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Toshiba Understanding Costs Understanding Costs of Chip Design and of Chip Design and Manufacture Manufacture Peter Hsu, Peter Hsu, Ph.D. Ph.D. Chief Architect Chief Architect Microprocessor Development Toshiba America Electronics Components, Inc.

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Page 1: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Toshiba

Understanding Costs of Chip Understanding Costs of Chip Design and ManufactureDesign and Manufacture

Peter Hsu, Ph.D.Peter Hsu, Ph.D.Chief ArchitectChief Architect

Microprocessor DevelopmentToshiba America Electronics Components, Inc.

Created 22 February 2001 at the University of Wisconsin in Madison

Page 2: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

OutlineOutline

Manufacturing CostDesign CostPricingBig PictureSummary

§The costs, prices and revenue models in this presentation are forillustration purposes only, and have no relationship to Toshiba.

Page 3: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Manufacturing CostManufacturing Cost

Functional Silicon Die– Die Size– Process Maturity

Package & Assembly– Substrate vs. Lead Frame

Frequency Yield– Production Volume

Page 4: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Yield as Function of Die SizeYield as Function of Die Size

0%

25%

50%

75%

100%

25 50 100 200 400 800

Chip Size (mm^2)

Func

tiona

l Yie

ld

New Process

Volume Production

Mature Process

Page 5: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Functional Die CostFunctional Die Cost

$0

$500

$1,000

$1,500

$2,000

50 100 150 200 250 300 350 400

Chip Size (mm^2)

New Process

Volume Production

Mature Process

§Assumption: 200mm (8 inch) wafers at $3,000 each

Page 6: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Typical ParametersTypical Parameters

Defect Densities– New Process: 10 per inch2 (1.5 per cm2 )– Volume Production: 5 / in2 (0.8 / cm2 )– Mature Process: 2 / in2 (0.3 / cm2 )

Wafer Costs– Mature Process (e.g. 0.25µm): $2,000– New Process (e.g. 0.15 µm): $5,000

§Estimated from diverse industry sources. Data is not representative of anyparticular fab or company. Wafer costs fluctuate and increases over time.

Page 7: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

PackagesPackages

Lead Frame– Cheap– Poor:

• Electrically• Thermally

Substrate– Moderate Cost– Good Performance

Hermetically Sealed?

Lead Frame Punched from Tape

Encapsulation byPlastic Injection-Mold

Cavity-DownThermallyEnhanced

PlasticBall Grid Array

Typical Cost: $1

Typical Cost: $4

Page 8: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Example #1: Graphics ChipExample #1: Graphics Chip

Test ($1.00)97%

Speed Yield

($0.49)

Assembly ($0.60)

1% Fallout ($0.15)

60mm Die ($6.36)

63% Functional

Yield ($3.72)

BGA Package ($4.00)

§Assumption: 200mm (8 inch) wafers at $3,000 each, defect density 0.8

Total: $16.31

Page 9: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Example #2: After ShrinkExample #2: After Shrink

Test ($1.00)99%

Speed Yield

($0.10)

Assembly ($0.60)

1% Fallout ($0.08)

30mm Die ($3.08)

79% Functional

Yield ($0.82)

BGA Package ($4.00)

§Assumption: 200mm (8 inch) wafers at $3,000 each, defect density 0.8

Total: $9.68

Page 10: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Process VariationProcess Variation

300 400 500 600 700 800

Frequency (MHz)

Yie

ld

Low VolumeASIC Device

Mass ProductionDevice

EquivalentSpeed ASIC

Page 11: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Example #3: Speed SortedExample #3: Speed Sorted

Test ($1.00)

85% Speed Yield

($2.79)

Assembly ($0.60)

1% Fallout ($0.15)

60mm Die ($6.36)

63% Functional

Yield ($3.72)

BGA Package ($4.00)

§Assumption: 200mm (8 inch) wafers at $3,000 each, defect density 0.8

Total: $18.62

Page 12: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Sanity Check: DRAMSanity Check: DRAM

Defect Density– Higher: much denser fine geometry– Offset by redundancy

Wafer Cost– More complex front end for capacitor– Offset by less metal layers (e.g. 1 W + 2 Al)

64Mbit in 0.25µm: $7??

