Tough salesman to outsell (Quality of Dow substituted phenols gives him an advantage)

Dow salesmen are enthusiastic w h e n it comes to making a sale. But often they express their enthusiasm in patient conviction.

"The customer knows h is business best," they reflect, "and his judgment of a product is second to none. That 's why we let any of our substituted phenols (Bisphenol A, for in­stance) speak for itself. Test it!" our salesmen encourage.

Good strategy! For, t ime and time again, testing results in buying! Quality makes the difference . . . not only to our salesmen but, more so, t o the growing number of manufac­turers who gain more uniform processing and improved products. It 's Dow quality—a consistent ingredient you can depend on at no extra cost, THE DOVV CHEMICAL COMPANY,

Midland, Michigan, Dept . BD836E-1 .

Y O U CAN DEREND ON Dow DEC. 2, 1957 C & E N 2 7