tour de road america partnership opportunities 2011
DESCRIPTION
Partnering with the Tour de Road America creates numerous opportunities for community outreach and involvement, as well as promoting your organizations products and services. Download to learn how!TRANSCRIPT
Cyclists and race car drivers...riding to make a difference for cancer survivors.
400 participants and 50,000 attendees expected during theweekend - August 18 - 21, 2011
featuring the American Le Mans Series.
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SPONSORSHIPOPPORTUNITIES
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November 2010 Edition
August 18 - 21Road America, Elkhart Lake, Wisconsin
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The tourdeRoadAmerica
The tourdeRoadAmerica “bike ride to fight cancer” is threefundraising activities that take place during a weekend of auto rac-ing at the Road America race track in Elkhart Lake, Wisconsin.
• A fun, family-oriented bike ride on the race track,• A silent auction of cycling gear, racing memorabilia, and
items from local establishments, and• Cancer outreach and education to the tens of thousands of
race weekend attendees.
The beneficiaries of the event are the Lance Armstrong Foundation, theAustin Hatcher Foundation, and the Vince Lombardi Cancer Clinic(Sheboygan, Wisconsin).
The Ride: The ride will take place on either Friday or Saturday eve-ning, after racing activities have concluded for the day. Race fans,families, and bicycling enthusiasts who make a donation will ridethe beautiful and historic 4.0 mile road racing circuit with their racecar driving heroes from the American Le Mans Series and other eliteauto racing series. About 400 participants will bike up to ten laps asthe sun sets over Elkhart Lake. The ride is open to cyclists of all abil-ity levels and all types of bikes.
Drivers need to keep in top physical form and most are seriouscyclists. Avid cyclists enjoy the twists and turns of the race track. Andfamilies enjoy the chance to ride in a controlled event, free of traffic,road hazards, and stop signs. All around, it’s a great fit and thehighlight of many cyclists’ season.
The Silent Auctions: Cyclists and race weekend attendees have theopportunity to bid on cycling gear, racing memorabilia, and items fromlocal merchants. The auctions takes place in the main spectator thor-oughfare, and culminate just before the start of the Sunday, August 21main feature, the American Le Mans Series race.
Outreach and Education: The tour’s ride headquarters is the loca-tion for ride registration, the silent auctions, as well as cancer out-reach and education activities.
In 2004, the RuSport #10Champ Car, driven by rookiesensation A.J. Allmendinger,competed with LANCE ARM-STRONG FOUNDATIONlogos and “LIVESTRONG”emblazoned on the car toraise awareness of the LAFand its mission.
* Subject to race weekend schedule
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Partnering with the tourdeRoadAmerica not only helpspeople live with, through, and beyond cancer, but it alsomakes excellent business sense.
Marketing partners can choose from a variety of contri-bution levels and options to suit differing budgets andobjectives. Partnerships exist to:
• create corporate giving and community involvementopportunities for your company and your employees
• encourage fitness, good health, and cancer aware-ness for your employees
• reach 50,000 race fans (estimated) throughoutthe race weekend - August 18-21, 2011 (see backcover for demographics)
• receive public relations opportunities and visibilityfor your company before, during and after theevent through extensive media coverage
• reach 400 cyclists• create, extend, or reinforce marketing programs• demonstrate or showcase products.
GET INVOLVED
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THE BENEFICIARIES
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The tourdeRoadAmerica is organized by the all-volunteer staff ofthe Tour de Road America Foundation, a 501(c)(3) tax-exemptorganization with headquarters in nearby Kohler, Wisconsin. TheAustin Hatcher Foundation also plays a significant role in the event.
The assistance and generous support of Road America and spon-sors like you help us make a difference in the battle against cancer.
In 2010, the event raised $16,085 for the beneficiaries, down from$24,000 the previous year due to severe weather just before the2010 ride. The goal for 2011 is $25,000.
LANCE ARMSTRONG FOUNDATION
Since its inception in 2004, the volunteers and participants in thetourdeRoadAmerica have raised over $160,000 for the Lance Arm-strong Foundation and cancer survivorship.
The Lance Armstrong Foundation (LAF) believes that in your battlewith cancer, knowledge is power and attitude is everything.
Founded in 1997 by cancer survivor and cycling champion LanceArmstrong, the LAF provides the practical information and tools peo-ple living with cancer need to live strong.
