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  • Tomorrows world today:Transforming the housing sector

    Edited by Christoph Sinn

    Chartered Institute of Housing in partnership with Orbit Group

  • Tomorrows world today:transforming thehousing sector

    Edited byChristoph Sinn

    Chartered Institute of Housing in partnership with

    Orbit Group

  • The Chartered Institute of HousingThe Chartered Institute of Housing (CIH) is the professional body for people involved inhousing and communities. We are a registered charity and not-for-profit organisation.We have a diverse and growing membership of over 22,000 people both in the publicand private sectors living and working in over 20 countries on five continents acrossthe world. We exist to maximise the contribution that housing professionals make to thewellbeing of communities. Our vision is to be the first point of contact for and thecredible voice of anyone involved or interested in housing.

    Chartered Institute of HousingOctavia House, Westwood Way, Coventry CV4 8JPTel: 024 7685 1700Email: Web site:

    Orbit GroupOrbit Group is one of the largest housing organisations in the country, providing morethan 35,000 homes in the Midlands, the South East and the East of England. Ouroperating associations, Orbit Heart of England and Orbit East and South, help to buildstrong communities and meet local housing need in more than 100 local authorityareas. Orbit Homes, our development and sales organisation, was named the CIHHousing Heroes Development Team of the Year for 2011. Orbit Services offers a fullrange of back office functions and specialist support to the Orbit Group and externalclients. Orbit is a strong social business committed to delivering its ambition of BuildingBrighter Futures for People and Communities

    Orbit GroupGarden Court, Harry Weston Road, Binley Business Park, Coventry CV3 2SUTel: 024 7643

    Tomorrows world today: transforming the housing sectorEdited by Christoph SinnPublished by the Chartered Institute of Housing in partnership with Orbit Group 2011 The editor and the individual authors of the chaptersPrinted by Clarkeprint. Cover image: Steve Greer/

    Whilst all reasonable care and attention has been taken in compiling this publication, the editor,the authors and the publishers regret that they cannot assume responsibility for any error oromission that it contains.

    All rights reserved. No part of this publication may be reproduced, stored in a retrieval system ortransmitted in any form or by any means, electronic, mechanical, photocopying, recording, orotherwise without the prior permission of the Chartered Institute of Housing.


  • Contents

    List of contributors 4

    Foreword 7

    SECTION 1: INTRODUCTION AND CONTEXT 9International Housing Partnership 14Tony Cotter

    SECTION 2: BUSINESS TRANSFORMATION PEOPLE 15Transforming our organisations the end is nigh 19Mark GlinwoodEmerging models of leadership in social housing 22Robert RosenfeldCase study Bromford Group Leadership Academy 25

    SECTION 3: BUSINESS TRANSFORMATION STRUCTURE 29What can we learn from the Close Neighbours project? 34David MullinsPublic housing organisations in Germany: public or private interest? 38Stefan KofnerThe success story: final chapter or new volume? 42Jeff ZitronNew reality, new governance 46Grainia LongCase study Orbit: transforming today, ready tomorrow 50

    SECTION 4: BUSINESS TRANSFORMATION FINANCE 53A permanent change of outlook 58Steve PartridgeHousing association financing in the new world: the opportunities, risks and challenges 62Jessica Castle and Amelia HenningNew dawn = new necessity 66David Cowans



  • List of contributors

    Jessica Castle is Vice President, Corporate Debt Capital Markets at RBC CapitalMarkets. Jessica joined RBC in 2002 and has structured and arranged bank and bondfinance for borrowers across a number of different sectors. Transactions completedrange from offshore property investment trust securitisations, infrastructure acquisitionfacilities, corporate acquisition high yield bond issuances, project finance transactionsand corporate bond issues. In recent years Jessica has focussed on the socialinfrastructure and social housing sectors. Jessicas current responsibilities includecovering the social housing sector from both a bank lending and capital marketsperspective.

