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C AT R I O N A P O L L A R DA U T H O R , F R O M U N K N O W N T O E X P E R T

1 . I T ’ S N O T A B O U T Y O USuccessful networkers take time to listen so they can find out about others and see how they can help. Good networking based on reciprocity builds long-term relationships.

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2 . K N O W W H O Y O U A R EPeople whose personal branding is very clear and whose actions and words reflect that branding are the most successful networkers. They know what it is that makes them unique and how to explain that one thing in a way that inspires and attracts others.

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3 . L I V E , E A T A N D B R E A T H E Y O U R P E R S O N A L B R A N D S T A T E M E N T

Your elevator statement summarises what you do succinctly and when said confidently will

make people listen. This statement must roll easily off your tongue, and your wording should be flexible enough to slot into any conversation,

whether it’s a black tie affair or a backyard barbecue with friends.

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4 . C H O O S E T H E R I G H T N E T W O R K I N G O P P O R T U N I T YIt pays to network with many different people, from potential clients, to industry peers and community groups. Networking is not just about who you meet and connect with, but also about who those connections may refer you to.

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5 . W O R K T H E R O O M , N I C E LYNetworking is your opportunity to meet new people and start great conversations. Introduce yourself to people throughout the room, ensuring you make a number of new contacts at each event.

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6 . A P P R O A C H A G R O U P O F T H R E EDon’t wait for someone to approach you at a networking event. Make the first

move and introduce yourself to someone. It’s best to approach a group of three or

more people having a discussion. Often it’s easier to join a discussion with a larger

group of people than approaching a discussion between two people.

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7 . A LWAY S F O L LO W U PNetworking doesn’t finish when you leave the event with a handful of new

contacts; this is just the beginning of the relationship. Connect with the people you

meet at events via LinkedIn, social media, email or phone and put work into

building that relationship for the long term.

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B O N U S T I P : B E A C O N N E C T O RIn the same way you hope others will remember you because you’ve left them with

a clear impression of what you do, great networkers always refer their contacts for

new opportunities. Remember, it’s not always about you getting connections, it

can be about you being the connector and giving referrals will pay dividends down

the track.

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Discover the networking secrets Catriona Pollard used to skyrocket her personal brand……

D O W N LO A D Y O U R F R E EN E T W O R K I N G R E S O U R C E G U I D E TO D AY !

bit.ly/networkingresource

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Catriona is the founder and director of CP Communications, a well-

respected and innovative PR and social media agency, which merges

traditional PR methodologies with cutting-edge social media strategies.

Her transformation to an international speaker, popular media

commentator and leader of a highly successful PR Agency has been

captured in her book, From Unknown To Expert.

Catriona is renowned for being an inspiring presenter that shares

practical skills and expertise so attendees can immediately implement

what they've learnt to see real results.

www.cpcommunications.com.au | info@cpcommunications.com.au | P 02 9460 9200

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