“If I can beat CANCER,I can beat this hill”
- Two weeks out of treatmentfor breast cancer.
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The Austin Hatcher Foundation
The Austin Hatcher Foundation for a carefree childhood wasformed in 2006 after Amy Jo and Jim Osborn lost their infantson Hatch to a rare form of pediatric cancer.
The foundation’s mission is to support research towards thediagnosis, treatment and development of a cure for pediatriccancer, and to provide support and hope to children and familiesundergoing treatment, as well as those who have lost children due tocancer.
The foundation has developed a landmark group of programsand services essential to help cancer stricken children and theirfamilies function within their community.
The Vince Lombardi Cancer Clinic - Sheboygan
Founded in the spirit of legendary Green Bay Packers coachVince Lombardi, who died of colon cancer at the age of 57, TheVince Lombardi Charitable Funds’ mission is the advancementof research, education, treatment and patient care programs.
This commitment touches those individuals and their familieswho are afflicted with cancer. Vince Lombardi Charitable Fundsprograms include the Vince Lombardi Cancer Clinic in Sheboy-gan; one of twelve state-wide clinics that offer expert cancercare and resources.
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Distribution of 2009 Funds Raised
$5,000 Austin Hatcher Foundation$500 Vince Lombardi Cancer Clinic
$10,485 Lance Armstrong Foundation$16,085* TOTAL
The Austin Hatcher Foundation is theofficial charity of the American Le Mans
Series.
*includes $100 forBicycle Federation of Wisconsin.
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ROAD AMERICA
Road America is the world’s fastest permanent road course locat-ed in Elkhart Lake, Wisconsin - midway between the cities of Mil-waukee and Green Bay and only minutes from the shores of
Elkhart Lake and Lake Michigan.
Road America has been the host and asupporter of “the Tour” since 2004,and contributes track time, services,promotions, and personnel time tothe event.
Situated on 640 rolling acres of Wis-consin’s Kettle Moraine, RA has hosted
races since September of 1955 and cur-rently hosts over 400 events a year.
Road America is one of only a hand-full ofroad circuits in the world maintaining its original configurationbeing 4.048 miles in length and 14 turns. The track featuresmany elevation changes, along with a long front stretch wherespeeds approaching 200 mph (300 km/h) may be reached.Although Road America as a whole is extremely challenging, “thekink” tests both machine and its driver or rider to the limit.
AMERICAN LE MANS SERIES
The American Le Mans Series is the premium brand of motorsportin North America, featuring high-tech, relevant sports cars from themost prestigious automobile manufacturers in the world. Its uniquefour classes of competition showcase exotic, open-top prototypesand sophisticated production-based GT cars, all competing on thetrack at the same time. The American Le Mans Series competes atthe premier road racing tracks across North America and at select-ed temporary street circuits in major urban markets.
The American Le Mans Series is the only motorsports body in theworld that features multiple street-legal alternative energy sources -clean diesel, and E10 and E85 cellulosic ethanols as well newhybrid technologies. Through partnerships with diesel fuel supplierShell, VP Racing Fuels and EPIC (Ethanol Promotion and Informa-tion Council), the American Le Mans Series has taken the leader-ship role in motorsports for the furthering of alternative fuel tech-nology and use. It also illustrates deeper the Series’ relevance to itslist of prestigious manufacturers and affluent consumer base.
