How to become a billionaire by the age of 22

Today’s Topic:

Helping Students Build TheirIntercultural Competencies

Carol Scovotti, D.P.S.Professor of MarketingCoordinator, International Business ProgramDirector, Institute for International Business Collaboration

A College Education Teaches Students1. Inquiry & Analysis

2. Creative & Critical Thinking

3. Written & Oral Communication Skills

4. Quantitative Literacy

5. Information Literacy

6. Teamwork & Problem Solving

7. Ethical Reasoning

8. Civic Knowledge & EngagementAAC&U LEAP Essential Learning Outcomes

90% of business leaders from 68 countries identified

cross-cultural competence as the top management challenge

of the 21st centuryEconomist Business Unit, 2006

Tomorrow’s Business Leaders Face

• Diverse markets

• Multicultural workforce

• Attracting & retaining top talent

• Profit & cost reduction

A College Education Teaches Students1. Inquiry & Analysis

2. Creative & Critical Thinking

3. Written & Oral Communication Skills

4. Quantitative Literacy

5. Information Literacy

6. Teamwork & Problem Solving

7. Ethical Reasoning

8. Civic Knowledge & Engagement

9. Intercultural Knowledge & Competence

AAC&U LEAP Essential Learning Outcomes

Intercultural Competencies

Knowledge 🌍🌍Motivation 🌍🌍 Skills

to Interact Effectively with

People from Different Cultures

Wiseman, 2002. Handbook of International & Intercultural Communications, 2nd ed.

the capability to work effectively in culturally diverse

environments

How do you TEACH

Intercultural Competencies

Traditional Approaches• Listen

• Read

• Watch

Lecture5%

Reading 10%

Audio Visual 20%

Demonstration 30%

Group Discussion 50%

Practice by Doing 75%

Training Others 90%

The Learning Pyramid, National Training Laboratories, Bethel, ME

Traditional Approaches

• Oversimplify

• Homogenize

• Stereotypes

• Inductive thinking

More Active Approaches

• Listen

• Read

• Watch

• Talk

• Do

• Teach

Lecture5%

Reading 10%

Audio Visual 20%

Demonstration 30%

Group Discussion 50%

Practice by Doing 75%

Training Others 90%

The Learning Pyramid, National Training Laboratories, Bethel, ME

Talk• Guest speakers

– International students– International business people– International partner school visitors

• Case analysis– International is a perspective, not just a discipline– Every marketing concept has international implications

Do• Experiential learning activities

– In the classroom …• Give assignments that require research beyond web resources• Role plays, debates, presentations, competitions• CultureX

– Beyond the classroom … • Promote co-curricular service learning involvement• Host an International Dinner or Talent Show• Take students abroad

Teach (Direct Interaction)• Student organizations

– You advise / They do the work• Collaborate with foreign partner schools

– Short assignments to semester-long projects

Ancient Chinese Proverb

“Tell me and I’ll forget.Show me and I may remember.Involvement me and I’ll understand.”

How do youknow when

studentsget it

Pre & Post Experience Assessment Instruments

• Ethnocentricity (Heuliep & McCroskey, 1997)

• Global Mindset (Thunderbird)

• Intercultural Competency (Elmer, 2010)

• CQ – Cultural Intelligence (Earley & Ang, 2003)

Global Mindset• Intellectual Capital

– Global business savvy, cosmopolitan outlook, cultural complexity

• Psychological Capital– Passion for diversity, quest for adventure, self-assurance

• Social Capital– Intercultural empathy, interpersonal impact, diplomacy

Cultural Intelligence• Drive

– Interest, confidence to ability to adapt• Knowledge

– Understand cultural similarities & differences• Strategy

– Plan for multicultural interactions• Action

– Adapt to a given intercultural interaction

Cognitive

Affective

Behavioral

Cultural framework knowledgeCultural self awareness

CuriosityOpenness

Verbal & nonverbal communicationEmpathy

Institute for International Business Collaboration

• Mission:Increase intercultural understanding & competencies thru

customized, hands-on experiences across the business curriculum & co-curriculum

• Functions:🌎🌎 Matchmaking 🌎🌎🌎🌎 Facilitation 🌎🌎🌎🌎 Research 🌎🌎🌎🌎 Outreach 🌎🌎

Marketing Examples• Multinational Team Sales Negotiation Assignment

– Netherlands, US• Multinational Team Sales Competitions

– Austria, Belgium, Finland, Germany, Netherlands, US• International Marketing Entry Competition

– Hosted in Netherlands; Schools from all over world• Project EOS

– Germany, US (for UNCTAD)

What you can do as a junior faculty• Build your network

– Conferences– Mentor program– Join an local international trade association– Stay connected with alumni

• Connect with your university’s international office– Foreign partner schools– Study abroad opportunities– Faculty-led travel studies

Conclusions• Intercultural competencies a vital learning objective• Traditional teaching approaches insufficient• More hands-on experiences required• Lots of ways to more deeply engage students• Must assess before & after to understand impact

– Cognitive, Affective, Behavioral

It’s your challenge to teach in ways that help students develop their intercultural competencies

Thank you for your attention.QUESTIONS or COMMENTS???

Carol Scovotti, D.P.S.Professor of MarketingCoordinator, International Business ProgramDirector, Institute for International Business Collaboration