Tomorrow’s Technology In Sales And Marketing

Alex Lawrence: Vice Provost – Weber State University

Twitter: @_AlexLawrence (underscore before my name)

LinkedIn: /AlexOnLinkedIn

Facebook: /AlexLawrence

Blog: StartupFlavor.com

Google+: Gplus.am/Alex

Street Cred – Blah, Blah, Blah

47,000+ Twitter Followers (Top 10 in Utah)

4,500+ Facebook Friends (public account)

50,000+ Blog Readers/Subscribers (active in 2011)

2,700+ LinkedIn Connections

700+ FourSquare Friends

1,000+ mobile apps downloaded

Average 1,300+ clicks per link and 100K+ views per post

50M Users Put In Perspective

Facebook

iPod

Internet

Radio

0 2 4 6 8 10 12 14

Years

Twitter Stats

500M registered users

Adding 500,000 per day

250 million unique visitors per month

2000 million tweets per day

1.2 billion tweets per week

Largest VC raise in history = $800M

Facebook Stats

750+ million active users

50% log on once per day

Average user = 130 friends

350 million active mobile users per month

30 billion pieces of content (links, news, blog posts, photos)

70% of Facebook users are outside of the United States

Mobile Market Stats

Average teen sends 1500 texts per month

76% of all phone subscribers use texting

2.3 trillion texts sent in 2010

With only 19% smartphone market penetration

Over 500,000 iPhone apps, 37% are free

Within 5 years, mobile internet access > desktop access

Advertising $ Follow Eyeballs

1995 2010

Global Internet Ad Revenue

$55MM $90B

Ad Revenue Per User $9 $86

Global Internet Users

6MM 2.2B

Facebook Ads

Google AdWords market share is shrinking

Facebook Ads growing faster/bigger

Google+ designed to combat massive loss of eyeballs

Search vs. Human Curation (social and sharing)

YouTube

Television is actually moving to the Internet this time

108M people Watch 1.3B videos

Today

Used to say ‘Broadcast Yourself’ – not anymore

3rd most watched brand? OraBrush – tongue scraper in Provo

What Am I Watching?

Square - accept payments UBER - disrupt taxi, car wash and others Simple – financial institutions should pay close

attention Republic Wireless ($19/month unlimited) Group buying 2.0 (flights, niche fashion, more) Location based services

FourSquare Yelp Path

What Am I Watching?

SalesForce – acquisition hungry

StockTwits – social stock broker

Fiverr and Task Rabbit – cheap outsourcing in US

Red Laser, Amazon – live price comparisons

Apps for everything

3D Printers

What Am I Watching?

iPad & Co. Invading Everything Medical Home services Restaurants (order from mobile) Books (rent textbooks instead of buy) Movies (direct to home) Kids $35 tablet in India - $199 Amazon Kindle Fire

What Does It Mean?

Every site has to be mobile friendly

Brands that connect online win

Internet marketing spend will be majority of budget

Don’t understand the Internet Lose existing customers Lose future sales Lose your job

Learn = Earn

Websites to bookmark Learn to code - Codecademy.com TechCrunch and Mashable – new tech companies Gigaom.com – general tech news (software & hardware) Gizmodo – gadets & hardware Topic specific blogs

Sales Marketing Cutting edge hardware/software for you to adopt

Question & Answer

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