+210 365)

+1% (+292 880)

+0.2% (+43 266)

+0.3% (+62 668)

+0.2% (+44 213)

+0.3% (+73 658)

+2% (+510 804)

Jessie J

Victoria Beckham

Ed Sheeran

Coldplay

zayn

Louis Tomlinson

Liam

Adele

Harry Styles.

One Direction

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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Page 37: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Music

1602.5

190089

5145.2

5446.7

9244.8

178455.8

52998.6

134541.2

245835.8

134745

92 945

190 089

365 311

441 184

711 852

713 823

741 981

807 247

983 343

1 212 705

activities per tweet total number of activities

Victoria Beckham

Adele

Coldplay

The Vamps

Little Mix

Louis Tomlinson

One Direction

zayn

Harry Styles.

Liam

Total number of retweets, favorites and replies to all tweets.

+4

−1

−1

−1

−3

−4

+2

+7

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Reports and studies about social media − ask for more!

37

Page 38: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Music

19 649

20 541

22 532

27 023

28 077

31 190

32 832

33 992

34 288

34 820

Ed Sheeran

Little Mix

Liam

Harry Styles.

Louis Tomlinson

The Vamps

Adele

One Direction

zayn

Coldplay

Total number of @mentions of a profile.

−4

−6

+1

+3

−1

+3

+3

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Fast & easy reporting of social media campaigns − just test!

38

Page 39: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Music

2

1

3

20

12

3

4

5

4

6

152 743

298 087

541 107

657 461

938 365

959 380

974 217

1 020 096

1 183 897

1 441 402

relative activity index activity index

Cher Lloyd

Adele

Coldplay

The Vamps

Little Mix

One Direction

Louis Tomlinson

zayn

Harry Styles.

Liam

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

−3

−3

+1

+5

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

39

Page 40: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Music

The most engaging tweets

@Harry_Styles − Sep 12Harry Styles.

Never Forget.

230206 retweets, 360901 likes

@Louis_Tomlinson − Sep 20Louis Tomlinson

Lots of love to all of you ! Miss you !!

161302 retweets, 253234 likes

@zaynmalik − Sep 26zayn

https://t.co/aBMkT7O52n

85467 retweets, 169976 likes

@LiamPayne − Sep 18Liam

American football It’s called "foot"ball but they only really use therehands It’s called foot"ball" but they don’t really use a ball NANANANANANA

85853 retweets, 164265 likes

@onedirection − Sep 13One Direction

Happy Birthday @NiallOfficial! https://t.co/brB7glUjb5

67343 retweets, 97282 likes

Analytical tool for Facebook, YouTube & Twitter − try!

40

Page 42: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

People

The biggest accounts in this group were Harry Styles., Adele and Liam

In terms of the number of activities the best were: Dan Howell, Liam and Harry Styles.

The biggest number of activities per followers were on accounts: Harry Styles.,

Louis Tomlinson and Liam

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Fast & easy reporting of social media campaigns − just test!

42

Page 43: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

People

12 041 799

12 666 193

13 912 246

16 639 783

20 208 317

22 800 457

23 388 070

23 408 167

27 102 113

29 397 459

+0.08% (+9 487)

+0.1% (+14 052)

+2% (+221 068)

−0.2% (−27 338)

+1% (+292 880)

+0.7% (+159 499)

+0.2% (+43 266)

+0.3% (+62 668)

+0.2% (+44 213)

+0.3% (+73 658)

Russell Brand

Simon Cowell

Wayne Rooney

Ed Sheeran

zayn

Emma Watson

Louis Tomlinson

Liam

Adele

Harry Styles.

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Fast & easy reporting of social media campaigns − just test!

43

Page 44: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

People

4552.6

23912.7

12173

8921.9

2048.6

178455.8

134541.2

245835.8

134745

96534.4

232 181

239 127

243 460

294 424

561 324

713 823

807 247

983 343

1 212 705

2 509 894

activities per tweet total number of activities

Lewis Hamilton

Emma Watson

Gareth Bale

Jeremy Clarkson

Gary Lineker

Louis Tomlinson

zayn

Harry Styles.

