tobacco industry strategies in new zealand 1. arguing adult choice 2. retail and product tactics 3....
TRANSCRIPT
Tobacco Industry Strategies in New Zealand
1. Arguing adult choice
2. Retail and product tactics
3. Astroturfing and front groups
4. Social Responsibility
5. Time wasting
6. Fear mongering and intimidation
Arguing adult choice
Only 4% of 15-64 year olds are
‘content’ smokers
2.9 million15-64 yrs in NZ
2.3 millionNon-smokers
0.6 millionSmokers (21%)
0.1 millionNo Regret (4%)
0.5 millionRegret smoking (17%)
“We sell products and we offer products for sale to adults who are aware of the risks and make a personal choice to choose that product”. Graham Amey BATNZ. March 2010.
Source: NZTUS 2009
Retail and Product tactics
Key marketing channels
We make a special effort to understand and develop joint marketing programmes with our retail partners, who engage with our consumers in key market channels such as Global Travel Retail and Global Convenience Retail. With their enormous spread and reach, these strategic customers acknowledge British American Tobacco as a partner of choice and, during 2009, we received several accolades from the trade organisations operating in these marketing channels
BAT Annual Report 2010
Retail and Product tactics
Astroturfing & front groups
• BATNZ Corporate plan (1994)“Smokers have proven impossible or unwilling to be motivated into a cohesive political force to date’
“Use their [retailers] large numerical strength on the political process to influence legislators considering current proposed changes to NZ tobacco legislation”
• BAT brochure offered strong advice to retailers to write to MP requesting legislators stop interfering with legitimate business.
Social Responsibility
We have asked the PR company that we retain to assist small independent retailers develop the voice they need…one else is standing up for the little guy. (ITNZ 2010)
Time wasting
0
20
40
60
80
100
120
TobaccoIndustry
HealthGroups
Media Unknown
Official Information Act request to MoH relating to tobacco. 2005-2008
Fear mongering & intimidation