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SUMMARY of BENEFITS for PARTNERSHIP-LEVEL SPONSORS
Logo on Tour de Road America Web Site Home Page • • • •
Logo on Ride Flyers and full-page advertisements • • • •
Logo on Ride Brochures • • • •
Logo on Ride Posters • • • •
Recognition in Pre- and Post-Event E-Mails • • • •
Logo T-shirts • • • •
Logo Banners at TdRA Booth (provided by company) 3 x 5 3 x 5 3 x 10 2 - 3 x 10
Ad in Ride Program (provided by company) 1/4 page 1/3 page 2/3 page full page
Logo in 2012 Partnership Opportunities Guide • • • •
Logo on Ride Programs • • • •
Complimentary Ride Entries with T-shirts and Goodies 2 4 6 10
“Thank You” Plaque for Display at your Company • • • •
Rotation in Event Weekend PA Announcements • • • •
Coupons/Samples/Giveaways in 500 Goodie Bags* • • • •
Web banner prepared for display on your site • • •
Recognition in All Press Releases • • •
Recognition in Press Releases (rotation) •
Logo on Web Banner Ads • •
Product Demonstration / Display Space for Partner* 10 x 10 10 x 20
Press Release Announcing Contribution • •
Television / Radio Spot Recognition • •
Loaner Bicycles for Ride 2 4
Check Presentation During Pre-ride Ceremony • •
Exclusive (business category) Event Entitlement •
Lead the parade lap / pre-ride ceremony •
Banner Display on Pit Road* ** (Courtesy of Road America) •
¹ Subject to production deadlines for printing and mailing* Subject to approval by Tour Organizing Committee and Road America** Nominal production cost to be assumed by marketing partner
YELLOWJERSEY
POLKADOT
JERSEYGREENJERSEY
WHITEJERSEY
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SUMMARY of BENEFITS for SILENT AUCTIONand RECEPTION CONTRIBUTORS
Logo on Tour de Road America “Event Info” Web Page • •
Recognition on “Event Info” Web Page • •
Rotation in Pre- and Post-Event E-Mails • •
Rotation in all Pre- and Post-Event E-Mails • •
Logo on T-Shirts • •
Recognition in 2012 Partnership Opportunities Guide • •
Logo in 2012 Partnership Opportunities Guide • •
Logo in Silent Auction Program • •
Coupons or samples in 500 Goodie Bags • • • •
Company Name in Silent Auction Program • •
“Thank You” Certificate for Display at your Company • •
Rotation in Event Weekend PA Announcements • •
3' x 5' Banner at “Refuel and Refresh Zone” (provided by company) •
3‘ x 5’ Banner at Silent Auction (provided by company) •
Exclusive entitlement for event “Refuel and Refresh Zone” •¹ Subject to production deadlines for printing and mailing* Subject to approval by Tour Organizing Committee and Road America** Nominal production cost to be assumed by marketing partner
$1,000 ormore
less than$1,000
$1,000 to$2,499
less than$1,000
SILENT AUCTION RECEPTION /REFUEL & REFRESH
IN-KIND DONATIONS
In-kind donations for the silent auction and the“refuel and refresh zone” are critical to the suc-cess of the event. The organizing committee strivesto minimize event expenses -- in-kind donationsenable us to realize the objectives of thetourdeRoadAmerica...raising money to fight cancer.
SILENT AUCTION ITEMS NEEDED• Gift certificates for local establishments• Cycling gear & memorabilia• Racing memorabilia
OTHER ITEMS NEEDED• Loaner bicycles for drivers, VIPs• T-shirts for participants• cycling or other apparel for volunteers• snacks and beverages for reception• Headquarters tent
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YELLOW JERSEY - Exclusive Event Title Partner
In cycling, the Yellow Jersey is worn bythe leader, and ultimately the champion,
of the Tour de France.
CashContribution
$10,000 or more
GREEN JERSEY - Official Partner
The Green Jersey is worn by the leaderof the sprinting competition within the
Tour de France.
CashContribution
$2,500 to $7,499
Goods or ServicesContribution
$5,000 to $10,000 (retail value)OR
WHITE JERSEY - Associate Partner
The White Jersey is worn by the leadingyoung rider of the Tour de France.
CashContribution
$1,000 to $2,499
Goods or ServicesContribution
$2,500 to $4,999 (retail value)OR
PARTNERSHIP LEVELS
The Polka Dot Jersey is worn by theleader of the “King of the Mountains”competition within the Tour de France.
CashContribution
$7,500 to $9,999
Goods or ServicesContribution
$10,000 or more (retail value)
POLKA DOT JERSEY - Non-exclusive Event Presenter
OR
“Thank you very much foryour hard work. A couple ofyears ago, I lost my bestfriend of 33 years to cancer.He was inspired by Lance‘sfight and it gave him thecourage to fight as long ashe could. LAF is a greatcause and we are proud tosupport it ...”
