Tourism in Maine:Overview and trends

Thomas AllenAmy HudnorCenTRO – University of Maine

August 15, 2005

CenTROCenter for Tourism Research and Outreach

Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries

A partnership of the University of Maine System, tourism industry, and the State of Maine.

Jointly administered by UM and USM Education and training Research and outreach

Maine Tourism - 2003

0.0

2.0

4.0

6.0

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12.0

Mil

lio

ns

of

trip

s

Residents

NonResidents

Day Trips Overnight Trips

Marketable Pleasure Trips

Source: Longwoods International, 2003 Visitor Study

Maine is a “drive” market….

Of the overnight pleasure trip visitors to Maine:

30% are from Massachusetts 50% are from New England states 69% are from Northeast US

Source: Longwoods International, 2003 Visitor Study

Visitors to Maine are drivers…

Transportation Entering Maine

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10

20

30

40

50

60

70

80

90

100

Personal vehicle(includes rental)

Plane Cruise ship / ferry Bus

Per

cen

t

MaineUS average

Used by out-of-state visitors on overnight pleasure trips

Source: Longwoods International, 2003 Visitor Study

Visitors in Maine are drivers…

Transportation while in Maine

0

10

20

30

40

50

60

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90

100

Personal vehicle(includes rental)

Other personal(e.g., cycle, boat)

Taxi / shuttle van Boat / ferry Other

Pe

rce

nt

MaineUS average

Used by out-of-state visitors on overnight pleasure trips

Source: Longwoods International, 2003 Visitor Study

Source: Longwoods International, 2003 Visitor Study

Portland 36%

Kittery 28%

Freeport 26%

Moosehead Lake 4%

Eastport 2%

Madawaska 2%

Places most often visitedby overnight visitors to Maine

Tourism and travel expenditures

$1.6 billion30%

$0.7 billion13%

$0.5 billion9% $1.9 billion

35%

$0.7 billion13%

Retail

Restaurant

Transportation

Recreation

Accommodations

$0.7 billion11%

$0.8 billion13%

$1.0 billion16%

$1.7 billion28%

$1.9 billion32%

By all overnight and day visitors to Maine

2000$5.4 billion total

2003$6.1 billion total

Source: Longwoods International, 2003 Visitor Study

Characteristics of overnight visitors

Older (Median age 46.4 versus 45.1)

Childless (76% versus 73%)

Better educated (69% versus 61% with some college)

White collar (75% versus 71%)

Higher income (%61 versus 56% with $50K+)

Since 2000, visitors to Maine are more likely to be:

Source: Longwoods International, 2003 Visitor Study

Hospitality Sales - 2004

Growth in Hospitality Sales1990 to 2004

Importance of Hospitality Sales2004

Importance of Hospitality SalesFirst Quarter 2004

Importance of Hospitality SalesThird Quarter 2004

New Lodging Places

Potential Developments

Plum Creek development in Greenville Resort / rail development in Brownville Fermata project to identify nature-based tourism

initiatives