Liam

Dan Howell

Total number of retweets, favorites and replies to all tweets.

+2

+7

+2

+2

−1

−3

+4

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Reports and studies about social media − ask for more!

44

Page 45: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

People

20 288

20 583

21 328

22 532

27 017

27 023

28 077

28 671

32 832

34 288

Lewis Hamilton

Joseph Barton

Sadiq Khan

Liam

Dan Howell

Harry Styles.

Louis Tomlinson

Ricky Gervais

Adele

zayn

Total number of @mentions of a profile.

+12

+1

−4

−2

−4

+3

+2

+5

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Fast & easy reporting of social media campaigns − just test!

45

Page 46: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

People

3

2

3

6

14

4

5

4

6

68

347 995

349 659

358 304

391 563

753 212

974 217

1 020 096

1 183 897

1 441 402

2 777 567

relative activity index activity index

Gareth Bale

Emma Watson

Ricky Gervais

Jeremy Clarkson

Gary Lineker

Louis Tomlinson

zayn

Harry Styles.

Liam

Dan Howell

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+1

+8

+1

+3

−1

−3

+3

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Analytical tool for Facebook, YouTube & Twitter − try!

46

Page 47: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

People

The most engaging tweets

@Harry_Styles − Sep 12Harry Styles.

Never Forget.

230206 retweets, 360901 likes

@Louis_Tomlinson − Sep 20Louis Tomlinson

Lots of love to all of you ! Miss you !!

161302 retweets, 253234 likes

@zaynmalik − Sep 26zayn

https://t.co/aBMkT7O52n

85467 retweets, 169976 likes

@LiamPayne − Sep 18Liam

American football It’s called "foot"ball but they only really use therehands It’s called foot"ball" but they don’t really use a ball NANANANANANA

85853 retweets, 164265 likes

@danisnotonfire − Sep 15Dan Howell

okay summer you’ve been fun but it’s time to go i’m ready for crunchyleaves and pumpkin spice now not feeling hot and sticky in the dark

40320 retweets, 101629 likes

Reports and studies about social media − ask for more!

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Page 49: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Politics

The biggest accounts: The Labour Party, Sadiq Khan and Conservatives

The most activities gathered The Labour Party, Sadiq Khan and The SNP

The biggest number of activities per followers were on accounts: Tim Farron,

Conservatives and Sadiq Khan

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Precise data−driven recommendations − check it out!

49

Page 50: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Politics

50 103

88 913

122 754

140 682

145 016

158 108

179 988

221 426

310 696

358 125

+0.9% (+442)

+9% (+7 188)

+0.4% (+464)

+0.8% (+1 098)

+2% (+2 593)

+1% (+1 958)

+0.7% (+1 298)

+1% (+2 226)

+7% (+20 737)

+2% (+5 473)

Sinn Féin

Tim Farron

Natalie Bennett

UKIP

Liberal Democrats

The SNP

Green Party

Conservatives

Sadiq Khan

The Labour Party

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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Page 51: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Politics

940.9

36

97.4

1258.2

550.1

122.3

203.6

297.3

746.7

579.3

11 291

17 704

23 955

25 165

29 703

32 656

33 592

49 648

69 447

121 649

activities per tweet total number of activities

Conservatives

Sinn Féin

Natalie Bennett

Tim Farron

Liberal Democrats

UKIP

Green Party

The SNP

Sadiq Khan

The Labour Party

Total number of retweets, favorites and replies to all tweets.

−2

−4

−1

+3

+4

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Reports and studies about social media − ask for more!

51

Page 52: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Politics

2 738

2 841

5 908

9 116

10 741

12 946

16 944

21 328

21 662

47 507

Sinn Féin

Natalie Bennett

Green Party

Conservatives

UKIP

Tim Farron

Liberal Democrats

Sadiq Khan

The SNP

The Labour Party

Total number of @mentions of a profile.

