Twitter and Insurance - you have to be kidding!

By

Rick Morgan

Rick Morgan Consulting

March 19, 2009

Webinar

“Social Media Perspectives For The Insurance Industry”InsuranceCampus.org

3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com

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What is it?

“Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length.” - Wikipedia

Think SMS one-to-many

3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com

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What’s the Point?

• Introduction– Ice-breaker

• Community

• Conversation

• Trusted Relationship

Photo by szlea

3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com

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Why Should I Care?

• Brand– Personal/Professional

• Search/Research– Dynamic

• Service

• Subject Matter Expertise

• Trusted Relationship

Photo by CiaroCarol

3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com

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• Go to Twitter.com– Click on “Join”

• Fill out basic information– User name will be what people – see with an @ symbol in front of it.

• Set up your profile– Use your real name– Use a picture of you– Think of your bio as an introduction not an elevator

pitch.

Taking the Plunge

Photo MacAllenBrothers

3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com

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Plunge Con’t.

• Find people to follow– See if friends are on Twitter (email) - see

who they follow.– Search for topics that interest you.– Use apps like Twellow and Mr. Tweet to

find local people and people with like interests.

3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com

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Join the Conversation

• Treat Twitter like a conversation • Set aside some time each day• Listen, join in, share, engage,contribute

and add value and have some fun.• It is more than just “What are you

doing?” - think about what is important and interesting to you and your followers - what are you thinking?

3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com

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Five Stages

3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com

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Insurance Tweeting

Some of the Insurance folks I follow on Twitter:

@siegelagency, @insurancedude, @nibbyp, @insurancecvg, @ijournal,@lkittell, @Acord_forms,@afeldt,@amercollectins, @CindyCSA, @tassmannn, @insurancehelper, @insusrancenet, @insuranceSite, @Katieherbst, @KittyA, @patalexander, @stevetn, @chriskinsman

3/17/09 2009 Rick Morgan Consultingwww.rickmorganconsulting.com

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Resources• App -TweetDeck• Video - CommonCraft - Twitter in Plain English• Book - Twitter Power: How to Dominate Your

Market One Tweet at a Time

Cell: 720.244.8945

Visit me at: Web Site | LinkedIn | Facebook | Twitter | FriendFeed | BlogInsuranceCampus.org profile