tv africa
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TV Africa February 2010TRANSCRIPT
DISCOP AFRICAEDITION
Buyer Profiles
Seller Spotlight
THE MAGAZINE OF AFRICAN TELEVISION FEBRUARY 2010
2 TV AFRICA
3TV AFRICA
As you read this, the third edition of DISCOP Africa willbe opening its doors to a sold-out attendance of close to400 production, distribution and funding executivesinvolved in the rapid development of sub-Saharan Africa’sfree- and pay-TV industries.
Fast-paced industries indeed, fueled by the joint effectsof the rapid growth of digital television services, theproximity of the FIFA 2010 World Cup in South Africa,300 million mobile users, and the first undersea fiberoptic cable in East Africa, marking the beginning of anera of faster and cheaper broadband connections.
Unrivalled despite the explosion of the Internet andmobile communications, television dominates homeentertainment in all the regions covered by DISCOPmarkets, including sub-Saharan Africa, where the recentexpansion of television services has been on par withother emerging marketplaces.
With close to 35 million TV households and 3 millionpay-TV subscribers, with four main languages—English,French, Portuguese and Swahili—sub-Saharan Africaoffers unique opportunities for suppliers offinished programs, formats and packaged the-matic channels ready to take the time to firstexplore the various degrees of developmentin of each of the 44 sub-Saharan countriesthat we target with DISCOP Africa twice ayear (for the time being).
For over 20 years now, the DISCOP organ-ization has been exploring emerging regionalmarketplaces with one common denomina-tor despite the geographical differences: tan-gible, human connections are crucial driversof business, and establishing these connec-tions takes time.
This is precisely why we felt that holdingone single annual three-day market was notenough to meet the continent’s appetite fortelevion content, especially in a contextwhere 90 percent of the 150 sub-SaharanAfrican public and private broadbasters, pay-TV platform operators and format adaptorswho attended the first editions of DISCOPAfrica—held last year in Dakar andNairobi—had never taken part in any otherinternational content market in the past.
Given all this, I would like to quote Charles Kenny, adevelopment economist who spoke at this past NATPE*,who in an impartial fashion establishes that the world willbe in great need of fresh and popular programming. He
predicts, that “in the not-too-distant future, it is quitepossible that the world will be watching 24 billion hoursof TV a day—an average of close to four hours for eachperson in the world with access to a TV set.”
The television content business has radically changedin the last decade, in ways that are still very difficult tosustain for many of our clients. This is why we believethat in such a context, our mission for the future is tocontinue to deliver opportunities in fast-developingregional marketplaces through the organization of com-pact, geographically focused, sales-centric and time-effective events formated to foster not only overseas butalso intra-regional business.
Intra-regional business is key to the development of thisindustry in the various countries that we cover, and espe-cially so in sub-Saharan Africa. I am proud to say that outof an average of 100 international content suppliers attend-ing our DISCOP Africa markets, a fast-growing percentageof them are offering content ‘made in Africa.’Patrick Jucaud is the General Manager of DISCOP.
Meeting point: Patrick Jucaud (right) with
Multimesh’s CEO, Godfrey Ohuabunwa (left),
and marketing manager,Mpakabori Alalibo.
AFRICAWELCOME TO
By Patrick Jucaud
* Between DISCOP and NATPE (a strategic partnership was estab-lished in 2005 with the U.S.-based National Association of TelevisionProgramming Executives), our combined organizations are now ableto bring together programs vendors and content buyers active in 136countries that deliver two-thirds of the $250 billion in licensing rev-enues generated globally.
A Survey of Buyers
Akinade OlafusiContent Manager
Chris LumbProgramming Director
Bessie TugwanaGeneral Manager
Elana ClosenbergHead of Acquisitions
NIGERIA
GHANA
SOUTH AFRICA
SOUTH AFRICA
Elana ClosenbergHead of Acquisitions
SOUTH AFRICA
Zouhair ZriouiProgram Manager
MOROCCO
6 TV AFRICA
ADDRESS: 24B Isaac John St., Ikeja (GRA), Lagos, Nigeria.
E-MAIL: [email protected]
PROGRAMMING MIX: Entertainment, lifestyle, talks shows, soaps,sitcoms, features, mini-series.
TARGET DEMOGRAPHIC: 15-40.
GENRES NEEDED: Comedy, talk shows, sitcoms, telenovelas.
RECENT ACQUISITIONS: Features and series from Universal Picturesand 20th Century Fox.
TOP ACQUISITIONS: Features and series from Warner Bros.
DISCOP AFRICA WISH LIST: Features (year of production 2006 andlater), series, talk shows, sitcoms, short clips, mini-series.
