transforming student success through workforce analytics€¦ · transforming student success...

Transforming Student Success through Workforce AnalyticsGraduates Skill Sets vs. Employer Expectations

© 2017 Proprietary and Confidential

Presenters

Matt SigelmanChief Executive Officer

Burning Glass Technologies

Rob SparksChief Marketing OfficerCampus Management


Agenda

• The Business of Higher Ed has Changed

• Why Partner with Burning Glass Technologies

• Leveraging Real-Time Workforce Analytics

• Skills, Not Jobs

• Career Insights

• Q&A

• Next Steps


Campus Management at a Glance

Campus Management is a leading provider of cloud solutions and services that transform higher education institutions. Its next-generation suite, CampusNexus, includes enterprise-wide Student, CRM,

and Finance, HR & Payroll solutions. Today, more than 2,000 campuses in 20 countries partner with Campus Management to transform academic delivery, student success and operational efficiency.

29

CAMPUS

MANAGEMENT

SERVING

HIGHER

EDUCATION

SINCE 1988

YEARS

650EMPLOYEES

300

EMPLOYEES

LOCATED IN

NORTH

AMERICA

EMPLOYEE

EDUCATION

DEGREES IN

NORTH

AMERICA

77%BACHELOR’S

41%MASTER’S

EXPERIENCE

WORKING AT

HIGHER

EDUCATION

INSTITUTIONS

1IN45+ YEARS

11YEARS

AVERAGE

EXPERIENCE

WORKING IN

EDUCATION

TECHNOLOGY


Shortage ofEducated Workers

by 2020

40MGap in

FundingAnnually

$52BNon-

TraditionalStudents

80%Attend

MultipleInstitutions

33%

The Business of Higher Ed Has Changed


Shortage ofEducated Workers

by 2020

40MGap in

FundingAnnually

$52BNon-

TraditionalStudents

80%Attend

MultipleInstitutions

33%

The Imperative …. Student Success


Attracting and Retaining Students

Relevant Academic Programs

Data-Driven DecisionsTechnological

CurrencyPredictableIT Budgets

Campus Priorities


Contribute to Society

Find Meaningful Work/Life Balance

Continue to Terminal DegreeGain Practical

ExperienceGain Soft and

Technical Skills

Student Priorities


Deliver job market analytics that empower employers, workers, and educators to make data-driven decisions

Why Partner with Burning Glass?

Provide students and academic administrators visual tools based on real-time market data and mapped to the skills employers are seeking in specific geographies

Demonstrate CampusNexus’ ability to seamlessly incorporate big data sources into the user experience

Strengthen Campus Management’s ability to provide solutions for outcomes-oriented and career-focused education


Information relating to how the skills they are learning in the classroom directly relate to a job he or she wants in a specific area

Benefits

Create timely insight into the skills employers are looking for in specific jobs and career fields

Provide students (and parents) with relevant salary information about the jobs /skills required in specific areas

Design academic programs using an inventory of skills that employers are looking for in that field


11

A Tale of Two Cities…

Graduate

Skills

Employer Expectations

2017 Future Workforce Survey from Hanover Research for McGraw-Hill Education


12

A Tale of Two Cities… Graduate Skills

Some 70% of

college students

report that they are

at least somewhat

optimistic about

their job prospects

83% at least

somewhat

agree that their

major will help

them get a job

73% are at least

somewhat

optimistic about

their future lives

overall



13

A Tale of Two Cities… Graduate Skills

71% expect to

have a job that

aligns with their

career goals

within a year of

graduating

42% highest

priority is

selecting a

career offering

a comfortable

life

74% of students

who are actively

looking for jobs

report spending

less than five

hours per week on

their job search



14

A Tale of Two Cities…. Employer Expectation

23% lack of

available

applicants/no

applicants

15% lack of hard

skills (technical

competencies)

18% lack of

experience

2016/2017 Talent Shortage Survey (www.manpowergroup.us/talent-shortage)

SKILLS, NOT JOBS:Positioning Students for Career Success in a Complex Job Market

15

Matt Sigelman, CEOBurning Glass Technologies


16

Employment

requirements are

shiftingThat means no one

training program can cover

everything

More jobs are

“hybrids”

merging skills

from different

fields

The Higher Ed Challenge:IT’S TOUGHER FOR STUDENTS TO RISE


17

Why Your Grads Live in Mom’s Attic:AND WHY SUB-BA’S CAN’T SEEM TO GET AHEAD

• A Wharton study using Burning Glass data found that BA+ jobs also ask for more experience

• On average, jobs requiring a bachelor’s asked for 4-5 years’ experience

• This is bad news for recent college grads, who have high education but not experience

• It also explains the double penalty paid by those without a degree: Even as they accrue experience, it’s not valued