−1

−2

+2

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

52

Page 53: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Politics

16

83

45

73

51

40

53

79

46

79

35 100

41 753

54 823

64 971

72 078

72 649

76 646

125 598

142 961

283 462

relative activity index activity index

Conservatives

Sinn Féin

Natalie Bennett

Tim Farron

UKIP

Green Party

Liberal Democrats

The SNP

Sadiq Khan

The Labour Party

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−2

−4

−1

−1

+3

+5

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

14 days of free social media analytics − sign up!

53

Page 54: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Politics

The most engaging tweets

@UKLabour − Sep 24The Labour Party

JUST ANNOUNCED: @jeremycorbyn has been elected leader of the Labour Party#Lab16 https://t.co/lAlTES1jYV

5931 retweets, 8934 likes

@SadiqKhan − Sep 17Sadiq Khan

I want to tell everyone around the world, loud and clear, that#LondonIsOpen to people of all faiths & backgrounds.https://t.co/74lmFWVmVE

1218 retweets, 2517 likes

@TheGreenParty − Sep 13Green Party

Last night @carolinelucas was the only MP holding the Government toaccount for the utter failure on the railways. https://t.co/2elL61sfm6

1113 retweets, 1019 likes

@theSNP − Sep 2The SNP

Scotland, let’s hear you. Take part in The National Survey today − it onlytakes two minutes https://t.co/JTWviwhs68 https://t.co/hxgPeehQGu

865 retweets, 664 likes

@Conservatives − Sep 23Conservatives

Labour are divided, distracted and incompetent. Whoever wins, the countryloses. WATCH and RETWEET. https://t.co/DMTEk7Zf1Y

523 retweets, 531 likes

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54

Page 56: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Press

The biggest accounts: The Guardian, Financial Times and VOGUE.CO.UK

In terms of the number of activities the best were: The Guardian, VOGUE.CO.UK

and Daily Mirror

The biggest number of activities per followers were on accounts: Dazed, The Times

of London and The Telegraph

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Precise data−driven recommendations − check it out!

56

Page 57: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Press

1 060 005

1 153 935

1 329 457

1 511 769

1 763 210

1 850 494

2 137 827

3 421 381

5 373 549

5 908 078

+1% (+10 056)

+0.2% (+1 735)

+4% (+55 690)

+7% (+95 937)

+1% (+18 176)

+1% (+21 962)

+2% (+38 927)

+0.3% (+11 596)

+0.6% (+32 651)

+1% (+57 302)

Dazed

ELLEUK

Creative Review

Wallpaper*

The Economist

The Telegraph

The Travel Magazine

VOGUE.CO.UK

Financial Times

The Guardian

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Reports and studies about social media − ask for more!

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Page 58: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Press

52

24.3

37.4

13.9

72.6

102.1

67.5

48.1

40.3

45

22 927

27 285

37 509

47 049

55 225

75 369

192 910

194 881

220 785

394 326

activities per tweet total number of activities

The Economist

ELLEUK

Wallpaper*

Financial Times

The Times of London

Dazed

The Telegraph

Daily Mirror

VOGUE.CO.UK

The Guardian

Total number of retweets, favorites and replies to all tweets.

−4

−1

+1

+3

+1

−2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

14 days of free social media analytics − sign up!

58

Page 59: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Press

1 266

1 739

2 008

5 139

6 008

6 256

15 782

35 628

55 280

61 809

The Economist

ELLEUK

Wallpaper*

Dazed

VOGUE.CO.UK

Financial Times

The Times of London

Daily Mirror

The Telegraph

The Guardian

Total number of @mentions of a profile.

+1

−1

+1

−1

−1

+2

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

59

Page 60: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Press

3

5

5

14

11

2

11

50

25

13

53 004

54 198

70 671

119 233

120 514

132 775

383 777

404 555

464 160

777 973

relative activity index activity index

The Economist

ELLEUK

Wallpaper*

The Times of London

Dazed

Financial Times

VOGUE.CO.UK

Daily Mirror

The Telegraph

The Guardian

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−4

+1

+2

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

14 days of free social media analytics − sign up!

