sme one plan by : call plan, sme segment, voice services, retail product. big on value, low on cost
TRANSCRIPT
SME SME ONEONE PLAN PLANBy : Call Plan, SME Segment, Voice Services, Retail Product.
Big on value, low on cost
Objective and target market
• To formulate an offensive strategy to mitigate decline in voice and attract new broadband subscription though dual offering and ATL
• Existing and new Business Broadband subscribers
• Segment : S10, S20, S30, S40 and A10
Objective
Target market
Target Customer and Package Offering
Existing broadband customers New broadband
Customer with 1 DEL line
Voice RM 68 Voice RM 68
Customer with > 1 DEL lines
1st line with broadband
Subsequent line without broadband
1st line with broadband
Subsequent line without broadband
Voice RM 68 Voice RM 78 Voice RM 68
Voice RM 78
Let’s get to know SME ONE PLAN
• Qualifier • Existing & new Broadband subscribers
• Segment • S10,S20,S30,S40. A10
• Eligible services • DEL, KTS, CTX, PAX, PABX
• Application and Registration • TM Point, TMCC, Silver Partner, TM Sales – via SME One Portal
• Call Plan compatibility • Only with IDD Destina
• Subscription Period • 24 Months
• Penalty • RM 200
• Preferred Numbers • 4 sen from TM fixed line to TM fixed line• 12 sen from TM fixed line to other fixed lines & mobile lines• Modification – RM 1
• Dect phone • Panasonic model KX-TG7200ML (Collect from any TM Point (while stock last until promo ends)
RM 68
Qualifier : Customer subscribing to any Biz BB package
Enjoys special voice offer at
Features:
• FREE Rental
• FREE Dect Phone
• FREE InfoBlast 100 SMS (per number)
• Local call at 4 sen
• Preferred numbers for 5 numbers :- Fixed to TM Fixed – 4 sen/min- Fixed to Fixed OLNOs – 12 sen/min- Fixed to Mobile – 12 sen/min
• Fixed to TM Fixed at 8 sen/min
• Fixed to OLNOs fixed at normal rates
• Fixed to Mobile STD at 20 sen/min
Features:
• FREE Rental
• FREE Dect Phone
• FREE InfoBlast 100 SMS (per number)
• Local call at 4 sen
• Preferred numbers for 5 numbers :- Fixed to TM Fixed – 4 sen/min- Fixed to Fixed OLNOs – 12 sen/min- Fixed to Mobile – 12 sen/min
• Fixed to TM Fixed at 8 sen/min
• Fixed to OLNOs fixed at normal rates
• Fixed to Mobile STD at 20 sen/min
What are the offerings?
Usage ofLocal Call,
Fixed & Mobile STD minutes free up to RM
68
Usage ofLocal Call,
Fixed & Mobile STD minutes free up to RM
68
RM 78
Subsequent Line
Enjoys special voice offer at
What are the offerings?
Usage ofLocal Call,
Fixed & Mobile STD minutes free up to RM 78
Usage ofLocal Call,
Fixed & Mobile STD minutes free up to RM 78
Features:
• FREE Rental
• FREE Dect Phone
• FREE InfoBlast 100 SMS (per number)
• Local call at 4 sen
• Preferred numbers for 5 numbers :- Fixed to TM Fixed – 4 sen/min- Fixed to Fixed OLNOs – 12 sen/min- Fixed to Mobile – 12 sen/min
• Fixed to TM Fixed at 8 sen/min
• Fixed to OLNOs fixed at normal rates
• Fixed to Mobile STD at 20 sen/min
Features:
• FREE Rental
• FREE Dect Phone
• FREE InfoBlast 100 SMS (per number)
• Local call at 4 sen
• Preferred numbers for 5 numbers :- Fixed to TM Fixed – 4 sen/min- Fixed to Fixed OLNOs – 12 sen/min- Fixed to Mobile – 12 sen/min
• Fixed to TM Fixed at 8 sen/min
• Fixed to OLNOs fixed at normal rates
• Fixed to Mobile STD at 20 sen/min
• Save more on call to favorite numbers
• Enjoy more minutes with cheaper rate
• Fixed line mobility and voice conference with dect phone
• Send bulk sms to their business customers or business contacts at one time.
Value to Customers
1. TV
2. Press
3. Business magazine
4. Online banners
5. Outdoor
ATL
1. Leaflets
2. Sales bunting
3. Email blast
4. InfoBlast
5. Table top
Big Bang Launching
Communication Plan: A & P – Media Touch Points
BTL
Direct Sales
Communication Plan: Channel
Indirect Sales
1. AE’s
2. TMCC (In bound & Out Bound)
3. TM Point Open Counter
4. Seminar BIZ Net,
5. SME Corners
1. Proxy Placement@ Online Prominent Forum
2. Current Silver Partners
3. Associations
Bunting
`
Bunting
`
Communication Plan
Table TopTable Top
Brochure
Communication Plan
Target Launch
10th July 2009
Thank You