Source: Matthew Bidwell, Wharton School


18

Jobs Are Mixing Skillsets:THAT DOESN’T FIT TRADITIONAL PROGRAM LINES

Mobile App Developer

PROGRAMMING

UI/UX

MARKETING

DESIGN


19

Hybrid Jobs ARE Growing Fast:NEARLY TWICE AS FAST AS JOBS OVERALL

8.7%

7.7%

9.6%

9.4%

15.9%

0% 5% 10% 15% 20%

Overall

Low

Moderate

High

Very High

Projected Employment Growth: 2016-2026

Hyb

rid

izat

ion

Cat

ego

ry


4% 10%

49%

100% 96% 90%

51%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Bottom Quartile 2nd Quartile 3rd Quartile Top Quartile

Prevalence of Coding Skills in Jobs Across Income Levels

Jobs Frequently Requiring Coding Skills Jobs Not Requiring Coding skills

20

Skills are Cropping Up:IN THE DARNDEST PLACES


21

A SEA Change in Middle Skills TooDIGITAL SKILLS: A MINIMUM TICKET TO RIDE

78%

Of middle-skill jobs require digital skills

2X

Digitally intensive jobs are growing twice as fast as other middle-skill jobs

Digitally intensive jobs are twice as likely to pay a living wage


22

Align traditional

majors with the

job marketReorient programs

for working

learners

Get students

across the

“last mile”

How You Can Still Ensure Student Success


23

Foundational Skills STILL MATTER:DON’T GIVE UP THE FIGHT

29%

27%

22%

19%

9%

10%

22%

14%

13%

6%

0% 5% 10% 15% 20% 25% 30% 35%

Research

Writing

Problem Solving

Teamwork

Creativity

All Jobs DSA Jobs

% of Data Science jobs requesting key soft skills vs. % of all jobs


24

Specific Skills:MAKE LIBERAL ARTS GRADS MORE MARKETABLE

We identified eight skill sets that Liberal Arts graduates can develop through a modest amount of coursework, such as a minor or online training or internships, that double their job prospects:

GRAPHIC DESIGN

GENERAL

BUSINESS

IT NETWORKING

& SUPPORT

SALES

COMPUTER

PROGRAMMING

DATA ANALYSIS

& MANAGEMENT

MARKETING

SOCIAL MEDIA

+ $1,058 premium

66,429 postings

567,855 postings

+ $11,144 premium

577,787 postings

+ $12,703 premium

136,757 postings

+ $3,424 premium

399,577 postings

+ $336 premium

359,916 postings

+ $9,188 premium

134,090 postings

+ $17,753 premium

52,822 postings


25

A Few Extra Skills:CAN DOUBLE OPPORTUNITIES

$42,206

$37,691

$44,539

$68,788

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

Psychology B.A. With Marketing skills With HR skills With Statistics/DataAnalysis

Entry Level Salaries for Psychology Majors


26

Skills Drive Internships:73% OF INTERNSHIPS REQUIRE DOMAIN SKILLS

Business Operations Project ManagementBusiness

AdministrationScheduling Customer Service Economics

Marketing Social Media Marketing Adobe Photoshop Facebook Market Research

Engineering Electrical EngineeringComputer

EngineeringAutoCAD Mechanical Engineering Project Management

Sales and Business Dev. SalesBusiness

DevelopmentMarketing Customer Service Project Management

Media, Comms. & PR Social Media Journalism Adobe Photoshop Marketing Technical Writing / Editing

Data Analytics Data Analysis Data Collection Market Research Mathematics Project Management

Finance Budgeting Accounting Financial Analysis Project Management Economics

IT Development Software Development JAVA Software Engineering C++ Computer Engineering

Arts and Design Adobe Photoshop Adobe Indesign Adobe Illustrator Graphic Design Adobe Acrobat

Project & Program Mgmt Project Management Scheduling AutoCAD Budgeting Spreadsheets

HR OnboardingProject

ManagementScheduling Leadership Development Customer Service

Top skills required by internship category


27

Acquiring CertificationsCAN VALIDATE SKILLS: HUMAN RESOURCES

PAYROLL

SPECIALIST

CE

RT

IFIC

AT

ION

S

IN D

EM

AN

D

HUMAN RESOURCE

ASSISTANT

TALENT

ACQUISITIONCOMPENSATION

& BENEFITSHUMAN RESOURCES

MANAGEMENT

• Fundamental Payroll

Certifications

• Certified Payroll

Professional ($)

• Professional in Human

Resources ($)

• Sr. Professional in Human

Resources ($)

• Global Professional in

Human Resources ($$$)

• Certified Compensation

Professional ($$)

• Certified Employee Benefit

Specialist (CEBS) ($$)

• Certified Benefits Professional

($$$)

• Professional in Human

Resources ($)

• Sr. Professional in

Human Resources ($)

PAYROLL

MANAGER

$35 $39

H/R LABOR

RELATIONS

SPECIALIST

$30

COMPENSATION

BENEFITS

MANAGER

H/R LABOR

RELATIONS

MANAGER

PAYROLL

SPECIALISTS

$28

TALENT

AQUISITION

MANAGER

$36

COMPENSATION

BENEFITS

ANALYST

$28RECRUITER

$21

$40


But It Matters Which OnesONLY A FEW CERTIFICATIONS HAVE CURRENCY WITH EMPLOYERS

Time Range:Last 12 months

Number of Job PostingsCumulative Percentage

of Job Postings Requesting Certification

Job postings requesting a Top 50 Certification 1,912,496 67%




All Jobs Are LocalWHERE YOU GO DRIVES WHAT YOU SHOULD LEARN

Chicago: Top Skills for Marketing Managers San Jose: Top Skills for Marketing Managers

