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TOP10

PROVIDE SIMPLEPAGE LAYOUTMaking it easy for website visitors to

find the content they're looking for

keeps them on your site. Google's

page layout algorithm encourages

marketers to keep relevant

information above the fold and

simplify page navigation for SEO.

1

USE A MIX OF SHORT AND LONGTAIL KEYWORDSContent marketing and SEO strategies require diverse and relevant keywords

to help search users find your site. With more than 12 percent of consumers

reporting that they search using longtail keywords, developing a strategy

with a healthy mix of shorter terms and lengthier phrases increases a site's

discoverability. It also fosters more natural use of phrases in written content.

2

ANSWER FREQUENTLY ASKED QUESTIONSWITH CONTENTThink about the frequent questions 

fielded by your sales teams or the

inquiries you see on social media.

If certain themes arise, these

topics make strong fodder for

website content. Answering

prospects' questions before they ask

them shows your company cares

about their needs.3

4

DIRECT USERS TO OTHER RELEVANT CONTENT, NOT JUST CONVERSION PAGESEven highly compelling and

creative content may not lead directly to

conversions. However, that doesn't mean

a reader or viewer isn't interested in your

products or services. Including links to

related articles on a website keeps top-of-

funnel visitors moving through your site

and drives them closer to conversion.

FREQUENTLY TEST FOR OPTIMUM PERFORMANCENothing is more frustrating for a website visitor than a poor load speed. The

average ecommerce-enabled site is 9 percent slower now than it was a

year ago. Frequently testing for optimum performance ensures prospects can

navigate your site without delay.

5

MAKE CONTENT ACCESSIBLE FOR ALL AUDIENCESMobile users account for an

increasingly large portion of website

traffic, and it's important to offer

them a site they can access from

smartphones and tablets.

As these devices become more

common - and their growth isn't

slowing any time soon - a mobile-

optimized website will become a

competitive necessity. 6

INCLUDE OUTBOUND LINKS TO SOURCESSometimes prospects reading website

content want to see where information

comes from.

If you're citing a research institution, an

exclusive interview or another third party in

an article, blog post or other kind of content,

include a link to the original source.

7

HAVE DIVERSESITE CONTENTNot everyone is swayed by industry

trends and news content. The same

applies to infographics, video and other

content types you use on your site.

Create several different kinds of content

to appeal to an increasingly diverse

prospect base. Many companies have

already taken this to heart, with most B2B

brands using more than 10 different types

of content.

8

GIVE USERS OPTIONS FOR FINDING CONTENTContent marketing and SEO often go hand in hand. But a strong content

marketing strategy is present throughout the web. Share information on

social networks and deliver opt-in email marketing strategies to make it easy

for prospects to find information.

9

USE ATTRACTIVEVISUALSInfographics and video express

relevant information in a highly

engaging format. However, the use

of visual content shouldn't stop

there.

Whitepapers, industry news articles, 

blogs and other written

content should also have images

included to make webpages more

attractive and keep prospects

interested.10

THANKS FOR READING!Get your fix for more content marketing news, tips and trends at Brafton.com.

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