Top 10 ways that your website is wrecking your lead generation efforts

#1 Weak value propositionStrong value propositions are the #1 conversion factor

that a business can control

#2 Not mobile friendly

Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

Mobile will be the #1 web access platform by the end of 2015

#3 Using image sliders

Multiple messages delivered via an image slider means less than 1% conversion. Use 1 message per page with hero shot.

#4 Poor use of color

85% of purchasing decisions are based on color. Have a strategy. Use a contrasting color for call-to-action buttons.

#5 Using generic images

Authentic images supporting your value proposition drive conversions.

#6 Wrong fonts and sizes

San serif for body with 16 point minimum font size. Keep to two font types.

#7 No call to action above the fold

You need a call-to-action to get a conversion. Make sure that they see it without scrolling.

#8 Not following usage patterns

Don’t get creative with navigation. Use the F pattern to guide your content.

#9 No proof points or boosters

Customer images with quotes, titles and companies are great. Showing big brands helps with credibility.

#10 No use of video

YouTube is the second biggest search engine. Video can increase conversion 80%. Think customer interview.

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