Track Chic Sponsorship Opportunities

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<p>No Slide Title</p> <p>Track Chic Connecting Your Brand to Women in Motorsports</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Women and Motorsports</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009NASCARs Female Fans240 million women consider themselves motorsports fans</p> <p>40% of NASCARs 75 million fans are women</p> <p>83% of American purchasing decisions are made by women</p> <p> *** All statistics courtesy of the listed racing circuits themselves</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009NASCARs Female FansAccording to a recent Trend Sight Group study, American women make the buying decisions for:</p> <p>83% of consumer product purchases</p> <p>55% of consumer electronic purchases</p> <p>80% of home improvement purchases</p> <p>60% of new car purchases</p> <p>83% of personal/family investment opportunities</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009NASCARs Female FansThe same Trend Sight Study found the following tendencies among American women:</p> <p>Female motorsports fans tended to be more loyal than the average American woman as 48% of motorsports fans buy specific brands due in large part to their motorsports association</p> <p>In 85% of American married households women handle the checkbook and the bills.</p> <p>95% of female internet users declared that their buying decisions are influenced by direct recommendations from friends and other consumers.</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009NASCAR in 2009To date there has been no direct vehicle to connect brands with females in motorsports, including:</p> <p>Drivers/Personalities</p> <p>Powerful executives/owners</p> <p>Race team members</p> <p>And, most importantly, the fans</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009NASCAR in 2009The overwhelming majority of marketing campaigns and membership organizations involved with NASCAR target the traditional good ol boy male demographic</p> <p>An unprecedented number of women are involved with motorsports as drivers, pit crew members, league executives, and, most importantly, fans</p> <p>Multiple sponsors have dropped NASCAR activation programs because conventional NASCAR options have become too expensive in the down economy</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Women In Motorsports in 2009</p> <p>Danica Patrick</p> <p>Kate and Diana HarkerSarah Fisher</p> <p>Ashley Force</p> <p>Erin Crocker</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic Fills the Void</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic OverviewTrack Chic is an online/offline member community designed exclusively for women that isnt driver or circuit specific</p> <p>Track Chic is the first organization of its kind to foster strong relationships with major motorsports sanctioning bodies including ISC, SMI, and IRL</p> <p>Track Chic is devoted to pampering and celebrating all women participating in motorsports as drivers, executives, and fans</p> <p>Track Chics NASCAR activation program promises to directly connect sponsors with NASCARs female demographic at a fraction of the traditional NASCAR sponsorship cost</p> <p>Track Chic offers its members various socializing opportunities both online and at the track</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chics FeaturesTrack Chic provides its members with four features:</p> <p>Hospitality Events Trackside opportunities include product sampling, cooking demonstrations, special prizes/contests, and attractive Lug Nut male hosts</p> <p>Boutique Track Chic apparel, jewelry, and accessories are designed to fit women and come in sassy styles (casual fit for the track) and classy styles (upscale fit for work on Monday)</p> <p>Social Community Channels The Track Chic social community extends far beyond the track as members communicate through social media platforms, member conventions, and Track Chic media outlets, including Track Chic LIVE!/Race Fan Radio and Track Chic TV</p> <p>Personal Entrepreneurship Members earn commission when they sign new members and when those recruits make boutique purchases</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic Hospitality</p> <p>Member Interaction and Free ApparelProduct Sampling and DemonstrationsLug Nut HostsSpecial Events and Contests</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic Boutique</p> <p>Classy Chic Jewelry</p> <p>Sassy Chic Apparel</p> <p>Track Chic Race Day Kit</p> <p>Track Chic Variety Pack</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic Social Channels</p> <p>Track Chics Women Behind the Wheels Feature</p> <p>Track Chics Facebook Fan Page</p> <p>Track Chic TV Streaming Video</p> <p>Track Chic LIVE!