Download - Trends in shopper marketing - a myShopi perspective for UBA Belgium

www.myShopi.bewww.myShopi.be

UBA sessionTrends in shopper

marketing

June 2014


Digital Entrepreneurshi

p

NFC & Internet of things

Digital TVMobile Wallet

Mobile Marketing

Philippe Van Ophem Toon Coppens

Mobile CRM

Shopper activation

eCommercewebsites


Mobile marketing in Egypt


Mobile NFC payment in Turkey


Agile & consumer centric design


Quest for mass reach

BD Group


BD GroupInternational marketing & logistics distribution holding

• 135m Euro Revenu (2013)• 600+ employees• Active in Europe (focus on BE & ITA)• Private equity owned


#1 promo & shopping platform in BE

Omni-Channel Activation Platform


myShopi in Europe+3.5 million app downloads WW

454.000

197.395

1.449.927

93.021

126.754

187.249

417.071

4000 APP DOWNLOADS

PER DAY

* status: May 2014


Trends in shopper marketing


Purchase

Loyalty

CareAdvocacy

Re-activati

on

Awareness

Activation

Re-activation!

Approach 1: B2C Consumer Decision Lifecycle


Approach 2: Consumer viewpoint

2. Saving

3. Facilitation

1. Inspiration

Consumer expectations


1, INSPIRATION


RTL Connect


Clearchannel Connect


@myShopi: leaflets, recipes

http://www.myshopi.com/nl-be/folders


Spotta – Reclamefolder.nl


Pounce.mobi

https://www.youtube.com/watch?v=cEqiW--1x6g


2, SAVING


@myShopi: cashbacks, coupons

https://www.youtube.com/watch?v=MBFha10Pl4k


Klikkapromo


Fidmarques


Shopkick - iBeacon

https://www.youtube.com/watch?v=c3h0eKGfUfI


Wink – doorhanger with online discount codes


3, FACILITATION


@myShopi: shopping list, shop info, loyalty cards


Shopping list on smart watch

http://youtu.be/zUcncAYBAFk?t=46s


Google Glass – Shop X

https://www.youtube.com/watch?v=-BYWQPrerOQ


Amazon dash

https://www.youtube.com/watch?v=aFYs9zqYpdM


Starbucks mobile payment app: 14% of transactions

https://www.youtube.com/watch?v=BlQDttTWM6o


Walmart Scan & Go

http://wm5.walmart.com/scanandgo/#placeHolder


Makro mPoints app


Retailer app retention and frequency


AmazonCart - Twitter


Voradius

https://www.youtube.com/watch?v=m77VGnHti34


Voradius


Conclusion


Conclusion

Saving

FacilitationInspiration

REACH+

Philippe Van [email protected]+32496161270

Toon [email protected] @me_toon

Agile & consumer centric

mailto:[email protected]

mailto:[email protected]

Download - Trends in shopper marketing - a myShopi perspective for UBA Belgium

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