Towards an Active Nation

Chris Perks, Executive Director

Local DeliverySport England

28 February 2019

Sport England: Towards an Active Nation 2016-21Sport England: Towards an Active Nation 2016-21

Sport England: Towards an Active Nation 2016-21Creating a lifelong sporting habit

Socio-economics (Inactivity)

16%

22%

25%

27%

31%

38%

NS SEC 1-2

NS SEC 3

NS SEC 4

NS SEC 5

NS SEC 6-7

NS SEC 8

Sport England: Towards an Active Nation 2016-21Sport England: Towards an Active Nation 2016-21

levels of activity

headlinesOur data shows that 17.5% of children and young people (1.2m) are meeting the current Chief Medical Officer guidelines of

taking part in sport and physical activity for at least 60 minutes every day.

less than an average of 30 minutes a day

an average of 30-59 minutes a day

an average of 60+ minutes a day but not

every day

active acrossthe week

fairly active

23.9% 25.7%32.9% 17.5%

60+ minutes every day

active every day

less active

PHYSICAL WELLBEING

MENTAL WELLBEING

INDIVIDUAL DEVELOPMENT

SOCIAL & COMMUNITY DEVELOMENT

ECONOMIC DEVELOPMENT

Your challenges

• Housing, social care, children’s services

• Pressure on resources/funding

• Evidence timely impact for physical activity

• Balancing financial and social objectives

• Here and now issues e.g. facilities

• Joining services up around people

Creating a lifelong sporting habit

We want everyone in England,

regardless of age, background or

level of ability to feel able to engage

in sport and physical activity.

Some will be young, fit and talented

– but most will not.

We need a sport sector that

welcomes everyone – meets their

needs, treats them as individuals

and values them as customers.

Our Vision

Sport England: Towards an Active Nation 2016-21

Creating a lifelong sporting habit

Tackling inactivity

Challenging the

intention/action Gap

1

Creating regular activity

habits

Building a new habit is

challenging

2

3

Helping those with a

resilient habit to stay that

way

Life gets in the way and is

challenging

Insight Driven

Evaluate –prove and improve

CUSTOMER FOCUS

Creating a lifelong sporting habit

• traditional approaches haven’t worked

• complex problems don’t always need complex

solutions - but do require different thinking

• starting with a deep understanding of people,

their lives before thinking about how every

‘layer’ effects their lives

• places ready to make transformational change

Creating a lifelong sporting habit

Our Local work- how we can help

• New approaches and joining up the ‘system’ -

pilots

• Expertise and advice – commissioning

• Insight and data

• Investment – capital and revenue

• Leadership programmes

• Campaigning – This Girl Can

• Sharing learning

Creating a lifelong sporting habit