Drew LewisAustin, Texas
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PARTNERSHIP LEVELS
YELLOW JERSEY
Exclusive Event Title PartnerCash Contribution of $10,000 or more
PRE-EVENT MARKETING EXPOSURE
• Logo on Tour de Road America web site home page• Title logo in all advertisements• Web banner prepared for your web site• Logo on web banner ads• Prominent logo on Ride Brochures and Flyers• Recognition in press releases• Recognition in television / radio spots• Prominent logo on Ride Posters• Logo on full-page ride advertisements• Recognition in pre-event e-mails
EVENT MARKETING EXPOSURE
• Opportunity to distribute coupons, samples, or giveawaysin goodie bags*
• Check presentation during pre-ride ceremony• Lead the parade lap / pre-ride ceremony• Product demonstration / display area - 10' x 20'*• Prominent logo on t-shirts• Display of two 3' x 10' corporate / logo banners**• Full page ad in ride program• Banner display on pit road (courtesy of Road America)* **• Recognition in event weekend PA announcements
ADDITIONAL BENEFITS
• “Thank You” plaque commemorating partner’s contribution• Ten complimentary ride entries with t-shirts and goodies• Up to four loaner bicycles for event• Logo in 2012 Partnership Opportunities Guide• Recognition in post-event e-mails
* Subject to approval by Tour Organizing Committee and Road America** Nominal production cost to be assumed by marketing partner
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PARTNERSHIP LEVELS
POLKA DOT JERSEY
Non-Exclusive Event PresenterCash Contribution of $7,500 to $9,999 or
Goods or Services Contribution of $10,000 or more (retail value)
PRE-EVENT MARKETING EXPOSURE
• Logo on Tour de Road America web site home page• Presented by / logo in all advertisements• Web banner prepared for your web site• Recognition in press releases• Prominent logo on Ride Brochures and Flyers• Prominent logo on Ride Posters• Logo on full-page ride advertisements• Logo on web banner ads• Recognition in television / radio spots• Recognition in pre-event e-mails
EVENT MARKETING EXPOSURE
• Opportunity to distribute coupons, samples, or giveawaysin goodie bags*
• Product demonstration / display area - 10‘ x 10’*• Logo on t-shirts• Display of 3' x 10' corporate / logo banner**• 2/3-page ad in ride program• Recognition in event weekend PA announcements
ADDITIONAL BENEFITS
• “Thank You” plaque commemorating partner’s contribution• Six complimentary ride entries with t-shirts and goodies• Up to two loaner bicycles for event• Logo in 2012 Partnership Opportunities guide• Recognition in post-event e-mails
* Subject to approval by Tour Organizing Committee and Road America** Nominal production cost to be assumed by marketing partner
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PARTNERSHIP LEVELS
GREEN JERSEY
Official PartnerCash Contribution of $2,500 to $7,499 or
Goods or Services Contribution of $5,000 to $10,000 (retail value)
PRE-EVENT MARKETING EXPOSURE
• Logo on Tour de Road America web site home page• Web banner prepared for your web site• Logo on Ride Brochures and Flyers• Logo on Ride Posters• Logo on full-page ride advertisements• Rotation in select press releases• Recognition in pre-event e-mails
EVENT MARKETING EXPOSURE
• Opportunity to distribute coupons, samples, or giveawaysin goodie bags*
• Logo on t-shirts• Display of 3' x 5' corporate / logo banner**• 1/3-page ad in ride program• Rotation in event weekend PA announcements
ADDITIONAL BENEFITS
• “Thank You” plaque commemorating partner’s contribution• Four complimentary ride entries with t-shirts and goodies• Logo in 2012 Partnership Opportunities guide• Recognition in post-event e-mails
* Subject to approval by Tour Organizing Committee and Road America** Nominal production cost to be assumed by marketing partner
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PARTNERSHIP LEVELS
WHITE JERSEY
Associate PartnerCash Contribution of $1,000 to $2,499 or
Goods or Services Contribution of $2,500 to $4,999 (retail value)
PRE-EVENT MARKETING EXPOSURE
• Logo on Tour de Road America web site• Logo on Ride Brochures and Flyers• Logo on Ride Posters• Logo on full-page ride advertisements• Rotation in select press releases• Recognition in pre-event e-mails
EVENT MARKETING EXPOSURE
• Logo on t-shirts• Display of 3' x 5' corporate / logo banner**• 1/4-page ad in ride program• Rotation in event weekend PA announcements
ADDITIONAL BENEFITS
• “Thank You” plaque commemorating partner’s contribution• Two complimentary ride entries with t-shirts and goodies• Logo in 2012 Partnership Opportunities guide• Recognition in post-event e-mails
* Subject to approval by Tour Organizing Committee and Road America** Nominal production cost to be assumed by marketing partner
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MARKETING OPPORTUNITY EXAMPLES
BANNERS AND SIGNS
T-SHIRTS
Above: Sponsors received recog-nition at the opening ceremoniesin front of more than 350 riders.
