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Twitter List-BuildingHow To Use Twitter To Grow Your Email Opt-In List for FREE!

Big Problems With Twitter

1. People either leave Twitter completely,

or…

2. They get distracted and overwhelmed

as their followers increase

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“Currently, more than 60 percent

of U.S. Twitter users fail to return

the following month...”

http://blog.nielsen.com/nielsenwire/online_mobile/twitter-quitters-post-roadblock-to-long-term-growth

Your Mission…

Move your fans off of Twitter

and onto your email opt-in list

as quickly as possible…

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The Plan

STEP 1: Build Your Follower List In Twitter (FREE!!)

STEP 2: Tweet Pre-Tested Content (ZERO WORK!!)

STEP 3: Blend “disguised content” into your tweets

that direct your followers to email opt-in forms

STEP 1: Build Your Follower List

• The “big secret” to building a list of followers is to

FOLLOW FIRST!

• Follow people who are interested in your topic:

METHOD #1: Use http://search.twitter.com

METHOD #2: Follow recent followers of competitors and

colleagues (HINT: All lists in Twitter are open source!)

• Follow at the right times:

• Nights (6pm – 10pm)

• Weekends (esp. Sundays)

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Demonstration:

Finding People Worth Following

STEP 2: Tweet Pre-Tested Content

• Know the best times to tweet

• Tweet in “blocks”

• Borrow content and comedy

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• Tuesdays and Wednesdays are the best

(16% of Twitter users are active on average)

• Sundays are the worst day to tweet (but the best

time to follow)

• IMPORTANT: You never know when your people will

be online, so your best bet is to tweet 7 days a week

Best Days To TweetAccording To: http://www.sysomos.com/insidetwitter/

Best Times To TweetAccording To: http://www.sysomos.com/insidetwitter/

• Afternoons (11am – 3pm EST)

• Evenings (9pm – 11pm EST)

• Mornings aren’t great, but if

you can you should still having

a morning tweet “block”

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Tweeting In “Blocks”

• One tweet has virtually no impact (gets lost in the

timeline)

• Tweet in blocks of 5 – 10 tweets at a time

• Tweet your entire “block” in 5 – 7 minutes

(i.e. one tweet every 30 – 60 seconds)

• Tweet three blocks a day

(Morning, Afternoon and Evening)

Sources of Pre-Tested Content

1. Google Alerts (enter keywords

related to your market)

2. AllTop.com

3. StuffToTweet.com

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Demonstration:

Finding Stuff To Tweet

STEP 3: Blending Disguised

Content Into Your Tweets

METHOD #1: Tweet to content on your blog (which

should have an opt-in offer) – Most Passive

METHOD #2: Tweet to webinar/teleseminar

registrations – Passive (but most effective)

METHOD #3: Tweet to squeeze pages - Aggressive

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Content/Promo Ratio

Your ratio of content to

disguised content should

never exceed 5 : 1

(i.e. 1 – 2 promotions per tweet block)

Example:

Tweeting To Your Own Blog

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Post Content On Your Own Blog

2x 2x –– 3x 3x

OptOpt--In In

Rate Rate

Increase!Increase!

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Create Bottom-Up Pops

http://www.instantslideup.com

Example: Tweeting To a Webinar

or Telseminar Registration

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Example: Tweeting To a Webinar

or Telseminar Registration

Big Ah-Ha: Standard-Looking Webinar Signup Pages

Convert Better Than Custom Signup Pages

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Example:

Tweeting To a Squeeze Page

Example:

Tweeting To a Squeeze Page

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Outsource and Automate

1. Hire an assistant to follow and tweet for you

• Give them:

http://SocialMediaMoneySystem.com

2. Use TweetLater.com to automate your

tweeting (esp. your disguised content)

Hiring a Social Media Assistant

(Our CraigsList Post)

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Demonstration:

Using TweetLater.com