Akinade OlafusiContent Manager
ADDRESS: Km 7.3 route de Rabat,Aïn Sebaâ 20250 Casablanca, Morocco.
E-MAIL: N/A
PROGRAMMING MIX: General-interest television.
TARGET DEMOGRAPHIC: General public.
GENRES NEEDED: All kinds, butspecifically fiction for voice-over andprogramming for women.
RECENT ACQUISITIONS: India:A LoveStory and the latest season of CSI.
TOP ACQUISITION: Amarte así (Frijolito).
DISCOP AFRICA WISH LIST: N/A
Zouhair Zrioui Program Manager
Globo TV International’s India: A Love Story isone of the channel’s most recent pickups.
THE HEART OF THE STORY
For more information about the Al Jazeera news channels, content and mobile services,visit us at DISCOP 2010, BOOTH 27or contact us directly
Martin Ryan, Head of Distribution Sales [email protected]
Carlotta Gelmetti, Syndication, Licensing and Sales [email protected]
www.aljazeera.net/english
ADDRESS: 4 Biermann Ave., Rosebank 2196, Johannesburg, South Africa.
E-MAIL: [email protected]
PROGRAMMING MIX: Lifestyle and reality shows.
TARGET DEMOGRAPHIC: Predominantly female but there is definitely a male presence (age 35+).
GENRES NEEDED: Top-quality gardening, design, décor, DIY,home improvement and property series.The majority of ourshows are acquired from international distributors, however, thisyear our internal production division is producing five local shows for The Home Channel.
RECENT ACQUISITIONS: Holmes Inspection, World’s Greenest Homes,The Decorating Adventures of Ambrose Price.
TOP ACQUISITIONS: All the Debbie Travis shows have been anamazing success. Debbie has been a presence on the channel sincelaunch and has built up such a following that we actually brought herto South Africa last year to present workshops in Cape Town, Durban
and Johannesburg (all of which were sold out). Mike Holmes has also been a great hit and we lookforward to the South African launch of his newseries Holmes Inspection.
DISCOP AFRICA WISH LIST: N/A
Elana Closenberg Head of Acquisitions
ADDRESS: 4 Biermann Ave., Rosebank 2196,Johannesburg, South Africa.
E-MAIL: [email protected]
PROGRAMMING MIX: A motoring channel, delivering lifestyle and factual programming with a bit of reality in the mix.
TARGET DEMOGRAPHIC: Predominantly male but there is a definite female presence (age 24+).
GENRES NEEDED: Consumer motoring shows.
RECENT ACQUISITIONS: Carbon Black, Automondial.
TOP ACQUISITIONS: N/A
DISCOP AFRICA WISH LIST: N/A
8 TV AFRICA
Cineflix International’s World’s Greenest Homes has been a key import for The Home Channel.
10 TV AFRICA
ADDRESS: Entrance 7,TV Centre, Cnr. Artillery and HenleyRoad, Auckland Park 2092, Johannesburg, South Africa.
E-MAIL: [email protected]
PROGRAMMING MIX: A mixed-menu public broadcaster thatdelivers a full range of genres, including news, current affairs, fac-tual, education, children’s, religion, sport and entertainment.
TARGET DEMOGRAPHIC: We call ourselves “The Channel forthe Nation,” as we broadcast in seven languages and carry thelargest local PBS mandate in South Africa. More specifically, weare targeting LSM (Living Standard Measure) 5–7 with an epi-center set at 35 years of age.
GENRES NEEDED: We are looking for cost-effective entertainmentproperties for Saturday prime as well as quality content from andabout the continent of Africa. Otherwise, our schedules are full untilMarch 2011.We are open to advertiser-funded content.
On the schedule, 85 percent of prime time is local content, and70 percent of prime time must be delivered in languages otherthan English, as per our mandate from the regulator.
RECENT ACQUISITIONS:Local commissions Shoreline andSA’s Got Talent.
TOP ACQUISITIONS:Entertainment formats such asStrictly Come Dancing and Got Talent.
DISCOP AFRICA WISH LIST:N/A
Bessie TugwanaGeneral Manager
SA’s Got Talent is one of thetop shows on SABC 2.
12 TV AFRICA
ADDRESS: 25/8 Abafun Crescent, Labone, PMB 74 Osu,Accra, Ghana.
E-MAIL: [email protected]
PROGRAMMING MIX: Viasat 1 is one of Ghana’s biggest enter-tainment channels, bringing the best football (UCL and FAPL),U.S. and African movies, dramas, entertainment and lifestyle programs.
TARGET DEMOGRAPHIC: Broad target 15-49, primarily 15-34.