/Race Fan Radio</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic EntrepreneurshipMary Kay type direct sales opportunities</p> <p>Open-ended opportunity for crew chiefs to achieve personal growth and financial success</p> <p>Track Chic will distribute earnings to crew chiefs themselves or to their favorite charity </p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic Today</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009The Power of Track Chic1,200 members in North America (including Mexico and Canada)</p> <p>Impressive online presence trackchic.com has generated over 2,000,000 web hits and track chics MySpace account has over 1,500 fans.</p> <p>Two successful test events to date (one NHRA, one Grand-Am) drawing over 60,000 people</p> <p>Track Chic has garnered the support of major track operators ISC, SMI, and IRL</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic TestimonialsI was traveling yesterday from the Petite Le Mans home to Charlotte and heard the broadcast on the radio talking about Marsha Mason and all the women broadcasters talking about racing. I almost teared up. I love racing and enjoy smart women speaking about a subject that is just not talked about enough. Its almost like a secret society.</p> <p>Lisa Wilson ISUZU Motors AmericaI encourage you to keep growing Track Chic. Its a great idea and you are an independent voice not NASCAR controlled. With the merger of Champ car and the IRL, there will be more excitement in open wheel racing in the coming years, too. Thanks so much. Im looking forward to combining our efforts to get women more and more interested in the sport.</p> <p>Mary ScullyFormer Editor Racing Milestones</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic TestimonialsWhat a fantastic organization youve created! Motor sports are a fine example of the hidden power of women in numbers. And I admire your courage to take on the male dominated sports marketing machine.</p> <p>Kristi Faulkner Womenk!ndWe think what you are doing is spot-on. In our past, we have worked with Jack Daniels on a marketing-to-women program-- which would have been a perfect fit for you. In the meantime, we've got a lot of heart for all that you are doing. </p> <p>Diane Ridgway-Cross Frank About WomenWhat an awesome thing you are doing for women in motorsports. I would love to be a part of it!</p> <p>Jamie LittleNASCAR Pit ReporterESPNI visited the trackchic.com website and thought it was wonderful. There are so many amazing women out there enjoying the same passion, SPEED!!</p> <p>Melanie SnowDriver and Team OwnerSnow Racing</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Track Chic NASCAR DebutNovember 22 - Homestead-Miami Speedways Ford 400</p> <p>2009 NASCAR Chase for the Sprint Cup Finale</p> <p>Trade show type hospitality event open for all women attending the race a drive to recruit new members</p> <p>Awareness campaign for Track Chic and sponsors</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Sponsorship Opportunities</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Potential Track Chic Sponsor BenefitsSponsors can capitalize on Track Chic as an affordable sponsorship alternative through:</p> <p>Title Sponsorship Sponsors can co-brand themselves with Track Chic on the ground level as the title sponsor (i.e. Track Chic brought to you by)</p> <p>Co-Marketing Campaigns Sponsors can utilize Track Chic for B2B opportunities, activating trackside promotional programs in tandem with other sponsors seeking to reach the female demographic in motorsports</p> <p>Membership Feature Naming Rights Sponsors can take ownership of specific Track Chic features to promote their brand (i.e. Lug Nuts sponsored by or The Track Chic Boutique brought to you by ) </p> <p>Trade-Show Type Activation Sponsors can capitalize on Track Chics on-track visibility by setting up product demonstrations or sampling stations in Track Chic hospitality tents</p> <p>919 Marketing Company Presentation. All Rights Reserved. 20092010 Activation Opportunities40 Motorsports hospitality events over 10 months</p> <p>Event features will include:Meet and Greet with famous drivers and celebritiesSponsor specific promotional activitiesLive musical performancesFashion showsLug Nut hosts and interactionSassy and Classy apparel and merchandise sales</p> <p>Sponsor integration into social channels including:Trackchic.comTrack Chic TVTrack Chic LIVE!/Race Fan RadioTrack Chic Facebook, Twitter, and MySpace pages</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009</p> <p>EXPOSURE</p> <p>DOLLARS</p> <p>YOUR BRANDYour NASCAR Solution</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009Contact Information</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009ContactThis is the one and only opportunity to get involved on the ground floor with Track Chic. Dont miss the chance to co-brand your company at an affordable cost with an organization dedicated to reaching the untapped female demographic in motorsports.</p> <p>Contact Graham Chapman by phone at 919-459-8157 or through email at gchapman@919marketing.com to discuss sponsorship opportunities for the Homestead event or the 2010 season.</p> <p>919 Marketing Company Presentation. All Rights Reserved. 2009</p>