trend in online advertising growth
DESCRIPTION
TREND IN ONLINE ADVERTISING GROWTH . 3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING. Looking at the 3 year trend in advertising share, TV has remained static at 28.4%, while share of media spend to Interactive grew from 10.5% TO 15.1% - PowerPoint PPT PresentationTRANSCRIPT
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TREND IN ONLINE
ADVERTISING GROWTH
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3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING
Looking at the 3 year trend in advertising share, TV has remained static at 28.4%, while share of media spend to Interactive grew from 10.5% TO 15.1%On the other hand, Newspaper share of spend declined from 30.5% - 26.7
Source: Advertising Standards Authority NEW ZEALAND ADVERTISING INDUSTRY TURNOVER
2009 2010 201105
101520253035
TELEVISION NEWSPAPERS INTERACTIVERADIO MAGAZINES OUTDOORUNADDRESSED MAIL ADDRESSED MAIL CINEMA
Actual Advertising Share by Media
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ONLINE ACCESS CONTINUES TO GROW, AS BROADBAND PENETRATION LEVELS OFF
• 90% of New Zealanders (10+) now have access to internet• Of those with access to the internet at home, 68% now have broadband connections
Source: Nielsen CM1 Q2 11- Q1 12
19971998
19992000
20012002
20032004
20052006
20072008
20092010
20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Access to the Internet from Any Location
Access to Broadband (Home Connection Type)
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ONLINE USAGE OVERTAKES PRESS AND MAILERS• In NZ (10+) there are now more people Online in a week than there are reading a
daily paper!• The same trend is present in a number of demographics, including AP 18-49 and
Females 25-54, there are more people Online in a week than listening to radio or reading a daily paper
Read U
naddre
ssed
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t Month
Read a
Mag
azin
e in th
e Las
t Publis
hing P
erio
d
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er in
the L
ast W
eek
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oor Advert
ising
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adio
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k
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e Inter
net in
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ast W
eek
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hed TV in
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eek
0
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80
Media Recency
Source: Nielsen CM1 Q2 11 – Q1 12
All
Peo
ple
18
-49