14%

14%

18%

22%

22%

22%

23%

27%

32%

40%

Business Development

Product Development

Social Media

Marketing Management

Market Strategy

Budgeting

Project Management

Marketing

Product Management

Product Marketing

16%

17%

17%

20%

22%

26%

28%

31%

32%

36%

Microsoft Powerpoint

Microsoft Office

Market Research

Social Media

Microsoft Excel

Market Strategy

Marketing Management

Project Management

Marketing

Budgeting


30

Track Where The Puck is GoingTO UPDATE CURRICULUM FOR FUTURE DEMAND

Top IT Skills(Total postings)

Highest Paying IT

Skills (Mean advertised salary)

Hardest to Fill IT

Skills(Mean posting duration)

Fastest Growing IT

Skills (24 month projections)

1. SQL MapReduce Cloud Security Data Science

2. Java PigJboss Application

ServerAnsible

3. Oracle Machine Learning Metadata Design Docker

4. JavascriptNatural Language

ProcessingSolaris Oracle Cloud

5. Linux Apache Hive Integration Architecture Microsoft Azure

6. SAP Cerner Distributed Computing ElasticSearch

7. .NET Scala Information Architecture AngularJS

8. C++ Data Science Apache Kafka Tableau

9. SharepointSAP Technical

ArchitectureWeb Services Security GruntJS

10. jQuery Apache Hadoop Salesforce Integration Machine Learning


31

There are 19.7

million enrolled

undergraduates,

but 31 million

more with credit

but no degree

Many institutions

talk about lifelong

learning, but

don’t deliver

Not to mention

160 million

working

Americans

Challenge is Also OpportunitySKILL-FOCUSED PROGRAMS ATTRACT WORKING LEARNERS

Digest of Education Statistics, 2016; National Student Clearinghouse Research Center


32

Learning is ArbitrageSKILLING UP CAN HAVE STRONG RETURNS

$54,368

$75,476

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

Average advertised salarywithout HTML5 skills

Average advertised salarywith HTML5 skills

Graphic Designer/Desktop Publisher


33

Not All Skills Are EqualBUILD PROGRAMS TO ADDRESS HOTSPOTS


34

Articulating Career ValueSHOW PROSPECTIVE LEARNERS WHAT’S NEXT


35

Demonstrating ValueRESHAPES ENROLLMENT MARKETING

Enrollment Marketing: Burning Glass data not only helped University of Maryland University College develop its highly successful Data Science program but also promote the program based on market relevance.

Course Alignment = Marketing Opportunity


36

These are difficult

pain points for

businesses—with

real opportunity

to help students

be more

competitive

…with high

employment value

to students

This allows

institutions to

offer a distinct

value

proposition…

Targeting Disruptive SkillsPROVIDES UNIQUE VALUE

CAREER INSIGHTSEmbedding Job-Market Analytics Into Your CRM and SIS

37

Rob Sparks, CMOCampus Management


Problem

Can I use what I learn today to get me to my goal?

Will I see the progress towards my goal?

How can I gain insight about my program and the opportunities ahead?

What do I want to do in the future?

Will my all my effort and work in the classroom payoff?

How can I build social awareness to create market demand for myself?

How do we keep students engaged in their studies today and focus on creating a better future tomorrow?


Solution

Students are more prepared for handling career transition.

Prepare students for success at every stage of the student lifecycle.

Enable students to seek programs with a career focus.

Recruit by driving occupation -related program offerings.

Student advisors utilizereal-time data to manage and set career goals.

Students transform with skills, social networking and market labor data knowledge.

Graduates are cognizant of student loan repayments.

Alumni and donors stay engaged because of their experience.


Recruiting

Drive students to enroll in programs that prepare them for occupations they are interested in pursing

Where can your educationtake you?

What jobs are available?

What skills are employers looking for?

How much money do you want to earn?


Career Planning

Increase my social influence.

Build my LinkedIn profile with valuable outcomes.

What have others done with like experiences?

What is my experience?

What does the job pay?

Who is hiring?

What skills am I going to gain?

What skills do I have today?

Utilize current data to match students, skills, careers and degrees.


Career Planning – Skills Inventory

I can see my skills

I can add skills

I can see expected skills

I can push skills to LinkedIn

I can share on social networks when I achieve new skills



Career Planning – Occupation Manager


I can show if I am employed

I can see what jobs I have had

I can flag jobs that I am interested in

I can flag employers I am interested in

I can map a future career plan

I have a career path


44

Helping students

choose the right

program and

relevant skills to

pursue…with high

employment value

to institution and

employers

Helping

students

identify the right

skills and

career

opportunities

Integrating Market, Labor and Student Data


About this Webcast

For additional information about this event or Campus Management, please visit campusmanagement.com

For questions please contact, Lesedi Kgopana, Marketing Communications Manager, email [email protected]


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