Consumer Shows

Get Found

Capture Consumers Follow Up

Communicate Clearly

Get Found

What To Know

Be Out FrontDon’t Over / Under DressDon’t Say “Hi”60/40 Rule

Engage Prospects With Fun

17 Inch

20 Inch

‘Easy To Grab Handles’

Identify Main Offer:•“Low Risk”•“Easy to Grab”

Capture Consumers

Benefits Of Ownership

Consumer Objections

Vendor Selection

iSurvey

Communicate Clearly

Your MessageClearDirect

Communicate ClearlyPlatitudes

A Phrase That Is Over-stated And

Lacks Power To Evoke Emotion or

Interest.

Follow Up

Create A Plan:• Specific Offer• Set Dates• Action Items

Actually Follow The Plan