topeak 08 introduction

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  • 8/9/2019 Topeak 08 Introduction

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    Philips is a registered trademark of Philips Electronics N.V. - Solarc™ LIGHT is a registered trademark of Welch AllynTM LIGHTING PRODUCTS DIVISION - Teflon® is a registered trademark of DuPont.

    Shimano® is a registered trademark of Shimano® Inc. - Location Photography : Colin Meagher - All content © Topeak, Inc. 2007 Printed in Taiwan. 12/2007

    Product specifications subject to change without prior notification.

    For more information about Topeak, please contact yournearest Topeak authorized bicycle distributor or visitour Web: www.topeak.com

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    CONTENTS

    Intro - New Products 1Cycle o f In novati on 2Product by Lifestyle 4Bags 6Bike Tent 24Bottle Cages 26

    Child Carrier 28Computers 30Fenders 32Lights 36Pumps - Floor 48Pumps - Mini 58Racks 74Repair 80Storage 85Tools 88Extras 96

    For many,riding a bike is more than simply rolling on two

    wheels. Because once the ride starts, it’s impossible to

    think about anything else. All that exists in life is what’s

    in front of you right now. Long grinding climbs and

    sweet descents, empty country roads and clogged

    urban streets, tailwinds on a sunny day and flat tires in

    the rain. Life i s distilled down to the ride. That’s why we

    say ride equals life. At Topeak we know this feeling well.

    We’re riders and we’re passionate about finding new

    ways to make each and every ride the best it can be. In

    the following pages you’ll find innovative new products

    and time-tested favorites all designed with one thing in

    mind: making the ride, and life, the best it can be.

    FlashStand™ S

    l

    i

    mHolds your road bike inplace by slipping overthe crank arm.(Pages 85)

    RX BeamRack Ca

    b

    o

    nFeed your carbon habit. Sets thestandard in high tech transportfeaturing the QuickTracksystem. (Page 77)

    MTX TrunkBag ™ EXPTotally redesigned MTXTrunkBag series, lighterweight, featuring theQuickTrack system.(Page 12)

    WhiteLite™ HP 2WLight weight and bright,2 watt high power LEDsystem with rechargeableLith-Ion power pack.(Page 41)

    Micro Rocket CBT/AL 

    T& Mt. Rocket CBT/AL 

    TLight weight compact design,with a T-handle for addedcomfort while pumping.(Page 60 and 66)

    Handlebar& Trunk Dr 

     yBa

    g Weather proof, sonic weld-ed, fully sealedconstruction featuringQuickTrack and QuickClick

    systems. (Page 8, 9)

    DeFender ™ R1/R2Light weight fullyadjustable quick releasefenders for road bikes.(Page 33)

    Ratchet RocketMake fast adjustments andrepairs. Reversible ratchetwith 11 tools. (Page 94)

    CONTENTS

    Intro - New Products 1Cycle o f I nnovat ion 2Product by Lifestyle 4Bags 6Bike Tent 24Bottle Cages 26

    Child Carrier 28Computers 30Fenders 32Lights 36Pumps - Floor 48Pumps - Mini 58Racks 74Repair 80Storage 85Tools 88Extras 96

    WhiteLite™ HP 1

    W A 

     A High power 1 watt LEDpowered by three AAbatteries. (Page 44)

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    Here are just a few category defining firsts

     from Topeak! 

    Here are just a few category defining firsts

     from Topeak! 

    We’re always in a const ant cycle of innovation!Innovation is defined as the process of making something better

    by introducing a new idea or solution. At Topeak, innovation is

    what we do. It’s part of our culture. And over the last 17 years

    we’ve received an avalanche of awards and accolades to

    become the top cycling accessory company in the world.

    Our JoeBlow™ floor pumps with SmartHead™ technology sense

    and automatically adapt to Schrader and Presta valves without

    swapping out parts, have become the standard by which all

    other are measured. The award-winning Morph™ series of mini

    pumps put floor pump convenience and power in a portable

    package. Our legendary ALiEN™ multi-tools separate, allowing 

    cyclists to bring only the tools they need. And our Hexus ™ mini

    tool and Bikamper™ personal shelters received the prestigious

    Red Dot award for outstanding design. Among the new addi-

    tions for this year are a ratcheting mini tool, an inflatable front

    fender to complete our exciting AirFender™ line, and weather

    poof trunk and handlebar Drybags.

    But all the awards and write-ups in the world don’t mean a thing 

    if what we create doesn’t make the ride better. We’re cyclists

    too. And we love the fact that the products and accessories we

    create help facilitate an escape from the traffic jams, cubicles

    and mind-numbing meetings of everyday life.

    Innovation may be our forte, but riding is our life. And as long 

    as there’s a ride, we’ll keep finding ways to make it better.

    Innovation makes the 

    ride better

    We’re always in a const ant cycle of innovation!

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    Mountain

    Road

    Touring 

    Commute

    Home/Shop

    Cycling Lifestyleand Product

    Selection

    When you ask someone the question “what do you

    do?” the answer is usually something like, “I work in

    a bank” or “I’m a mechanic”,something like that. If 

    you approach someone with a bicycle and pose the

    same question, the answer is likely to be “I’m afreerider” or “I’m a roadie” or “I’m a mountain biker”.

    Cyclists often define who they are by what they ride.

    That’s because, for most, cycling is a lifestyle. Or

    more precisely, a series of lifestyles, each with it’s

    own unique personality.

    Savvy retailers know this. And they also know that

    once you discover your customer’s passion- their

    cycling lifestyle- you’re more likely to find something

    that will interest them. To help make that process

    easier we’ve arranged the products in this catalogue

    into five cycling lifestyles: mountain, road, touring,

    commute and home/shop. It’s a fast and easy way to

    quickly identify the products and accessories that

    will provide the most benefit to your customer and

    greatly increase the likelihood of making the sale.

    Our website stats tell us that these cycling lifestyles

    resonate with cyclists. Overwhelmingly, it is how

    they navigate our website to find relevant products

    that interest them.

    Throughout this manual you’ll find icons to help you

    identify the products that best fit your customer’s

    cycling lifestyles. These, in combination with our

    consumer catalogue and website, will get you and

    your customers on the same page, and make Topeak

    your easiest sell.