Twitter EssentialsTwitter EssentialsJason Preston / jasonp107Jason Preston / jasonp107

What is Twitter?What is Twitter?

Terms you should knowTerms you should know

TweetTweet

ReTweetReTweet

ViaVia

@reply@reply

Direct Message (DM)Direct Message (DM)

Why is Twitter so Why is Twitter so important?important?

““Facebook is for Facebook is for the people you the people you know, Twitter is know, Twitter is

for the people you for the people you want to know”want to know”

What is success?What is success?

twitalyzer.comtwitalyzer.com

Building an audienceBuilding an audience

Draw attention with RTsDraw attention with RTs

Use ‘via’ for multiplesUse ‘via’ for multiples

Add value with linksAdd value with links

@Socialmedia411@Socialmedia411

Tweet easilyTweet easily

Tools that make tweeting convenientTools that make tweeting convenient

Tweetie/TwhirlTweetie/Twhirl

QuickTime™ and aH.264 decompressor

are needed to see this picture.

TweetDeckTweetDeck

QuickTime™ and aH.264 decompressor

are needed to see this picture.

CoTweetCoTweet

JetBlue on CoTweetJetBlue on CoTweet

Monitor your brandMonitor your brand

Tools to help Tools to help you track your you track your

brand on brand on TwitterTwitter

search.twitter.comsearch.twitter.com

tweetbeep.comtweetbeep.com

backtweets.combacktweets.com

twist.flaptor.comtwist.flaptor.com

Kindle DX SentimentKindle DX Sentiment

This is meThis is me

twitter.com/Jasonp107twitter.com/Jasonp107

jason@parnassusgroup.comjason@parnassusgroup.com

parnassusgroup.comparnassusgroup.com