transforming finance industry using data analytics
TRANSCRIPT
Cognitive Financial Services Offerings
Financial Services Offerings
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Embrace the power of cognitive computing to engage and empower your customers
About
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COGNUB - formerly Kreara Solutions for 12 years
ENGAGE MODEL DECIDE
Real Estate, Financial Services, Healthcare
Evolved into a Cognitive Decisions Company Serious Gaming and Visualisation Services
Statisticians, Data Scientists and ML Experts Dynamic Models powered by Cognitive Computing
Expertise in NLP, Deep Learning, AI, Gaming Scalable Insights as a Service Cloud Platform
RESTful APIs Offices in India and USA
Increase Revenue Deepen Customer Relationships Reactivate Sleeping Customers
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Identify and Activate
Identify customers who are already enrolled but have not done their first trade
Targeted campaigns through print, media and
social media to make them do their first trade
First Transaction
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Identify the inactive customers and prioritise the customers we want to activate
Methods like RFM Analysis, Customer
Lifetime Value and Profit Analysis will be
employed
Reactivate Sleeping Customers
Reactivate Transactions
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Identify Reasons for Sleep
Survey will be conducted on a stratified sample to identify the reasons behind sleep
Lack of Gains High transaction fees
Poor Investment Tools Bad market conditions
Personal Issues Need more Investment options
Customer dissatisfaction
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Customer Reactivation Model
Predictive models are built to recommend the next best action to reactivate
Throw a party Reduce the brokerage through the limited offer
Training Customers ( Better profit , Online trading ) Economical , Political , RBI , Government events trigger
Special Days trigger ( Birth day, mother’s day etc ) One to one meetings
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Opportunities to Upsell
Conduct routine profit analysis and create a trigger
Analyse location based product affinity and identify
targeted upsell opportunities
Understand customer behaviour and identify upsell opportunities
Use unstructured data from the branch along with
customer demographics to identify clusters
Sell More
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Opportunities to Cross-sell
Apply association rules and collaborative filtering to identify potential mutual fund customers
Identify lazy customers to cross sell mutual funds
Well defined business rules to perform cross sells
Sell Other Products alsoMine the mutual fund data to identify the risk patterns
of the customers
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Online Data Visualisation
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Online Dashboard
Reports through Mobile application
Generate standard reports
and insights
Automate the data fetch and daily batch jobs
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Monitor Customer Engagement
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Automate data acquisition and
analysis
Routine batch analysis of data
Integrate marketing plans with the insights
Monitor Customer
Satisfaction
Identify and Implement ad-hoc
reports
Monitor customer activity
based on the RFM scores
Measure campaign
effectiveness
Identify other areas of
improvement and put analytics
to use
Customer Alerts based on
portfolio and risk analysis
Detect customer behaviour
patterns against current events
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500%!ROI!
!
5 - 20% !Revenue ! increase !potential !
Outcome !based !
Pricing Model!IMPACT
OUR SOLUTION
BUSINESS PROBLEM
Client was one of the worlds largest financial services firm Objective was to increase trade revenue by reactivating sleeping customers Identify the cross-sell and upsell opportunities across the 5 product streams Increase customer satisfaction
Aggregation, validation and curation of trade data for 10 years RFM Analysis to identify the most profitable customers Identified the sleep patterns and reasons to sleep Employ marketing methods to reactivate these customers Identified cross sell and up sell opportunities through association rules.
500% ROI after six months of pilot and company subscribed to our Engage-Decide-Build Model as a strategic investment
Cognub Advantage - A Case Study
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Getting Started
Anoop P Ambika, Chief Executive Officer, COGNUB [email protected] +91.471.2527640
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Nitin T Anilkumar Business Development Manager, COGNUB [email protected] +91.471.2527640
Antony Satyadas, Chief Executive Officer, Innovation Incubator [email protected] +1.781.953.0902
Dr Umesh Harigopal, Chief Innovation Officer, Innovation Incubator [email protected] +1.732.979.9507