siliconindia | | September 20148 siliconindia | | September 20149

Digital Marketing

Machintel Corporation,Mark Choudhari

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e-Governance

ABM Knowledgeware,Prakash B Rane

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Interactive Learning Services

Harbinger Interactive Learning,Jayant Kulkarni

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Supply Chain

Bristlecone,Irfan A. Khan

64

Leadership Development

Dale Carnegie Training India,Pallavi Jha

66

Open Source

OSSCube,Lavanya Rastogi

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Virtual Meeting Service Provider

Blue Jeans Network,Krish Ramakrishnan

72

BSS Solutions

Elitecore Technologies,Nikhil Jain

74

Telecom Analytics

Flytxt,

Dr. Vinod Vasudevan

76

Data Warehousing

Finesse,Sudheer Kumr Raju

78

Software Testing

Indium Software,Balaji V Thesma

80

Workforce Management SolutionsKronos India,James Thomas

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Marketing Automation

Lead Management

Vendors ConsultantPosition2,Rajiv Parikh

CandorWorks,Manish Kothari

Power2SME,R Narayan

Enterprise Mobility Services

Blisslogix Technology Solutions,Jegan Selvaraj

Engineering Services

Shivamtech,Sunil Nandedkar

Cyber Security

IP & Business Valuation

Direct Marketing

IT Outsourcing

Healthcare Solutions Microsoft Dynamic ERP Consultant

Connectivity Technology

Pristine InfoSolutions,Rizwan Shaikh

Aranca,Hemendra Aran

Yellow Umbrella,Yogesh Aggarwal

OM SOFTWARE,Raj Kamal

ICT Health,Gautam Dey

Winspire Solutions,Jitendra Kulkarni

Silicon Image,Camillo Martino

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Infrastructure ManagementInsight Business Machines,Neel Shah

CONTENTS

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Ms. Sangeeta Gupta, VP, Research, NASSCOM

Sid Kumar, VP & Group Head, Customer Lifecycle Solutions, CA Technologies

M N Vidyashankar, President, IESA Indranil Mukherjee, VP & Global Practice Lead- Systems Integration, SapientNitro

Indiver Rastogi, COO & Head - Corporate Travel, Thomas Cook India

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Web Development

Sai Webtel Technologies,Deepak Sahni

Supply Chain Management

Future Supply Chains,Anshuman Singh

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e-Auction

Foreclosureindia.com,Yerneni Bhargav

Testing Automation

Parallel Minds,Parag Bihade

Internet

Iksula,Samarjeet Singh

Legal, News & Business Software Solutions

LexisNexis,Mohan Ramaswamy

e-Communication

Franciscan Solutions,Ranu Francis

Business & Social Networks

TrepUp,John Verbic

Mobile Apps

Kuliza,Kaushal Sarda

Staffing & Recruiting

Wenger & Watson,Harish Kumar

eLearning

Upside Learning,Amit Garg

ERP Software & Solutions

Testing & Measurement

Commercial Project (Real Estate)Focus Softnet,Mir Ahmed Ali Khan

Sapcon,Ashwin R. Palshikar

Brigade Group,Vishal Mirchandani

Manpower Augmentation Services

Evolve Technologies,Amitoj Sethi

Client Engagement

Innominds,Divakar Tantravahi

Residential Project (Real Estate)

Villas (Real Estate)Office Air Conditioner

Elevator & Lift

Security Services

Godrej Properties,Pirojsha Godrej

Vakil Housing,Mohsin Ali Vakil

AIRCOMFORT ENGINEERS,S. Balaji Mani Maran

Almas Lifts,Mohammedali A. Mukadam

G4S,Ashok Bajpai

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CONTENTS

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Subrato Bandhu, MD, AppDynamics, India

Vinod Bidarkoppa, Director (Group IT) & CIO, Tesco HSC, Member of the Board (Tesco HSC), Bangalore

Mrinal Chaterjee, Corporate VP-Technology, Shopclues.com

Rajiv Sodhi, VP & MD, GoDaddy India

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Bask Iyer, SVP & CIO, Juniper Networks

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Video Solutions

Karsha Thoughts Technologies,Shankar Vigranand

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Product Lifecycle Management

Arena Solutions,Craig Livingston

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HtS

Host of Spot Solutions Addressing each type of VulnerabilitiesUmesh Manathkar, CIO, Cree, Inc.

CIOs must Ensure Systems are Dynamic, Accessible and ContinuousZeeshan Sheikh, CIO, Entergy Corp.

