out of home advertising - smart outdoor advertising
DESCRIPTION
Toronto’s best Out-Of Home Advertising by Smart Outdoor Advertising, offering new technologies in a more creative manner to build brand supremacy for your product. To get our services call us at (855) 899-6051.TRANSCRIPT
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SMART OUTDOOR SMART OUTDOOR ADVERTISINGADVERTISING
TRANSFORMING VIEWERS INTO CUSTOMERS
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How Many Ads to You See How Many Ads to You See Each Week?Each Week?
The average The average person is person is exposed to exposed to approximately approximately 2000 ads each 2000 ads each week. Do you week. Do you see that many see that many or more?or more?
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We are Always on, 24/7: We are Always on, 24/7: there’s just no getting there’s just no getting away from itaway from it
•Our Outdoor LED advertising truck moving across the city
• In total campaign runtime, it dwarfs all other media
•You’d have to work very hard to avoid it
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The Newest, Hottest & Incredible Form of Outdoor Advertising
Outdoor is the most visual mediumOutdoor is the most visual medium
It delivers a large scale brand It delivers a large scale brand message at close quartersmessage at close quarters
Outdoor has the ability to anchor a Outdoor has the ability to anchor a visual brand image in the mindvisual brand image in the mind
In a competitive sector, visual In a competitive sector, visual image recognition and logo recall are image recognition and logo recall are essentialessential
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TV is only 5% more TV is only 5% more efficient than Outdoor efficient than Outdoor advertisingadvertising
£0.10 £0.14£0.30 £0.37 £0.38
£1.25 £1.31
£0.00
£0.20
£0.40
£0.60
£0.80
£1.00
£1.20
£1.40
Cinema Radio Online DM Print Outdoor TV
Reve
nue
ROI
Outdoor Advertising is becoming more efficient, whereas others are becoming less efficient.
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If production costs are included, If production costs are included, Outdoor becomes the most efficient Outdoor becomes the most efficient mediummedium
£0.09 £0.12£0.26
£0.34 £0.35
£1.15 £1.12
£0.00
£0.20
£0.40
£0.60
£0.80
£1.00
£1.20
£1.40
Cinema Radio Online DM Print Outdoor TV
Reve
nue
ROI
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We do Promotional We do Promotional AdvertisingAdvertisingPromotional advertising is Promotional advertising is advertising that is designed to advertising that is designed to increase sales byincrease sales by
• creating an interest in productscreating an interest in products• introducing new products and introducing new products and
businessesbusinesses• explaining a productexplaining a product• supporting personal selling effortssupporting personal selling efforts• creating new marketscreating new markets
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We Intercept not interruptWe Intercept not interrupt The Outdoor message catches you The Outdoor message catches you
when you are ready to receive itwhen you are ready to receive it
Relevant placement means no need Relevant placement means no need for avoiding tactics. Ad avoidance is for avoiding tactics. Ad avoidance is no big issue in Outdoorno big issue in Outdoor
We tend to notice ads that are aimed We tend to notice ads that are aimed at us and filter out the restat us and filter out the rest
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Promote Your Brand Right Promote Your Brand Right where your customers arewhere your customers are More mobile people spend more More mobile people spend more
freely: Outdoor overdelivers themfreely: Outdoor overdelivers them Most people on the street are Most people on the street are
buying somethingbuying something Time spent doing activities out of Time spent doing activities out of
home has doubledhome has doubled More cars on Toronto roads means More cars on Toronto roads means
more miles driven, more posters more miles driven, more posters seenseen
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Reasons for using Reasons for using Outdoor AdvertisingOutdoor Advertising
• Successful: used by 95 of the top Successful: used by 95 of the top 100 advertisers100 advertisers
• Unavoidable: can’t be switched off, Unavoidable: can’t be switched off, avoided or zappedavoided or zapped
• Diverse: huge choice of formats Diverse: huge choice of formats and environmentsand environments
• Improving: continued investment Improving: continued investment in quality, digital, illuminationin quality, digital, illumination
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Advantages of Outdoor Advantages of Outdoor AdvertisingAdvertisingHighly visibleHighly visibleRelatively inexpensiveRelatively inexpensivePermits easy repetition of Permits easy repetition of
messagemessageCan be geographically Can be geographically
tailored for target markettailored for target market
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Is there anything else we Is there anything else we are missing?are missing?
Our largest mobile Our largest mobile billboard with HD LED billboard with HD LED Screen that has a Screen that has a perfect day & night perfect day & night visibility in all-weather visibility in all-weather attracts more attention attracts more attention with high quality with high quality pictures, videos, pictures, videos, slideshows, graphic slideshows, graphic animations and more.animations and more.
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MOBILE & TARGETED UNIQUE & EFFECTIVE PAY LESS = GET MORE
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Are you ready to get noticed? Contact us at
http://www.smartoutdooradvertising.com/
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