GENRES NEEDED: Strong English-speaking African movies,drama and entertainment shows with high production values.Werequire Ghanaian TV premiere programming about subjects thatappeal to Ghanaians (with excellent production values).
The majority ofour programmingcomes from theinternationalmarket, which is
licensed exclusively in Ghana.We are in the processof considering several projects in Ghana and planfor the amount of locally produced programmingto increase substantially in the medium term.
RECENT ACQUISITIONS: Viasat 1 will shortly bebroadcasting the Ghanaian TV premieres of thestrong Nigerian dramas Domino and Tinsel.
TOP ACQUISITIONS: The channel strategy ofhaving a broad mix of U.S. and strong Africancontent has worked very well.We have long run-ning deals with several U.S. studios and Africandistributors that have enabled us to acquire largeamounts of very strong programming.
DISCOP AFRICA WISH LIST: Viasat 1 Ghana willbe represented by the acquisitions manager VickyWatts.We require new English-speaking Africanmovies and series (all genres).We are also interestedin building relationships with other broadcasters inAfrica with a view to sharing our own productionsand starting co-productions.
Chris LumbProgramming Director
Sueño con tu amor, from Venevision International, airs on Viasat 1.
at DISCOP AfricaProgram
Highlights
14 TV AFRICA
Al Jazeera English now reaches some 25 million homes insub-Saharan Africa alone. As the 24-hour English-language news channel has expanded its reach, Al JazeeraNetwork—which operates the channel—has seen anuptick in its program-sales business in Africa. For MartinRyan, head of distribution for the region, DISCOP Africapresents an opportunity “to establish a better understand-ing of the region and promote our content to otherbroadcasters. To enhance our distribution, we assignedA24 to globally promote our Africa-themed program-ming content as well as sell content to Africa on an ad-supported basis.This is an important collaboration in thepromotion and exploitation of our growing portfolio.”Available in Dakar this month are Pirates’ Haven, aboutSomali pirates; Artsworld, which includes episodes onGhana and Liberia; Uncomfortably Numb, Saving Soweto andRoad to Hajj: China.
• Pirates’ Haven• Artsworld• Uncomfortably Numb• Saving Soweto• Road to Hajj: China
Al Jazeera Network
“Partnerships with broadcastersand media outlets are crucial in keeping our African audiencein touch with Al Jazeera’s compelling journalism.”
—Martin Ryan
Road to Hajj: China
www.aljazeera.net/english
Globo TV International has a long history of doing businessin Africa, dating back to the 1970s,“when our telenovelas inPortuguese-speaking countries were the reference inAngola,Mozambique and Cape Verde,” says Raphael CorrêaNetto, the company’s international sales director. Globo’sprominence in those territories has continued, through bothprogram sales and through the TV Globo Internacionalchannel, a premium service that reaches close to 250,000subscribers in Africa.Globo has also expanded its business tothe region’s French-language markets.“We now have closeto 2,000 hours of French-speaking content,” Corrêa Nettonotes.He adds that a deal has been concluded in an English-speaking territory, and one is pending in Arabic-languageterritories. “We are more or less in all the territories inAfrica.Africa for us, for the last ten years, has been double-digit growth every year. It’s one of the main drivers of ourinternational business growth.”
• GloboDOC Carnaval• Treasure of the Earth• Kuarup:The Lost Soul Will Return• Internal Affairs • Brazilian Beats
Globo TV International
“In the last 20 years, from ’88 until now, wehave licensed close to 170 different titles inAfrica, covering over 50 countries.”
—Raphael Corrêa Netto
www.globotvinternational.com
Kuarup: The Lost SoulWill Return
Artsworld
PROGRAM HIGHLIGHTS
15TV AFRICA
Mondo TV has been exhibiting at DISCOP Africa since themarket’s inception,delivering its animated titles to the region’sbroadcasters. The company will be in Dakar with the girl-targeted Angel’s Friends:The Secret World Around You, as well asVirus Attack, aimed at kids 7 to 13 and ready for a fall deliv-ery. Also on the slate are Kim; the dialogue-free Ants; andFarhat, Prince of the Desert, which has 26 episodes ready andanother 26 new for the fall.At DISCOP Africa, the companyaims to expand its business with free-to-air channels region-wide, says Micheline Azoury, Mondo’s international salesexecutive who will be attending the market. “Mondo TVwould love to serve all the channels with no exceptions.”Azoury notes that it’s not just the Mondo catalogue she’s rep-resenting, following African distribution deals with YourFamily Entertainment, Rai Trade and the AustralianChildren’sTelevision Foundation.“We are always looking formore and more acquisitions for this region.”
