transforming internal communications: how to engage 100,000 employees worldwide

Transforming Internal Communications: How to Engage 100,000 Employees Worldwide

Andrew Ferrin

Ask Kathleen if she has any plans for leveraging the mobile app.

Andrew Ferrin

Get Kathleen's input on this slide.

Sonia Fiorenza

We've used this slide at the beginning of our last 2-3 webinars. We might want to see if there's something else compelling to lead with. Let's check with Leah. If it's not easy, we can stick with this.

Sonia Fiorenza

update title on this slide

Andrew Ferrin

The format of this slide with the background picture seems out of place with the rest of them.

Andrew Ferrin

Needs picture

Andrew Ferrin

showing feeds not content.

2#EngageU


Kathleen Curtis WolfSr. Manager Corporate Brand Reputation and Interactive

CommunicationsWhirlpool Corporation

@Kccurtis

Sonia FiorenzaVP of Content and

Engagement StrategiesSocialChorus

@Sonia_Fiorenza

3

Have a Question?Use the hashtag#EngageU

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Chat with us on ReadyTalk!

OR

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Connecting Employees to Company Communications Needs to Change

The average employee

wastes

12.5 hours/week finding content

and publishing content

Andrew Ferrin

I need to request the asset from Leah, but do you think this slide will work instead of slide 4?

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Global companies are looking at ways to meet

their employees where they are, on their mobile phones.

#EngageU

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What inspired Whirlpool Corporation to get started with

employee engagement and advocacy?

#EngageU

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Whirlpool Corporation’s Winning Workplace StrategyThe Winning Workplace empowers, enables, and inspires employees with the best culture, environment and tools that deliver results for consumers and the company. Success factors:• Provide a collaborative, transparent

workplace where we can operate with speed and work the way we live

• Transform the way we work

#EngageU

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Whirlpool Corporation • Whirlpool Corporation is the #1 major appliance

manufacturer in the world• 100,000+ employees and more than 70

manufacturing and technology research centers throughout the world

• The company brands include of Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries

• Approximately $20 billion in annual sales

#EngageU

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How was Whirlpool Corporation keeping employees informed?

#EngageU

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Whirlpool Corporation’s Intranet The Wire

• Posted content to the intranet, The Wire•The Wire has low adoption, and employees cannot share or collaborate•Had a hard time keeping employees all over the world connected to the brand•No solution for manufacturing and warehouse workers not connected to a desktop

#EngageU

11#EngageU

“Our intranet was stuck inside 4 walls - company stories were only in the intranet and we wanted them to get in the hands of public”

Kathleen Curtis WolfSr. Manager Corporate Brand Reputation and

Interactive Communications

@Kccurtis

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How is Whirlpool Corporation addressing these employee

communications challenges?

#EngageU

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Introducing Whirlpool Corporation 360

• Global communications platform on desktop and mobile to help engage employees and tell the story of Whirlpool Corporation

#EngageU

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Whirlpool Corporation 360 Goals• Develop global communications platform

to help engage employees and tell the story of Whirlpool Corporation

• Get employees to share the great content Whirlpool Corporation and brands are creating

• Showcase Whirlpool Corporation is as a great employer to help attract top talent

• Continue to align organization as new brands are added

• Better connected employees#EngageU

15#EngageU

“People want to tell our story, but are afraid to share the wrong things.”Kathleen Curtis Wolf

Sr. Manager Corporate Brand Reputation and


@Kccurtis

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What content is featured on Whirlpool Corporation 360 ?

#EngageU

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Where Does the Content Come From?• Admin-curated content• Employee submissions• Feed content is automatically added to the program

– Corporate social feeds– Corporate blogs– Brand specific social feeds– Regional specific social feeds– Country specific social feeds– Industry social feeds– Industry blogs

#EngageU

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Content Featured on Whirlpool Corporation 360Company Updates Diversity & Inclusion Employee

Corner/Spotlight

Corporate Social Responsibility

Health & Wellness

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“Providing a full view of information employees want from both internal and external sources helps them be more effective -- thus, Whirlpool Corporation 360”

Kathleen Curtis Wolf

Sr. Manager Corporate Brand Reputation and


@Kccurtis

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How do employees find the content that’s relevant to them?

#EngageU

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Channels Help Employees Find Relevant Content

• Content channels include:•Corporation Home•Regional Brand & Product News•Industry & Competitor News•Careers & Culture•Diversity/ERGs•Employee Corner•Sales & Sales Training•Technology Tips & Trends

#EngageU

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What value do employees get out of being part of

Whirlpool Corporation 360 ?

#EngageU

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What’s In It for Whirlpool Corporation Employees?

• News and updates are easily accessible via the mobile app

• Push notifications keep employees informed in real-time

• Simple and easy way to find and consume the news and content they need to know today

#EngageU

24#EngageU

“Humanizing stories, employee recognition, cooking and food trends provides employees with content that’s interesting and relevant to them. ”

Kathleen Curtis WolfSr. Manager Corporate Brand Reputation and


@Kccurtis

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What do you see for the future of Whirlpool Corporation 360?

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What’s Next for Team Whirlpool Corporation

● Increase engagement and participation

● Use analytics to develop more creative and engaging content

● Continue to market the program ● Empower employees to share all the amazing

programs they are involved in (Boys and Girls Clubs, Habitat for Humanity, etc.)

#EngageU

Andrew Ferrin

Need Another Whirlpool asset

27

Tips for anyone thinking about getting started?

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Tips for Getting Started

• Do your research and find a tool to tackle your communication challenges

• Develop content around what employees need to know • Find a way to deliver real-time news and content directly

to employees

#EngageU

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Meet the Only Daily News App for WorkThe SocialChorus app connects employees to the latest news and company content to increase productivity, engagement and advocacy.

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Create a Consumer Experience for EmployeesEmployee communication strategies that adapt to consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app.• 82% of Millennials • 76% of Gen X• 54% of Baby Boomers

#EngageU

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Interested in Learning More?

#EngageU

Download our EbookFour Steps to Launching an Employee Advocacy & Engagement Program in 30 Days

http://bit.ly/fourstepsin30days

Join our next webinar on April 14!

Request a Customized Demo

844.WRK2LFEhttp://www.socialchorus.com/[email protected]

http://bit.ly/fourstepsin30days

32#EngageU


Kathleen Curtis WolfSr. Manager Corporate Brand Reputation and Interactive

CommunicationsWhirlpool Corporation

@Kccurtis

Sonia FiorenzaVP of Content and

Engagement StrategiesSocialChorus

@Sonia_Fiorenza

transforming internal communications: how to engage 100,000 employees worldwide

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