titles
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How to write titles that both delight and inform, much as chocolate and peanut butter complement each other.TRANSCRIPT
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Catch ‘em While You
CanDrawing Readers In
Through Titles
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Inform and Delight
Makes your paper more attractive to readers
Identifies your paper’s focus
Establishes your tone and style
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Inform
What do you expect to be the subject of these papers?
Use of Beneficial Microbacteria in Dairy Products
Second-Life and Tween Social Cliques Aestheticism, Nabokov and Lolita Daily Life in Pre-Columbian Native America Analysis of Cap-and-Trade Programs in
Southeast Asia Worker Art from 1920-1938
But, then again, how exciting are you to read these papers?
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How To Inform
Include key words for that topic: “Pre-Columbian” “Cap-and-Trade” “Microbateria”
Identify your paper’s scope: “Nabokov” “Southeast Asia” “1920-1938”
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Delight
How do you feel reading these titles? “Oh, Brave New World that Has Such People
In’t” It’s a Frog’s Life The Grossest Thing in The Fridge What Does It Mean?
But, then, how much do you know about the topic of these papers?
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How To Delight
Use a quote from the work that is meaningful to your argument “Oh Brave New World” comes from The Tempest
Ask a question that you’ll later answer (and that your audience cares about) “What does it mean?”
Shock the Audience a Little “The Grossest Thing in the Fridge”
Relate the title to songs, movies, or proverbs “Frog’s Life” is similar to phrase “it’s a dog’s life.”
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Inform and Delight
Combine both elements for the best titles Do Tweens Form Social Cliques in Second-
Life ? The Sanctuarie is become a plaiers stage”:
Chapel Stagings and Tudor “Secular” Drama It’s a Frog’s Life: Extinction Rates of
Rainforest Frogs 1990-2009 American Indian Studies: Intellectual Navel
Gazing or Academic Discipline?
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Notice a trend?
Colons are your friend!
Don’t be afraid to use a subtitle after a colon.
You can put delight on one side and inform on the other “The Vinyl Ain’t Final”: Hip Hop and the
Globalization of Black Culture What does It Mean to Be an American? The
Dialectics of Self-Discovery in Baldwin’s “Paris Essays” (1950-1961)
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Practice
Try writing a title that combines the key terms and scope of your paper with: A question A quote A shock A reference