    Tony Cotter is Chief Executive of Gallions Housing Associations. Created in 2000, theorganisation manages over 5,600 homes within London and the South East. He joinedThamesmead Town in 1996 as Housing Services Director, leading much of the work onthe de-merger of Thamesmead Town and the creation of a new landlord, GallionsHousing Association. He is a Fellow of the Chartered Institute of Housing, chairman ofthe Research and Exchange Group (REX) a transnational group of housing associations,formed to discuss policy and other issues and chair of the International HousingPartnership. Tony was a founder member of Quality Housing Services, now a well-established and successful quality accreditation system in the social housing sector.

    David Cowans is Group Chief Executive of Places for People, an organisationcommitted to working to provide aspirational homes and inspirational places. David hasled the transformation of Places for People from a traditional housing association into adiverse business, providing a range of products and services to build and managecommunities that can prosper and be sustainable in the long term. David is a Fellow ofthe Chartered Institute of Housing, a Fellow of the Royal Society of Arts, a CharteredDirector of the Institute of Directors and has an MBA from Birmingham University. He isalso an Academician of The Academy of Urbanism. David is a regular speaker and writeron housing and regeneration issues.

    Mark Glinwood holds a Masters Degree in HR Management and is a Fellow of theCIPD. As Chief Executive of Insight HR & Management Consultancy, Mark manages amulti-skilled consultancy team, and has led a number of significant change-managementprojects. These projects have centred on mergers/acquisitions as well as major culturalrealignment. He has been influential in developing forward thinking HR strategies with awide range of organisations, adding value to business processes through the refocusing



    of people management to support continuous improvement of service delivery. Markhas substantial experience of remuneration and reward, and works primarily at boardand top team level on organisational performance issues linked to business change.

    Amelia Henning is Vice President, Social Infrastructure at RBC Capital Markets. Ameliajoined RBC in 2005 having previously worked for the Corporate Private Finance team atHM Treasury as a fast streamer, with a specific focus on Infrastructure and PFI, and forthe Infrastructure team at PwC. Amelia has a specific focus on regeneration and socialhousing including the development of innovative funding solutions. She has significantexperience advising on complex PFI/PPP transactions and has been involved in the debtraising process across a number of sectors including health care, regeneration and socialhousing. Currently Amelia is involved in the Igloo consortium bid for the MerseysideUrban Regeneration Fund under the JESSICA initiative and advising Ofgem on the saleof 1.1bn of offshore transmission assets.

    Stefan Kofner is Professor for Housing Policy, Management and Finance at theHochschule Zittau/Grlitz in Germany. He has written two textbooks on housing policyand management and on real estate investment. Stefan is also a columnist for theGerman housing journal Wohnungswirtschaft & Mietrecht. He was invited as an expertto public consultations of the German parliament and the city council of Dresden.Professor Kofner is also a board member of a public housing organisation. As a memberof the CIH and of the coordination committee of the European Network of HousingResearch (ENHR), he is promoting international collaboration in housing research andpractice.

    Grainia Long is Director of the Chartered Institute of Housing in Northern Ireland, withresponsibility for corporate strategy and for the Business Unit in Northern Ireland. From2008-2010, she was Principal Adviser to the Commission on the Future for Housing inNorthern Ireland. She previously held the post of Director of Policy at the EqualityCommission for Northern Ireland and before that worked in Scotland for the housingand homelessness charity, Shelter. She is a member of the Institute of Directors, and aFellow of the Royal Society for the Encouragement of Arts, Manufactures andCommerce.

    David Mullins is Professor of Housing Policy and a member of the Third SectorResearch Centre in the School of Social Policy at the University of Birmingham. He isinterested in the governance, management and regulation of housing organisations inthe third sector and in ways in which large housing organisations can become more


  • responsive to the local neighbourhoods and communities with whom they work. He isco-author of Housing Policy in the UK (with Alan Murie) and After Council Housing:Britains new social landlords (with Hal Pawson) and numerous reports and articles onhousing issues. He is a housing association board member and charity trustee.

    Steve Partridge, CPFA, is the Director of Financial Development Services at ConsultCIHleading their work on financial consultancy and training, a role which also comprisessenior financial policy advice for the Chartered Institute of Housing. Steve is a leadingexpert in housing finance and is a regular speaker at national and regional conferenceson housing finance issues,