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How to write titles that both delight and inform, much as chocolate and peanut butter complement each other.

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Page 1: Titles

Catch ‘em While You

CanDrawing Readers In

Through Titles

Page 2: Titles

Inform and Delight

Makes your paper more attractive to readers

Identifies your paper’s focus

Establishes your tone and style

Page 3: Titles

Inform

What do you expect to be the subject of these papers?

Use of Beneficial Microbacteria in Dairy Products

Second-Life and Tween Social Cliques Aestheticism, Nabokov and Lolita Daily Life in Pre-Columbian Native America Analysis of Cap-and-Trade Programs in

Southeast Asia Worker Art from 1920-1938

But, then again, how exciting are you to read these papers?

Page 4: Titles

How To Inform

Include key words for that topic: “Pre-Columbian” “Cap-and-Trade” “Microbateria”

Identify your paper’s scope: “Nabokov” “Southeast Asia” “1920-1938”

Page 5: Titles

Delight

How do you feel reading these titles? “Oh, Brave New World that Has Such People

In’t” It’s a Frog’s Life The Grossest Thing in The Fridge What Does It Mean?

But, then, how much do you know about the topic of these papers?

Page 6: Titles

How To Delight

Use a quote from the work that is meaningful to your argument “Oh Brave New World” comes from The Tempest

Ask a question that you’ll later answer (and that your audience cares about) “What does it mean?”

Shock the Audience a Little “The Grossest Thing in the Fridge”

Relate the title to songs, movies, or proverbs “Frog’s Life” is similar to phrase “it’s a dog’s life.”

Page 7: Titles

Inform and Delight

Combine both elements for the best titles Do Tweens Form Social Cliques in Second-

Life ? The Sanctuarie is become a plaiers stage”:

Chapel Stagings and Tudor “Secular” Drama It’s a Frog’s Life: Extinction Rates of

Rainforest Frogs 1990-2009 American Indian Studies: Intellectual Navel

Gazing or Academic Discipline?

Page 8: Titles

Notice a trend?

Colons are your friend!

Don’t be afraid to use a subtitle after a colon.

You can put delight on one side and inform on the other “The Vinyl Ain’t Final”: Hip Hop and the

Globalization of Black Culture What does It Mean to Be an American? The

Dialectics of Self-Discovery in Baldwin’s “Paris Essays” (1950-1961)

Page 9: Titles

Practice

Try writing a title that combines the key terms and scope of your paper with: A question A quote A shock A reference