turnberry cc linkedin event - 8.25.10

of 12/12
THE SHIFT Customer Engagement and Marketing in the Age of Me Media

Post on 12-May-2015

701 views

Category:

Technology

2 download

Embed Size (px)

DESCRIPTION

Learn about this Shift in the way consumers are communicating with brands - before you get lost in the social media platforms. It's about helping people solve problems...with no strings attached - not targeting people with information. Enjoy!

TRANSCRIPT

  • 1.THE SHIFT Customer Engagement and Marketingin the Age of Me Media

2. THE SHIFT 3. The Push 4. The Shift 5. The New Rules of Engagement 6. Today Its About Me Media

  • Inbound vs. Outbound
  • Trust vs. Doubt
  • Permission vs. Interruption
  • On Their TermsNot Yours

7. 8.

  • Find A Problem Worth Solving
  • Solve Problems Unsolicited
  • Connect A Tribe
  • Lead A Movement
  • Listen, Learn & Change

5 Gears To Gaining True Customer Engagement 9.

  • Leverage your network for important biz decisions
  • Bridge between valuable face-to-face biz conversations
  • Helpdont sell!

10. Too many organizations care about numbers, not fans true leaders have figured out that the real win is in turning a casual fan into a true one.Seth Godin 11. Brand Journalism is the creation of Web contentvideos, blog posts, photos, charts, graphs, essays, ebooks, white papersthat deliver value to your marketplace and serve to position your organization as one worthy of doing business with. David Meerman Scott 12. Are You Ready? Matt Batt [email_address] www.pipelinemediarelations.com