60

Page 61: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Press

The most engaging tweets

@DailyMirror − Sep 13Daily Mirror

Baby gorilla is named Harambe McHarambeface after zoo holds public votehttps://t.co/9qy09B5VI0 https://t.co/uvZNjsaB3I

73480 retweets, 94699 likes

@Telegraph − Sep 26The Telegraph

EXCLUSIVE INVESTIGATION: England manager Sam Allardyce for salehttps://t.co/LkRBwuAern #football4sale https://t.co/IivG9ghbLO

5712 retweets, 2686 likes

@thetimes − Sep 12The Times of London

.@Joe_Sugg used to work on a rooftops −− now he is on top of the world.Read our interview https://t.co/2BpsR2jtaa https://t.co/sVLiNGepwb

1257 retweets, 6568 likes

@Dazed − Sep 12Dazed

Watch @GiGiHadid trash the @Dazed office: https://t.co/RchKdxuofohttps://t.co/RKIRpi4ofB

757 retweets, 2876 likes

@guardian − Sep 2The Guardian

Mark Zuckerberg had no idea what he was getting into when he weighed in onthe #jollofwars https://t.co/GNRvuTFhgo

1764 retweets, 908 likes

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61

Page 63: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Sport

The biggest accounts: Wayne Rooney, Gareth Bale and Manchester United

The most activities gathered Manchester United, Arsenal FC and Liverpool FC

The biggest number of activities per one tweet were on accounts: Gareth Bale,

Lewis Hamilton and Gary Lineker

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Reports and studies about social media − ask for more!

63

Page 64: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Sport

3 682 313

3 769 245

5 289 054

6 246 085

7 241 244

7 411 664

8 132 347

8 928 190

10 017 880

13 912 246

−0.08% (−2 960)

+2% (+81 223)

+4% (+206 820)

+2% (+96 960)

+1% (+84 380)

+1% (+95 821)

+2% (+180 429)

+3% (+250 738)

+7% (+646 010)

+2% (+221 068)

Andy Murray

Lewis Hamilton

Gary Lineker

Liverpool FC

Rio Ferdinand

Chelsea FC

Arsenal FC

Manchester United

Gareth Bale

Wayne Rooney

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

Reports and studies about social media − ask for more!

64

Page 65: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Sport

203.6

4552.6

12173

814.2

507.1

2048.6

800.5

1221.2

1306

1828.6

176 697

232 181

243 460

477 958

480 771

561 324

670 842

970 869

1 021 277

1 208 673

activities per tweet total number of activities

Leicester City

Lewis Hamilton

Gareth Bale

Manchester City

Tottenham Hotspur

Gary Lineker

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Total number of retweets, favorites and replies to all tweets.

+2

+1

−1

+2

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Reports and studies about social media − ask for more!

65

Page 66: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Sport

16 151

19 344

20 288

20 583

26 678

29 819

30 507

31 341

31 819

33 388

Leicester City

Gary Lineker

Lewis Hamilton

Joseph Barton

Tottenham Hotspur

Chelsea FC

Manchester United

Manchester City

Arsenal FC

Liverpool FC

Total number of @mentions of a profile.

−2

−2

+1

+6

−1

−2

+2

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

14 days of free social media analytics − sign up!

66

Page 67: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Sport

31

9

3

19

41

14

13

20

16

17

264 643

346 031

347 995

674 919

679 907

753 212

948 924

1 276 414

1 299 154

1 485 926

relative activity index activity index

Leicester City

Lewis Hamilton

Gareth Bale

Manchester City

Tottenham Hotspur

Gary Lineker

Chelsea FC

Liverpool FC

Arsenal FC

Manchester United

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+2

+1

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Reports and studies about social media − ask for more!

67

Page 68: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Sport

The most engaging tweets

@GaryLineker − Sep 18Gary Lineker

Manchester United lose 3 games in a week. I’m not sure even Louis Van Gaalmanaged that achievement.

