1. 2014 Sizmek, Inc. all rights reserved. Stop Arguing Start Testing Director of User Experience Ami Rotter www.slideshare.net/amirotter

2. Go to Meeting Remote Usability Testing 2 3. The Steps 3 1. Plan the scenario, try it yourself. 4. The Steps 4 1. Plan the scenario, try it yourself. 5. Start internal: PMs help us find Account Managers/Sales Eng. Go external: Schedule sessions with clients. 2. Find Users 5 6. Introduce yourself. Explain you are looking for problems in the product, that if they have trouble, its the products fault, not theirs. Introduce the product, describe the tasks and begin the test. 3. Introduction 6 7. 4. Explain how to Think out Loud 7 8. 5. Questions? 8 When they are done ask any additional questions you might have. Conclude the test by thanking them and asking for questions. 9. Extra Value Make sure the UI is easy to use. And also: Make sure we are developing the right product Prioritize features Learn about pain points 9 10. 10 This was a Pain Point 11. 11 They Found a Solution 12. Why We Avoid Testing Nobody likes criticism. Stepping out of your comfort zone. We fall in love with our design. Instead, keep it simple: Test early Use low-fidelity prototypes. Correct earlier problems before testing more people. You will come to fear NOT testing. 12 13. More Usability Testing Methods In person, face to face Remote Un-moderated 13 14. Un-moderated Usability Testing 14 Usertesting.com demo Userlytics.com- demo Userzoom.com loop11.com Openhallway.com Easyusability.com Photo: Mario Carvajal 15. More Un-moderated Testing 15 Usabilityhub.com (five second test) Verify app: Click Test Preference Test Results Usabilla.com Testing mobile apps: uxrecorder.com plunkapp.com/ 16. 2014 Sizmek, Inc. all rights reserved. Were Hiring! GUI Designer 16 17. THANK YOU 2014 Sizmek, Inc. all rights reserved. Ami.Rotter@Sizmek.com www.slideshare.net/amirotter