trends of outdoor advertising in 2021
DESCRIPTION
Outdoor advertising is among the oldest forms of advertising. However, recent changes in technology and increase in customer awareness require a reevaluation of the advertising strategies.TRANSCRIPT
Trends of Outdoor Advertisingin 2021
Outdoor Advertising
❏ Outdoor advertising is among the oldest forms of advertising.
❏ However, recent changes in the technology and increase in customer
awareness require a reevaluation of the advertising strategies.
❏ Smart advertisers can use the trend to increase their return on investment by
implementing new ideas.
❏ Here is a look at the trends and ideas of Outdoor advertising agencies in
Dubai that will revolutionize outdoor advertising in 2021.
Introduction of more Advanced Technology
❏ Utilizing online platforms together with outdoor advertising can amplify results.
❏ Consumers are now more accustomed to viewing 4k quality advertisements.
❏ Digital advertising is much easier to use and cost-effective in comparison to other
mediums.
❏ Imagine changing the ad you display on a billboard depending on the change in
weather, time, or even the news.
❏ Running multiple ads on one digital screen with the touch of a button cuts
unnecessary expenses astronomically.
Static Billboards – Still powerful & Still prominent
❏ Static billboards have been a long-standing approach to advertising.
❏ This is the only form of media that offers businesses constant, 24/7 exposure.
❏ Very effective at spreading brand awareness to large audiences
❏ Good Static Billboard Checklist:
❏ High Traffic Areas
❏ High & Fast Movements
❏ High Media Clutter
Brand Storytelling
❏ Brand storytelling is a marketing tactic heavily utilised by B2C brands
❏ There are a few pointers that B2B brands can learn from their implementations:
❏ Establish a human connection
❏ Motivate action
❏ Employ a powerful narrative
❏ B2B brands work best with a creative storytelling element, as it isn’t enough to solely
rely on straightforward product messaging.
Hyperlocal Advertising
❏ Hyperlocal advertising has become increasingly popular in the past couple of years.
❏ hyperlocal advertising is more prevalent than ever.
❏ Hyperlocal OOH can reach a niche audience at a high frequency with only a few ad
placements.
❏ Hyperlocal advertising targets consumers right before the point of purchase.
High creativity
❏ The key to standing out from the other competing brands is to employ the highest
possible creativity in advertising.
❏ Instagrammable ads or billboards are things that exist in this digital age.
❏ All ads have to do to be Instagrammable is to be creative, impressive, and
aesthetically pleasing.
Programmatic ads
❏ The biggest trend of 2021 is the integration of programmatic advertising in order to
automate purchases.
❏ Not only can programmatic advertising be conducted in real-time, it can also be
used to sell and buy various types of media – such as OOH advertising displays.
❏ Through the introduction of blockchain, 5G networks, and voice-activated
advertising, programmatic advertising has transformed into an easy and innovative
way to interact with consumers.
Multi Channel Integration
❏ Outdoor advertisement will also integrate with social media and television.
❏ The multi-channel integration is instrumental.
❏ Ensuring that the message delivered across all mediums is coherent and
consistent with the brand’s image.
❏ The brand’s TV adverts will fall in line with their DOOH efforts leading to a
clear communication platform of brands with their audiences.
Mobile Integration
❏ Helps to enhance the user experience.
❏ Helps the potential customers to interact with advertisements and share valuable
data in real time with brand.
❏ Outdoor advertising agencies in Dubai Provide more customized user experience.
CONCLUSION
❏ Outdoor marketing is all about enhancing the user experience.
❏ OOH advertising will drive physical and digital conversations.
❏ Outdoor advertising agencies in Dubai has come a long way, offering audience-based
targeting, place-based targeting and multi-channel retargeting.