16147 retweets, 17181 likes

@Arsenal − Sep 24Arsenal FC

You need to see this! @MesutOzil1088 has made this kid’s dream come true#AFCvCFC NANA3−0NANA https://t.co/boFHjKWt7g

10356 retweets, 15018 likes

@ManUtd − Sep 10Manchester United

Today’s team for the Manchester derby... #MUNMCI https://t.co/JDJbfCAoN9

15203 retweets, 9106 likes

@GNev2 − Sep 18Gary Neville

I’m not. Illegal stream https://t.co/7yARswotvq

8358 retweets, 13736 likes

@GarethBale11 − Sep 5Gareth Bale

Perfect start! Awesome from the lads.. We go again next month#togetherstronger NANA https://t.co/WqukgxqDg3

4277 retweets, 15328 likes

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68

Page 70: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

TV stations

The biggest accounts in this group were BBC Sport, Sky Sports and Sky News

The most activities under tweets were on: BBC Sport, Sky Football and Sky News

The biggest number of activities per followers were on accounts: Sky Sports,

Channel 4 and BBC

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

Precise data−driven recommendations − check it out!

70

Page 71: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

TV stations

647 341

725 845

785 850

801 905

1 458 188

2 449 544

3 040 018

3 559 399

4 214 143

6 239 589

+0.5% (+2 911)

+0.5% (+3 408)

+0.4% (+2 849)

+1% (+11 598)

+0.09% (+1 317)

+0.3% (+6 859)

+1% (+37 442)

+1% (+37 698)

+0.6% (+23 781)

+2% (+94 492)

Sky Sports F1

BBC Three

ITV2

Channel 4

MTV Music

MTV UK

Sky Football

Sky News

Sky Sports

BBC Sport

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

14 days of free social media analytics − sign up!

71

Page 72: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

TV stations

95.8

108.4

368.9

164.8

248.6

111

279.3

67.4

165.4

137.3

45 970

51 608

57 912

60 335

88 517

124 272

125 142

288 109

315 168

652 686

activities per tweet total number of activities

BBC Three

Sky Sports F1

Sky Sports

MTV Music

BBC

MTV UK

Channel 4

Sky News

Sky Football

BBC Sport

Total number of retweets, favorites and replies to all tweets.

−1

+1

−1

−2

−1

+4

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

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72

Page 73: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

TV stations

3 235

3 698

4 429

7 258

22 247

28 188

34 270

49 505

49 749

65 980

ITV2

MTV UK

BBC Three

Sky Sports F1

Sky Sports

Channel 4

Sky Football

BBC

BBC Sport

Sky News

Total number of @mentions of a profile.

+1

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

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73

Page 74: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

TV stations

12

15

7

3

9

37

29

18

18

16

88 170

97 540

103 091

120 973

208 472

222 458

232 251

559 935

640 464

1 018 789

relative activity index activity index

BBC Three

Sky Sports F1

MTV Music

Sky Sports

MTV UK

BBC

Channel 4

Sky Football

Sky News

BBC Sport

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−1

+1

−4

−1

+1

+4

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

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Page 75: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

TV stations

The most engaging tweets

@BBC − Sep 26BBC

NANA@LittleMix & @ShawnMendes will be there and so could you! NANA@BBCR1 Teen Awards ticket information here NANA... https://t.co/LbavAi87ui

4926 retweets, 14052 likes

@BBCSport − Sep 19BBC Sport

The very definition of brotherly love from Ali to Jonny Brownlee .Unbelievable! https://t.co/O5qTi8PDbn https://t.co/GwxpyQtiLS

6030 retweets, 8799 likes

@MTVUK − Sep 19MTV UK

YAAS! @FifthHarmony are badass AF in their new #ThatsMyGirl music video:https://t.co/CBjXPevpiP NANANANANANA https://t.co/WpnShZpIfy