• Angel’s Friends:The Secret World Around You• Virus Attack• Kim• Ants• Farhat, Prince of the Desert
Mondo TV
“We are expecting toenter more African countries individually,and build more solidlong-term business relationships with terrestrial TV channels.”
—Micheline Azoury
Angel’s Friends: The Secret World Around You
www.mondotv.it
WAGs, Love for the Game is a new romantic comedyfrom the creators of such Argentine hits as The Roldansand The Successful Mr. & Mrs. Pells. Set in the world offootball, the series leads off Telefe International’s portfo-lio of titles for DISCOP Africa. The company is alsokeen to introduce African buyers to a slate of SouthAfrican documentaries covering 80 hours of HD con-tent, ahead of this year’s World Cup.The docs spotlightthe country’s cities, stadiums, people and tourist attrac-tions, as well as its complex history.Telefe Internationalalso offers production services in South Africa since ithas more than 60 people on site to cover the WorldCup, before, during and after the event.
Further titles in Telefe’s DISCOP Africa catalogueinclude the family game show Just in Time, the seriesEverybody Against Juan and the telenovela Legacy ofPassion.
• WAGs, Love for the Game• South African Documentaries• Everybody Against Juan• Just in Time• Legacy of Passion
Telefe Internationalwww.telefeinternational.com.ar
WAGs, Love for the Game
Just in Time
At DISCOP Africa this year, Televisa Internacional islooking to further consolidate its presence in this regionwith its slate of novelas. The company has seen gains itsAfrican business since it began attending the event,according to Ricardo Ehrsam, the company’s generaldirector for Europe, Asia and Africa. This year’s event inSenegal will allow Televisa to build on its business inKenya and Nigeria, two of its biggest African markets,Ehrsam says, as well as expand further into French-speakingterritories. “We want to penetrate [the region] as muchas possible,” he says.
Novelas will be the sales focus in Dakar, despite thebreadth of Televisa’s catalogue, including offerings such asDon’t Mess with an Angel, which Ehrsam says has alreadybeen a “major success in Africa.”Also on the slate are LoveSpell, Wild Heart, Curse by the Sea and In the Name of Love.
• Don’t Mess with an Angel• Love Spell• Wild Heart• Curse by the Sea• In the Name of Love
Televisa Internacionalwww.televisainternacional.tv
• Always on My Mind•Yearning for Your Love• Sweetest Essence• I Will Never Say Good-bye• Millionaire Maid
Venevision International
Venevision International is showcasing an assortment of tele-novelas to African buyers, among them Always on My Mind.The 118-episode series focuses on a woman who has spent20 years waiting to avenge an unforgivable wrong. Yearningfor Your Love, meanwhile, tells the story of best friends whobecome fierce rivals. In Sweetest Essence, with Ana KarinaManco and Miguel de Leon, a betrayal and a family’s finan-cial strife lead to romance.Gledys Ibarra and Carlos Montillastar in Millionaire Maid, in which a woman continues to workas the maid for the Paredes family even though she hasbecome wealthy overnight. Other novela titles available fromthe company include I Will Never Say Good-bye, starringPaola Toyo, José Luis Caballero and Harry Geithner; Rebecaand The Revenge.Venevision International is also highlightingits Platinum Documentary Series, consisting of 11 45-minutespecials. They include China Through the Yangtze River andGuests of War.
www.venevisioninternational.com
Millionaire Maid
Ricardo Seguin GuisePublisher
Anna CarugatiGroup Editorial Director
Mansha DaswaniExecutive Editor
Kristin BrzoznowskiManaging Editor
Lauren M. UdaProduction and Design Director
Simon WeaverOnline Director
Tatiana RozzaSales and Marketing
Director
Kelly QuirozSales and Marketing
Manager
Rae MatthewBusiness Affairs Manager
Cesar SueroSales and Marketing
Coordinator
Ricardo Seguin GuisePresident
Anna CarugatiExecutive VP and
Group Editorial Director
Mansha DaswaniVP of StrategicDevelopment
TV Africa© 2010 WSN INC.
1123 Broadway, #1207New York, NY 10010
Phone: (212) 924-7620
Fax: (212) 924-6940
In the Name of Love
16 TV AFRICA
Sweetest Essence
“We have always hadclients in Africa. Since[DISCOP in] Nairobi, ourposition has been [topursue this region] muchmore aggressively.”
—Ricardo Ehrsam
For more information, please contact Ricardo Guise ([email protected])
AT MIPTV
middle east& africa
Space Reservations . . March 12Ad Materials . . . . . . . . March 18
TV Middle East & Africa is devoted to the rapidly developing media markets in these emerging territories.
The MIPTV issue will containa special report on how distributors are increasingtheir program sales to theMiddle East and Africa.