– 0.55 µm2 cell, 65% cell area: 58mm2 die– $2,000 wafer, 84%yield: $527 die– 30¢ TSOP, $1 test/redundancy, 50¢ handling

Page 13: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Design CostDesign Cost

Time– How Long Until Revenue

Resources– No. People, Experties, CAD Tools

Risk– Schedule Slip– Performance Irregularities– Reliability Problems

Page 14: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Typical Project ScheduleTypical Project Schedule

Architecture

Logical Design (RTL)

Logical Verification

Physical Design (Synthesis, P&R)

Physical Verification (Timing)

Prototype Fabrication, Package

Silicon Debug

In-System Verification

2nd Physical Design

2nd Physical Verification

Production Fabrication

9 months

12 month

9 month

6 month

3

2

4

6 month

3

3

9 months

1st tapeout

customersamples

2nd tapeout

Years1 2.250.25 0.5 0.75 1.25 1.5 1.75 2 2.5 2.75 3

Variations: Startup: Architecture –6 Big Company: System Verif. +6

Page 15: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Typical Manpower RequirementsTypical Manpower Requirements

Performance

Logical Design

Logical Verification

Physical Design

Physical Verification

Package Design

Reference Board Design

In-System Verification

2nd Physical Design

2nd Physical Verification

Documentation

5 – 25

5 – 25

5 - 50

2 - 30

1 - 3

1 - 5

1 - 5

2 – 10

Quarters

Range: Startup – Mature Company

Page 16: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Design Cost SummaryDesign Cost Summary

$333K§ per Person Year– Low: 20p x 3y = $20M– High: 150p x 3.5y = $175M

Amortize– High Volume

• Demand Generation• Derivative Products

– High-Value System Product

§Compensation $150K + 50% Benefits + 50% Equipment + 20% Facilities

Page 17: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Example #1: PC Graphics ChipExample #1: PC Graphics Chip

BGA Package ($4.00)

63% Functional

Yield ($3.72)

60mm Die ($6.36)

NRE $20M 1M parts ($20.00)

Assm+Test ($2.24)

15% Profit ($5.99)

10% Sales Cost

($3.63)

§Highest volume PC OEM product line shipped several million in year 2000

Price: $46

Page 18: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Example #2: High-End RouterExample #2: High-End Router

BGA Package

($50)

9% Functional

Yield ($519)

400mm Die ($51)

NRE $20M 100K parts

($200)

Assm+Test ($10)

15% Profit ($137)

10% Sales Cost ($83)

§Chip revenue stream $100M. System revenue stream $1B?

Price: $1,050

Page 19: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Return On Investment (ROI)Return On Investment (ROI)

#1: PC Graphics Chip$4M Profit $20M 4yr = 5%

• Do better by investing in S&P 500

#2: High-End Router$14M Profit $20M 4yr = 18%

• Can afford R&D for future

Derivatives Help$16M Profit $25M 7yr = 9%

Page 20: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Big PictureBig Picture

Business Models– Deep Pocket

• Demand Generation + Forward Pricing• e.g. Nintendo, Sony Video Game Consoles• Variant: Startup Company Acquisition

– System Subsidy• System Sales + Support Cost• e.g. Sun Microsystem, Hewlett-Packard

Microprocessors• Variant: Subcontracted Design

Page 21: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Model #1: Deep PocketModel #1: Deep Pocket

Architecture

Design

Proto Fab (600mm2 in 0.12µm)

HW Debug/Qual

Mass Production (400mm2 in 0.10µm)

Sales Channel

1st Shrink (300mm2 in 0.09µm)

2nd Shrink (150mm2 in 0.06µm)

Software Development

Promotion Campaign

Year2001 0602 03 04 05 07 08 09

0.18µm 0.12µm 0.09µm 0.06µm

18 mo.

3

12

6

3

12

15

12

12

12

0.10µm

demand

2010

Page 22: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Forward PricingForward Pricing

Process Generation

Proto Fab (600mm2 in 0.12µm)

Mass Production (400mm2 in 0.10µm)

1st Shrink (300mm2 in 0.09µm)

2nd Shrink (150mm2 in 0.06µm)

Mature Process (0.06µm)

Units Shipped

Revenue, Price = $250

Net Gain: $1.8B

ROI: ($1.8B – $175M) $175M 9yr = 100% (– cost of $7.5B 2yr, ...)

Year2001 0602 03 04 05 07 08 09

0.18µm 0.12µm 0.09µm 0.06µm

$1,900

$550

$50

$27

$250

0.10µm

demand

2010

25M 30M 30M 15M

($7.5B) 0 $6B $3.3B

Page 23: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

Model #2: System SubsidyModel #2: System Subsidy

Example:16-Processor Server

Price: $7,000

Cost: $6,000

Volume: 50,000 units 2 years

NRE: Chip $20M + System $20M

Recovery: $400 per system

“Profit”: $600 per system

ROI: $60M $40M 5yr = 30%

“A Better Server”

NoteSystem Sales + Support Cost » Chip Sales Cost

Page 24: Toshiba Understanding Costs of Chip Design and Manufacture Peter Hsu, Ph.D. Chief Architect Microprocessor Development Toshiba America Electronics Components,

SummarySummary

Cost

Implementation

Architecture

Marketing

Sales

ManagementResearch

Manufacturing

Investment Profit

The Business of Making Chips