triblio presents: seven content hub case studies
DESCRIPTION
Content Hub is the idea of centralizing all of your content into a one-stop shop for visitors. A hub can be implemented into marketing campaigns that combine lead generation with lead nurturing and gain optimal value from your investment in content development. These Content Hub case studies are proof that a content hub can drive traffic, increase leads, increase brand awareness, increase engagement and lots more. Read this blog post for more information about content hubs: http://www.triblio.com/blog/benefits-of-content-hubs/TRANSCRIPT
7 Content Hub Case Studies
What’s a Content Hub?
A Content Hub is the idea of centralizing content into a one-stop shop
for web site visitors. A Content Hub can host branded content, curated
content, social media content, user generated content, videos,
documents and even lead forms. A Content Hub allows a brand to tie
together disparate content into a more cohesive presentation with more
context, control and analytics. A Content Hub is often implemented into
marketing campaigns that combines lead generation with lead nurturing
to gain optimal value from branded content.
Monetate Case Study
Monetate replaced their traditional landing pages with Content Hubs and increased lead conversions by 250%
Monetate is an email platform that delivers better customer experiences through testing,
email optimization and in-the-moment personalization.
Source
The Hardin Memorial Health Content Hub received 275K unique visitors in the first 6 months and 52% visited the site 2+ times
In anticipation of the need for consumers to understand
the impact and timing of the Affordable Care Act, Hardin Memorial Health launched a
content hub thatestablished them as a primary
source of healthcare reform information.
Hardin Memorial Health Case Study
Source
Insight Case Study
Insight increased page views by 473%
Insight is an IT company that offers a variety of technical resources and
services
Source
BCBG Case Study
BCBGMAXAZRIA is the premier lifestyle collection celebrating 25 years of
dressing dynamic women.
BCBG website saw a 40% increase in traffic to their social hub & spent 53% more time on the website
than average.
Source
EssenceFest Case Study
The Essence Music Festival in New
Orleans has been celebrating African-American culture, music, education, and empowerment
since the first festival in 1995.
A User Generated Social Hub aggregated nearly 80,000 social posts, a 26% increase from the
previous year.Source
Pepsi Pulse Case Study
Pepsi launched a content hub
experience on their home page pepsi.com
The hub features branded, localized &
crowd sourced content.
The Pepsi Pulse Content Hub drew 87% more unique visitors than the month before with a 2700%
increase in social referrals.Source
BCBS Alabama Case Study
Blue Cross and Blue Shield of Alabama
offers health insurance, including medical,
dental and prescription drug coverage to
individuals, families and employees.
Since launching the Blue Cross Blue Shield Alabama Content Hub monthly page views have increased by 287% and unique visitors have increased by 1776%.
Source
