trends in shopper marketing - a myshopi perspective for uba belgium
DESCRIPTION
Trends in shopper marketing - a myShopi perspective for UBA Belgium BD-myShopi provides their view on the new trends in digital shopper marketing. Presentation by Philippe Van Ophem and Toon Coppens on invitation of UBA Belgium (Belgian Advertisers). June 2014, Antwerp, Belgium.TRANSCRIPT
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UBA sessionTrends in shopper
marketing
June 2014
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Digital Entrepreneurshi
p
NFC & Internet of things
Digital TVMobile Wallet
Mobile Marketing
Philippe Van Ophem Toon Coppens
Mobile CRM
Shopper activation
eCommercewebsites
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Mobile marketing in Egypt
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Mobile NFC payment in Turkey
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Agile & consumer centric design
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Quest for mass reach
BD Group
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BD GroupInternational marketing & logistics distribution holding
• 135m Euro Revenu (2013)• 600+ employees• Active in Europe (focus on BE & ITA)• Private equity owned
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#1 promo & shopping platform in BE
Omni-Channel Activation Platform
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myShopi in Europe+3.5 million app downloads WW
454.000
197.395
1.449.927
93.021
126.754
187.249
417.071
4000 APP DOWNLOADS
PER DAY
* status: May 2014
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Trends in shopper marketing
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Purchase
Loyalty
CareAdvocacy
Re-activati
on
Awareness
Activation
Re-activation!
Approach 1: B2C Consumer Decision Lifecycle
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Approach 2: Consumer viewpoint
2. Saving
3. Facilitation
1. Inspiration
Consumer expectations
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1, INSPIRATION
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RTL Connect
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Clearchannel Connect
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Spotta – Reclamefolder.nl
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2, SAVING
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@myShopi: cashbacks, coupons
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Klikkapromo
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Fidmarques
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Wink – doorhanger with online discount codes
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3, FACILITATION
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@myShopi: shopping list, shop info, loyalty cards
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Starbucks mobile payment app: 14% of transactions
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Makro mPoints app
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Retailer app retention and frequency
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AmazonCart - Twitter
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Voradius
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Conclusion
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Conclusion
Saving
FacilitationInspiration
REACH+
Philippe Van [email protected]+32496161270
Toon [email protected] @me_toon
Agile & consumer centric