Eveningflavors:

Twitter Marketing

Freelancer,

Social Media and Content Marketing

@mohapatrapratik

Pratik Mohapatra

• More than 29% of people are active online when in a

restaurant/lounge

• 47% people aged 18-32 tweet/share/upload photo while they eat

• 40% people learn about food/offers from website/app

• 24% people converse/text/socialize over food/drink discussions

Food on the Internet

Statistics courtesy Flowtown, in partnership with Column Five

Competitors rocking Twitter

Marketing Plan: EVF TwitterPratik Mohapatra: @mohapatrapratik

• Twitter handle requirements: @EVFIND

• Change in images/bio

• Change in number of tweets/day

• Change in tone of tweets

(only promotional to informative/humorous)

Twitter Handle

• Age group: 18 - 32 Years

• Demographics: Pune, Bangalore, Mumbai, Delhi, Kolkata,

Hyderabad, Jaipur

• Interests:

• Food Blogging

• Food Sharing

• Food Reviews

• Partying

• Get-together/Team Outing

Target Audience

• is a DUMB customerjumps on offers and discounts

• is a FRIENDLY customerasks friends, other customers for reviews/offers

• is an AVAILABLE customerhas lots of free time, loves to surf food on the web

• is an EVANGELISTis very outgoing; thinks, eats, lives, breathes food

• is a GROUPlikes partying/dining with team/friends

The Customer

• Increase traffic to website

• At least 1 million clicks from Twitter by Dec 2015

• Twitter presence, growth and promotion of brand

• To be among the 3 most active Twitter handles by the end of 2015

• Engage with potential customers

Goals

• Food Humour w/wo photo

• Customer Spotlight w photo

• Retweet

• Event Tweet w photo

• Behind-the-scenes Tweet w photo

• Industry News

• Food Tip w/wo photo

• Promotional Tweet w/wo photo

Content Ideas

• Enhance Blog. Add Twitter “Follow Me” button

• Follow top foodies/food bloggers and engage with them

• Twitter contests at least once a month (Events/National

Days/Weekends etc.)

• Post about Twitter handle on Facebook once a week

Tactics

Monitoring/Measuring

• Buffer: Use for scheduling and sharing the tweets.

• Google Analytics: It shows how many hits have come from the

referral site (Twitter in this case)

• LikeAlyzer: This magic tool will give a list of recommendations with

statistics and insights

• Hootsuite: Monitor different lists, streams and own account

Plan. Test. Review. Modify.

Without great content marketing With great content marketing

Thank You!

Pratik MohapatraConnect with me on Twitter: @mohapatrapratik