tsx - measure your website using google analytics
DESCRIPTION
Slides for the "Measure your Website using Google Analytics" TSX webinar from January 20, 2016TRANSCRIPT
![Page 1: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/1.jpg)
Wednesday, January 20, 2016.
TSX Webinar:
Measuring your
Website using Google
Analytics
![Page 2: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/2.jpg)
Measuring your Website using Google Analytics (GA):
Section 1: Setting up your GA account
Section 2: Creating reports to measure your website performance
Section 3: Customizing your account
Section 4: Analyzing & leveraging data to enhance user experience
Q&A – Ask your questions throughout!
Today’s Agenda
![Page 3: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/3.jpg)
TSX Webinar Presenters
Grant Patten Communications Specialist
CSIO
Sarina Visram Manager, Member Relations &
Communications
CSIO
![Page 4: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/4.jpg)
Member Survey – April 2015
How do you measure your brokerage’s online traffic?
Approx. 50% of brokerages
do not measure their
website’s online traffic.
![Page 5: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/5.jpg)
Website Measuring Tools
Several free web analytics tools available:
Google Analytics (GA)
Bing Webmaster Tools
Clicky
All these tools will help you to:
Measure your Success
Monitor your Website’s Progress
Identify Areas for Improvement
![Page 6: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/6.jpg)
“Taking 15-20 minutes a day to
review your Analytics statistics
will help you make better business
decisions, inform smart marketing
choices and tell you what is
working and what is possibly
preventing business success
online and off.”
– Canadian Insurance
Top Broker
![Page 7: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/7.jpg)
Why measure website performance?
Understand your customers better
Provide a quantitative benchmark where goals can be clearly set
Improve your web presence over time, potentially leading to
increased sales
![Page 8: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/8.jpg)
Section 1: Setting up your Google Analytics
Account
Visit: www.google.ca/analytics OR Google “Google Analytics”
Once account
has been created,
SIGN IN
![Page 9: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/9.jpg)
Section 1: Setting up your Google Analytics
Account
Once signed in, go to “Add Google
Account” and enter your company
website URL
![Page 10: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/10.jpg)
In Summary
Identify the GA reports that are most relevant to your business and
analyze them regularly to generate ideas for website improvement
![Page 11: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/11.jpg)
In Summary
Make the necessary account customizations to improve data and
get the most accurate data, e.g., internal IP exclusion, country
segmentation
![Page 12: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/12.jpg)
In Summary
Consider whether an AdWords campaign makes sense for your
brokerage and, if so, measure it through GA
![Page 13: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/13.jpg)
In Summary
Consider setting up goals and tracking their conversions
![Page 14: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/14.jpg)
In Summary
Measure the changes in your traffic over time
![Page 15: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/15.jpg)
Learn More: Get Found Online Faster with SEO
Check out the CSIO SEO white paper & how-to video series…
Visit: CSIO.com/search-engine-optimization
![Page 16: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/16.jpg)
Learn More: Create a CSIO Member Account
Broker Corner
Advisory Hub
SEO white paper & videos
Twitter: @CSIO
Email: [email protected]
Free Member Resources:
![Page 17: TSX - Measure your Website using Google Analytics](https://reader030.vdocuments.mx/reader030/viewer/2022020404/579073f41a28ab6874adb219/html5/thumbnails/17.jpg)
Thank you for attending our Talk, Share, eXchange!
A link to the recorded webinar will be emailed to all
participants shortly.
Stay tuned for the next TSX! Visit CSIO.com