2015 Agency Capacity, Programs & Nutrition Learning Conference

WORKINGTOGETHER TO

SOLVEHUNGER

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Foods to Encourage Update and Nudge Distribution Review

CHRISTINE RIVERA RD

FEEDING AMERICA NATIONAL OFFICE

LIZ DONOVAN MS RD

FOOD BANK FOR LARIMER COUNTY

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Session Overview

• Learn the latest on Foods to Encourage resources and national

office project

• Identify Behavioral Nudges as effective distribution techniques

• Review of the Nutrition Nudge Research insights

• Discuss key factors in establishing Nudges as a nutrition

education strategy at your food bank

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Providing Healthy Foods

• Feeding America is dedicated to helping our clients better access fruits,

vegetables, protein and dairy.

• Today, 68% of food distributed through the Feeding America network is classified

as Foods to Encourage (F2E) and by 2025 our goal is to have 75% F2E.

Fruits andVegetables

Whole Grains

Low-Fat and Non-Fat Dairy

Lean Proteins

Foods to Encourage

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Broad Categories of F2E

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Feeding America and Food Banks F2E %

• Food banks are not currently held to any set goal for F2E, but our

network as a whole is expected to meet the 69% mark

• Food banks can view their F2E “status” on HungerNet

– https://www.hungernet.org/planning/data/Pages/superperformance.aspx

• Many food banks still choose to have a more detailed tracking

system

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• Designed to more accurately evaluate and describe the nutritional contributions of the food categories in the food banks’ inventories.

• This framework serves as the Feeding America national office recommendation, not requirement, for network food banks.

Detailed F2E

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Detailed F2E – new resource

http://healthyfoodbankhub.org/resource/foods-to-encourage/

• Educational tool for

• Food Bank staff

• Member Agencies

• Nutrition Education Partners

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Tips for Implementing a F2E strategy

• Create a team approach by involve multiple departments (Communications,

Operations, Food Sourcing, Nutrition, Programs, Agency Relations, Technology)

• Develop a common understanding of why F2E are important

• Provide the same message on F2E

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Feeding America’s 10 year goal

By 2025, our high performing network, in collaboration with charitable

and government partners, will provide access to enough nutritious food

for everyone struggling with hunger and improve food security for the

people we serve to help them stabilize their lives.

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F2E Discovery Project

• F2E is a strategic priority for Feeding America.

• FANO is committed to a F2E framework that balances the needs of all key

constituents, including network members, food donors, funders, and

emergency food providers.

• To enhance the current F2E framework, we are conducting a discovery phase to

hear key stakeholders’ perspectives on F2E.

• We have engaged a consultant with food banking expertise to lead this

process, which will be completed in the spring 2016.

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Nudges:

Nutrition Education Strategy

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The Power of Nudges: Video

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The Power of Nudges: Video

Nudge Interventions:

• F2E Placement Matters in

distribution

• Positive Signage Helps

• Appearance of

Abundance

• Visibility of F2E is key

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Nudges in a food pantry?

• Build evidence based strategies in nutrition education in food bank and food pantry settings

• Nutrition Nudge Research supported by ConAgra Foods Foundation

• Partners in research

• CORNELL UNIVERSITY

• FOOD BANK OF LARIMER COUNTY

• COMMUNITY FOODBANK OF NEW JERSEY

• NORTH TEXAS FOOD BANK

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Food Bank for Larimer County

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Building a Culture of Nutrition

• Always had an aggressive grocery rescue

• Location has encouraged partnerships

• Recipients of Second Harvest grant

• Nutrition was not the first driver

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Building a Culture of Nutrition

• Established mechanisms for distribution

• Early recognition of connection between hunger and health

• Personal health philosophy of leadership and board

• Support from operational staff

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Building a Culture of Nutrition

• Food Share

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Building a Culture of Nutrition

• Community Kitchen

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Building a Culture of Nutrition

• On staff dietitian

• Nutrition Committee

• University partnerships

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Nudges

• Given our culture, we were selected to participate in the study with

Cornell University

• Determine a specific set of nudge interventions to apply to F2E

• Examine and analyze the effect of nudge interventions on client

food choices

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FBLC Nudges

• Food to Encourage

• Control and experimental locations

• Nudges interventions applied

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FBLC Nudges

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Colorado Nudge Research

Preliminary Results

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Multiple Exposures:

F2E offered at multiple

prominent locations.

Attractive

Display(AD)+Salience +

Convenience: A more

visually appealing

container was used,

and the items were

raised to make them

more accessible to the

clients.

Attractive Display(AD):

A more visually

appealing container

was introduced.

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Multiple Exposures AD, Salience andConvenience

AD Average

Effects of the Different Nudges, on Likelihood of Taking at Least One F2E

Intervention Effects

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31% of clients took

whole wheat bread in

the pre-nudge period.

This jumped to 64% in

the post-nudge period.

Multiple exposures led

to a 105% increase in

the likelihood that a

client selects bread.

The nudge also

increased the number

of loaves a given client

takes.0

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0.2

0.3

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0.5

0.6

0.7

0.8

0 1 2 3+

Changes in the Number of whole wheat bread loaves Selected

Baseline

Intervention

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At the beginning 20%

of the clients where

taking cabbages.

Due to a new display

and convenience 31%

of the clients are taking

cabbages.

It is 55% more likely

that clients select at

least 1 cabbage.

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0.8

0.9

0 1 2 3+

Changes in the Number of Cabbage Selected At Fort Collins

Baseline

Intervention

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0

0.2

0.4

0.6

0.8

1

1.2

Multiple Exposures AD, Salience and Convenience AD Average

Effects of the Different Nudges, on Likelihood of Taking at Least One F2E

Intervention Effects

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Key Takeaways

• Nudges work, even after taking the following into account:

– Whether clients are male or female

– Observed weight status of clients

• Estimates are robust in terms of both the magnitude and

statistical significance across each specification

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Break out groups

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Discussion Tables

• Involving multiple food bank departments in a nudge nutrition

education strategy

• F2E

• Nudge interventions

• Measures of success

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So What’s Next?

• Food Bank for Larimer County

– Delivering health

– Focus on client experience

– Expand the role of the RD

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So What’s Next?

• Feeding America’s Community Health and Nutrition

– Work collaboratively to increase availability, distribution and consumption

of Foods to Encourage.

– Analyze and disseminate the Nutrition Nudges Research findings and

insights

– Continue to build the evidence of nudges as nutrition education strategy

for both food banks and agencies

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F2E and Nudge Resources

• Foods to Encourage Background

• Detailed Foods to Encourage Handout - ACPN mobile app

• The Power of Nudges: Making the Healthy Choice the Easy Choice Video

• A How To Guide: Nudges - ACPN mobile app

• HealthyFoodBankHub.org

– Hub Digest

• CHN, Program Eval and Research HungerNet pages

– REACHout Newsletter sign-up

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Speaker Contact Information

CHRISTINE RIVERA RD

MANAGER, NETWORK ENGAGEMENT

CHRIVERA@FEEDINGAMIERICA.ORG

FEEDING AMERICA NATIONAL OFFICE

LIZ DONOVAN

PROGRAM MANAGER

EDONOVAN@FOODBANKLARIMER.ORG

FOOD BANK FOR LARIMER COUNTY

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