measure social media impact using analytics
DESCRIPTION
It is not enough to just be on social media, but it is equally important to analyze what you are doing. Using analytics can help a social media user be more effective with posts.TRANSCRIPT
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Measure
More than a number
your social media impact
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So you are on social media.
Now what?1. Set goals and objectives2. Use tools to gather data3. Use what you learn to increase impact
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Goals• Social media impact is more than number of followers.
• Should align with your publication goals.
Define
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Example Goals• Build relationships with readers• Expand readership to new audiences• Have more conversations with readers• Drive traffic to your website
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Tools• Look at built in insight tools• Find third party tools to help• Pay attention to tags in posts• Use custom short links
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LearnWhat can you
• Who is visiting your site• When they are looking posts• What time they are looking• What social media platform they are using
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Facebook Insights
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Facebook Insights
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Tweriod
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TweetReach
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TweetReach
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Statigram
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Statigram
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Short Links
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More resources• Klout• Google Analytics• Tweepi• Hootsuite
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Impact
Use data to increase
What did you learn about your audience?What times were links most likely clicked on?What types of posts generated the most clicks?What platform is more widely used?How did expectations compare to reality?
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Follow ThroughDesignate someone to gather information on social media impact.Create monthly reports.Break down the information – What does it say about your audience?Compare to expectations.What opportunities can you build off of?Adjust objectives.
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• Set Goals• Measure using tools• Learn from the data• Repeat
Takeaways