4417 retweets, 7954 likes

@SkyNews − Sep 4Sky News

Giant pandas are no longer endangered https://t.co/WzxU66eoMq

2329 retweets, 2860 likes

@MTVMusicUK − Sep 27MTV Music

NANA @JustinBieber & @Beyonce lead the 2016 #MTVEMA nominations −Check out the full list here: https://t.co/TgApedYSMYhttps://t.co/TDkLYZJcoY

1809 retweets, 2495 likes

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75

Page 77: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Technologies

The biggest accounts: Xbox UK, PlayStation UK and Marshall Amps

The most activities gathered Xbox UK, Nintendo UK and PlayStation UK

The biggest number of activities per one tweet were on accounts: Xbox UK, Nintendo

UK and Samsung UK

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

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77

Page 78: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Technologies

102 855

113 895

117 833

118 416

138 033

163 645

210 192

222 963

368 356

406 208

+0.01% (+11)

−0.2% (− 262)

+0.4% (+514)

+0.6% (+763)

+0.7% (+1 009)

+0.8% (+1 314)

+8% (+15 850)

+1% (+2 399)

+6% (+20 706)

+7% (+28 002)

Lumia UK

BlackBerry UK

Sony UK

Beats By Dre UK

Kingston Technology

Samsung UK

Nintendo UK

Marshall Amps

PlayStation UK

Xbox UK

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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78

Page 79: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Technologies

134.8

77.6

7.6

251.2

162.5

187

242.3

221.6

283.3

1495.1

3 505

5 279

5 523

6 030

7 801

9 723

11 145

28 803

32 576

115 123

activities per tweet total number of activities

Nitrome

Sony UK

BoomBit

Samsung UK

Beats By Dre UK

Marshall Amps

Canon UK

PlayStation UK

Nintendo UK

Xbox UK

Total number of retweets, favorites and replies to all tweets.

+1

+1

+1

−2

+1

+3

+2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

Reports and studies about social media − ask for more!

79

Page 80: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Technologies

625

715

844

1 180

1 275

2 128

2 493

3 297

4 716

9 728

Nitrome

Marshall Amps

LG Electronics UK

Sony UK

Beats By Dre UK

Canon UK

Samsung UK

Nintendo UK

PlayStation UK

Xbox UK

Total number of @mentions of a profile.

+2

+4

+1

−1

−1

+3

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

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80

Page 81: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Technologies

30

11

13

7

27

11

37

15

26

54

8 125

12 549

15 034

15 860

16 461

17 431

19 785

53 536

55 648

218 910

relative activity index activity index

golfshake

Sony UK

Beats By Dre UK

Marshall Amps

BoomBit

Samsung UK

Canon UK

PlayStation UK

Nintendo UK

Xbox UK

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

+1

+1

−1

+2

+2

+2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

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Page 82: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Technologies

The most engaging tweets

@xboxuk − Sep 16Xbox UK

RT and Follow for your chance to WIN a one−of−a−kind custom @ReCoreGameXbox One S! https://t.co/AAsEPVbGNX

16089 retweets, 12440 likes

@PlayStationUK − Sep 7PlayStation UK

Introducing the most powerful PlayStation ever made. Discover PS4 Pro−> https://t.co/TLcuxFztgJ https://t.co/ZDp5hHYDas

505 retweets, 1285 likes

@beatsbydreUK − Sep 2Beats By Dre UK

#GrowingOverLife out now. RT for a chance to win a pair of @Wretch32signed Solo2 Wireless Beats. https://t.co/SRbkZ1grKT

1058 retweets, 600 likes

@MarshallAmpsUK − Sep 16Marshall Amps

Remembering a legend. Happy birthday, BB #liveformusichttps://t.co/xqVJpVLUpK

401 retweets, 824 likes

@NintendoUK − Sep 7Nintendo UK

Mario is leaping onto iPhone and iPad! #SuperMarioRun will be availableDecember 2016. https://t.co/z4eqB0w9NS

395 retweets, 570 likes

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82

Page 84: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Telecommunications

The biggest accounts in this group were O2 in the UK, EE and Virgin Media

In terms of the number of activities the best were: EE, Virgin Media and O2 in the