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Sponsors benefited from signs and large banners in themain traffic thoroughfare at Road America.
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T-shirt artwork featured all Tour deRoad America marketing partners.
Advertisement were seen in 50,000 programs, 7,500 full-colorbrochures were distributed at bicycle shops, establishments in Illi-nois and Wisconsin, at the Road America gates, and in mailingsto ticket holders. Two hundred posters were also placed aroundthe community.
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“THANK YOU” TO OUR 2010 PARTNERS
HOSTED AND SUPPORTED BY
SILENT AUCTION AND RECEPTION CONTRIBUTORS
PRESENTED BY
G e a r G r i n d e r • G i o r d a n a C y c l i n g A p p a r e l • S a r g e n t o F o o d s • A L M S Te a m sC y t o S p o r t • Tr e k B i c y c l e s • T i f o s i S u n g l a s s e s • G i r o H e l m e t s
a n d m a n y m o r e . . . t h a n k y o u !
T H A N K S T O
I M S A • P a t r o n G T 3 C u p • U S F 2 0 0 0 • S t a r M a z d a •V o l k s w a g e n T D I C u p • A C D S Y S T E M S • S k i p B a r b e r •
W AT S O N ’ S I N C . • A N D M A N Y O T H E R S !
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Tour de Road America Foundationan IRS 501(c)(3) tax-exempt organization withheadquarters in Kohler, Wisconsin and a 100%volunteer staff.
Event Co-Director and PresidentGeorge Siegle517.980.4609 [email protected]
Event Co-Director and Vice PresidentBrett Edgerle920.698.0971 [email protected]
Marketing Chairperson and Corporate SecretaryAnn Siegle517.402.8500 [email protected]
Registration ChairpersonChris Brown519.381.0151 [email protected]
AdvisorEd Foy, CPA920.922.2100 [email protected]
Silent Auction - Co-ChairpersonKarl Hendrikse920.458.9445 [email protected]
Silent Auction - Co-ChairpersonCristin Robb586.823.4749 [email protected]
Jersey ChairpersonDavid Frost517.202.2257 [email protected]
Team and Series Relations ChairpersonPatrick Robb586.823.4749 [email protected]
Road America
Marketing & PromotionsMary Lou Haen920.892.4576 [email protected]
Press Relations & Public CommunicationsJulie Sebranek920.892.4576 [email protected]
CONTACTS
Lance Armstrong Foundation
Director of AdvancementColin J. Wallis512.279.8375 [email protected]
Austin Hatcher Foundation
Vince Lombardi Charitable Funds
Executive DirectorJudy McGauran414.649.5463 [email protected]
Photos courtesy of and copyright © 2004 - 2008FormulaFoto; Mark Becker; Adam Steineke; Chris Brown; LuhaLievonen and George Siegle.
FACTS - BY THE NUMBERS
• The tourdeRoadAmerica is a fun, family-oriented bicycle ride to fight cancer. It takesplace on the 4.0 mile Road America race track.
• The tourdeRoadAmerica will be held on theweekend of August 18-21, in conjunction witha weekend of auto racing featuring the Ameri-can Le Mans Series. The weekend is one ofWisconsin’s premiere summer attractions, withattendance of 50,000 or more expected.
• The event raises funds for the Lance Arm-strong Foundation, the Austin Hatcher Foun-dation, and the Vince Lombardi Cancer Clinic.One in three men and one in four women willbe directly affected by cancer in their lifetime.
• In 2010, the tourdeRoadAmerica had:
- almost 300 cycling participants
- $16,085 donated directly the eventbeneficiaries
- extensive exposure / advertising impres-sions through PA announcements; eventflyers; booth and track signage; T-Shirts;TV, radio, and print advertising.
• American Le Mans Series Spectator Profile:- Average Income: $72,000- 61% Male - 39% Female- Average Age: 39- 72% Attend(ed) College- 68% Are Married, 52% Have Children
*Subject to track schedule
© 2010 Tour de Road America Foundation. All trademarks and registered trademarks are the property of their respective owners.
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