training workshop on accounts management
TRANSCRIPT
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WORKSHOP OBJECTIVES
1. To understand customer expectations;
2. To deliver quality customer service.
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Listen
Communicate
Give directions
Demonstrate teamwork
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Customer PerceptionsWhat customers want
compared with
What customers get=
Opinion of Quality Service
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• Desired Service What you want is what you get
• Accepted Service What you get is what you’ll take
• Rejected Service What you have is a complaint
• Quality Service What you get is really great!
Service Levels
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Five Expectation Categories•Reliability - deliver what is promised
•Responsiveness - do it promptly
•Assurance - know how to do it
•Empathy - do it with respect and understanding
•Tangibles - ensure that buildings, surroundings
and materials are attractive
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Customer Service: Governing Forces
• Mastery– Job Skills
– Communication Skills
• Positive Attitude
• Healthy Procedures
• Shared Vision and Teamwork
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Caring Is the Greatest Gift
In these days of fast companies, desktopoverload and ‘press 1’ for service, we are all looking for a little comfort — an act ofkindness to get us through the day. Caring is the greatest gift we can give someone.
It is immeasurable.
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• If you have made an error, or the organization has made an error, apologize.
Handling Moments of Truth
Apologize
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Quality Service Equation
Greeting the Customer +Determining Needs +Meeting Needs +Making the Moment Memorable +Checking Results +Leaving the Door Open +
= Quality Service
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Listening
Although 50%-75% of our daily communication time is spent
listening, we listen at only a 25% efficiency
level.
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Noise
• Filters/Values - The script: ‘You are different from me; therefore, you’re wrong.’
• Exhaustion - The script: ‘I’m tired. I need a break. I don’t want to talk to you.’
• Mind Clutter - The script: ‘Now, what are we having for dinner tonight … oh, what was that you just said?’
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Noise• Lack of Interest - The script: ‘I’ve heard
this before … I think I’ll shuffle papers while he continues. ….’
• Tone of Voice - The script: ‘She doesn’t like me. She doesn’t think I know what I’m doing.’
• Evaluation/Jumping to Conclusions - The script: ‘I already know what you are going to say, so I’ll make the point for you.’
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What Else Gets in the Way?
• Nonverbal
• Verbal
Negative Language
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Positive Language: What Can You Do?
Negative‘You didn’t fill out the paperwork
properly.’Positive ‘Let me help you with that part so
we can get this done right away.’
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Problem Solving
• 1. Define the problem
Separate the problem from its emotional content
If there is more than one issue, define each issue separately
• 2. State the
problem as clearly as
possible
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Problem Solving
• 3. Describe what you can do and your
limitations
What you will do
When and how you will do it
Why you will do it
Who will be involved
Where it needs to be done
What your limitations are
Use positive language and informative explanations
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Problem Solving
• 4. Agree on a solution
• 5. Verify the solution
• 6. Follow up
Provide alternatives, if appropriate
Ask if the solution is acceptable and summarize agreements
Do what you say you will do
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HANDLING AN ANGRY OR UPSET CUSTOMER
You must
Have a HEART . . .
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HANDLING AN ANGRY OR UPSET CUSTOMER
HEAR THE CUSTOMER
Stop whatever you are doing
Show the customer you are listening
Use short verbal responses like “Yes”,
“I see”, “I understand”, etc.
Use non-verbal languages like nodding,
inward leaning, etc.
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HANDLING AN ANGRY OR UPSET CUSTOMER
EMPATHIZE
Express your understanding of both facts and feelings
Use emphatic words
Articulate the customer’s feelings
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HANDLING AN ANGRY OR UPSET CUSTOMER
APOLOGIZE
Immediately apologize sincerely
Do not investigate yet
Do not wait for the customer to explain what happened
Apologize for the inconvenience
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HANDLING AN ANGRY OR UPSET CUSTOMER
REVIEW DETAILS OF EVENT
Check if the information you got are complete and correct
Mirror back the details to the customer for verification
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HANDLING AN ANGRY OR UPSET CUSTOMER
TAKE ACTION
Offer possible alternatives
Present alternatives as suggestions
Wait for the customer to accept your course of action
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Have a HEART
Hear the customer
Empathize
Apologize
Review details of events
Take action
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H ear T
“In the middle of the heart is an ear that listens”
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THE Cs TO SERVICE EXCELLENCE
Courtesy
Claimant Sensitivity
Cooperation
Concern
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THE Cs TO SERVICE EXCELLENCE
Competence
Commitment
Confidence
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Satisfying the Customer
• Helping retain jobs — yours and others• Helping yourself by learning new skills
that will be important for your continued professional growth
• Increasing your confidence• Effectively solving customer problems• Receiving more recognition from staff
and customers• Having more fun!
YOU WILL BE:
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A CUSTOMER IS NOT AN INTERRUPTION OF OUR
WORK, HE IS THE PURPOSE OF IT.