UK

The biggest number of activities per followers were on accounts: BT, TalkTalk

and Vodafone UK

Summary

Legend:

N Profile is new in the ranking

− Position of profile in the ranking did not change

−X Position of profile in the ranking decreased by X places

+X Position of profile in the ranking increased by X places

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84

Page 85: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Telecommunications

32 921

52 026

68 968

76 983

81 008

83 221

184 907

191 728

310 508

332 043

+1% (+357)

+4% (+2 026)

−0.2% (− 117)

+1% (+996)

−0.3% (− 208)

+0.6% (+494)

+1% (+2 031)

+2% (+3 702)

+1% (+3 915)

+0.6% (+1 961)

TalkTalk

BT

WorldSIM

ThreeUKSupport

ecomo

Tesco Mobile

Vodafone UK

Virgin Media

EE

O2 in the UK

Chart presents number of followers at the end of the month, and its increase.

10

9

8

7

6

5

4

3

2

1

The biggest Twitter profiles

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85

Page 86: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Telecommunications

1.9

3.5

361.9

4

193.2

196.9

452.7

140.8

103.2

111.8

87

316

2 895

5 891

8 888

12 993

16 296

23 514

39 515

44 813

activities per tweet total number of activities

PRS Telecom Ltd

WorldSIM

TalkTalk

ThreeUKSupport

Tesco Mobile

Vodafone UK

BT

O2 in the UK

Virgin Media

EE

Total number of retweets, favorites and replies to all tweets.

−1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most engaging Twitter profiles

14 days of free social media analytics − sign up!

86

Page 87: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Telecommunications

14

106

1 818

4 310

11 058

11 125

11 676

27 704

36 441

55 800

PRS Telecom Ltd

WorldSIM

TalkTalk

Tesco Mobile

BT

Vodafone UK

ThreeUKSupport

O2 in the UK

EE

Virgin Media

Total number of @mentions of a profile.

−2

+1

+1

10

9

8

7

6

5

4

3

2

1

The most mentioned Twitter profiles

Reports and studies about social media − ask for more!

87

Page 88: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Telecommunications

195

2

27

50

110

32

266

62

106

252

570

1 552

9 005

41 387

57 125

58 416

204 691

206 918

328 507

483 855

relative activity index activity index

PRS Telecom Ltd

WorldSIM

TalkTalk

Tesco Mobile

BT

Vodafone UK

ThreeUKSupport

O2 in the UK

EE

Virgin Media

Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.

Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.

−2

+1

+1

−1

+1

10

9

8

7

6

5

4

3

2

1

The most interactive Twitter profiles

Fast & easy reporting of social media campaigns − just test!

88

Page 89: Twitter Trends UK - September 2016

Twitter Trends UK 09.2016

Telecommunications

The most engaging tweets

@bt_uk − Sep 1BT

RT by 4th Sept to WIN Sony Xperia(TM) XA with a superb selfie camera!#WinBTMobileSonyXA T&C’s: https://t.co/IpPyWuUfDqhttps://t.co/GlkIWA5osy

941 retweets, 372 likes

@O2 − Sep 7O2 in the UK

It’s the end of an era https://t.co/DcXe7muQAe

733 retweets, 516 likes

@EE − Sep 2EE

FULL TIME SCORE: 7−4 to #SpencerFC! Congratulations to @SpencerOwen &the #SpencerFC squad for winning The #WembleyCup 2016!

111 retweets, 561 likes

@virginmedia − Sep 24Virgin Media

Arsenal beat Chelsea at home for the first time since 2010. VintageArsenal style NANA. #AllTheFootball https://t.co/Ly05yDlhnq

240 retweets, 194 likes

@VodafoneUK − Sep 7Vodafone UK

iPhone 7 is coming to Vodafone. Register here for all the latest info onpricing and availability! #AppleEvent https://t.co/DVCgkguCuM

21 retweets, 35 likes

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89