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Growth, scale, venture fund-ing and partnerships? If you’re a small and medi-um-sized business (SME),

you can’t possibly be thinking about these things, because they seem to be the prerogative of disruptive start-ups and audacious young entrepreneurs. But soon this might change. Launched in beta in May 2014, TrepUp wants to ensure a more level playing field for SMEs across the world. Founder John Verbic is a U.S. expat who moved to Mumbai, India after 15-years on Wall Street. In India, where SMEs are the backbone of the economic structure, he started TrepUp when he saw that SMEs get shortchanged on resources. Why does this happen, especially since SMEs worldwide account for over 90 percent of businesses and 50 percent of employment? Ask John and he says, “It’s purely about access.

Business & Social Networks

By Susila Govindaraj

John Verbic , Founder & CEO: John moved to India in 2007 from New York to leverage the booming internet opportunity. He has over 15 years of investment experience in the U.S. Prior to founding TrepUp, John was Director of Rosemil Finance Pvt. Ltd. in India.

Offices: Mumbai and Delhi, India; Zug, Switzerland

Management

While big business has the tools and the money, the smaller companies function within market conventions. They need to have access to each other and to the resources that can help them scale. TrepUp is building a solution to this problem”. By rev-olutionizing business interactions, TrepUp aims to bridge the massive resource gap between large enter-prises and high-impact SMEs. The free-to-use site combines network-ing software, with business intelli-gence capabilities to tap into mar-ket wisdom, business opportunities, and potential customers.

TrepUp’s striking unusualness is that it is a business networking platform out of India with a current reach of more than 50 countries. Could this impact TrepUp’s brand perception? Only if it does not meet international best practices in de-sign, service, and data security. It’s more likely that by taking this unu-sual path from India to the world, TrepUp is going to mark its place

in business history. India, for gen-erations, has been a hotbed of SMEs that are poised to become global game-changers, given India’s grow-ing significance in world econom-ics. By serving India’s SME diver-sity, TrepUp may be playing a role in building an indomitable business force that promotes glocalization and thus environmental sustainabil-ity and social equality.

Unlike other business networking platforms, TrepUp’s focus is not on building connections. The team at TrepUp believes that connections are limiting; in business networking what’s needed most is openness and access. That may be true if viewed from a real-world perspective. “On TrepUp, you can find business contacts across the world, whenever you look for them. Just present yourself well; make your business page credible and give extensive coverage on your products, services, and business accomplishments. Then simply

TrepUp’s genesis is one of the basic challenges for SMEs: how to grow and scale in a global market. TrepUp is a combination of a series of marketing and communication products that tackle this problem. It is not a platform or a website, but a channel that mobilizes resources. TrepUp’s intent is to enable the huge band of SMEs worldwide to find the right partners, collaborate on projects, pitch for funding, spread information, get visibility, and market what they have on offer. TrepUp's goal is to drive opportunities that in-turn drive progress.

CEO Speak

reach out and grow,” says John. “Sure, TrepUp’s visual interface is neat and good-looking enough to generate interest, and we agree that ultimately even the greatest products need more than a product description to sell: striking visuals and ample room to show your products are part of the packaging,” he adds. But TrepUp’s plans are not restricted to visibility and interest. They want to help bring in the numbers that count. “We want to convert likes into buys. If you’re an SME you can’t possibly care about garnering 5000 likes but not one buyer. Besides

building a good product, a business needs smart and targeted marketing to ensure a profit. SMEs simply lack ways to market their products,” says John, “Even if your business doesn’t directly sell to customers, it needs a buy-in from stakeholders. How do you get to this point?”

Networking and marketing according to TrepUp don’t have to be big budget initiatives; they can be managed effectively with smart data integration, and the right communication tools. TrepUp’s network is being underlaid with business intelligence capabilities,

which will allow businesses to use TrepUp for their direct and database marketing initiatives. Filter-enabled timelines and searchable contact directories are just the beginning, and they seem to be working well not just for TrepUp that already has 339,000 registered businesses and counting, but for some SMEs as well. Wizikey, a Gurgaon, NCR, India-based, do-it-yourself public relations provider got the visibility that led to more business. By actively posting on TrepUp, they managed to get an inquiry from a potential customer in the U.S. without spending a rupee on advertising and social media. SweetLilly Maternity, Australia; Prisma Production, Indonesia; and Miracle World, U.S., are some of the other businesses that are working their way into TrepUp’s business ecosystem.

What should we expect in the future from this fast-growing startup? All that TrepUp is willing to say right now is that the future is about mobility, not just through a mobile app, but with feature interventions that take the site to people’s inboxes and mobilize SMEs worldwide to get out of their silo, so that they can equalize the playing field, and drive opportunities that in-turn drive progress. Angel funded, with $1 million in its coffers, and a team of 14 people, TrepUp is geared to help SMEs to reinvent markets and experiences and wishes them luck.

(L to R): Kushal Kalambi, Pankaj Haldankar, Shantanu Gaonkar, Rahul Dhingra & John Verbic