1. September 12, 2012 1

2. HalvorsonNewMedia.com2 3. March2004May2005 4. This quick overview of social media shouldcalm your agitations and answer a few of yourmost pressing questions. Are you using theright social media tools? Are you using themcorrectly? Are you seeing a return on yourefforts? Are you still debating whether to jumpin or not? Chris will discuss using your socialmedia time wisely, touching on Facebook,blogging, LinkedIn and Twitter, plus wellhave plenty of time for your questions. HalvorsonNewMedia.com4 5. September 26---$30 Hands-On Blogging for Businesses In this 2-hour workshop, participants will learn the basics of businessblogging, including which blogging software to use; how to get a blogdesigned and set up; how to integrate a blog with other social mediasites and how to keep it filled with interesting content. Participantswill have a chance to set up a practice blog and learn by doing. Register: http://www.keene.edu/conted/register_now/ HalvorsonNewMedia.com5 6. HalvorsonNewMedia.com7 7. HalvorsonNewMedia.com8 8. HalvorsonNewMedia.com9 9. HalvorsonNewMedia.com10 10. HalvorsonNewMedia.com11 11. HalvorsonNewMedia.com12 12. HalvorsonNewMedia.com13 13. HalvorsonNewMedia.com14 14. Facebook:Design Twitter, briefly LinkedIn Turbulence Best PracticesHalvorsonNewMedia.com15 15. HalvorsonNewMedia.com16 16. LKarno.com 17 17. LKarno.com 18 18. 68% of people will buy a product because of a Facebook referralhttp://dld.bz/amrPLKarno.com 19 19. Average age of Facebook user Dec. 2010?38Source: http://www.nickburcher.com/2009/07/usa-facebook-usage-statistics-by-state.htmlLKarno.com 20 20. Facebook help:http://www.facebook.com/help/?faq=104002523024878#Ho w-can-I-create-a-Page? 21. LKarno.com 22 22. ProfileCoverLKarno.com 23 23. Cover photo is 70 percent of the real estate on the page Search for, or take, an image that is strong enough toexperience what its like to step in anothers shoes. Thats what the best storytelling does LKarno.com 24 24. HalvorsonNewMedia.com25 25. Suggestedstrategy to changeyour Cover photofrequently forNewsfeedvisibility HalvorsonNewMedia.com 26 26. Keep the profile photo relativelyconsistent for brandingpurposes HalvorsonNewMedia.com27 27. Ask them to LikeTell them how Encourage them to askothersTell them how Give them valuableContentWHICH ISLKarno.com 28 28. 1.Videos2. Photos3. Free stuff 4. How tosLKarno.com 29 29. The less people want to be atwork, the more likely they are to cruise social media sitesand see your contentLKarno.com 30 30. Handout: How to Start a Business PageHalvorsonNewMedia.com 31 31. HalvorsonNewMedia.com32 32. DenialTwitter is a waste of timeAngerWhy would I care about what people are having for breakfastBargaining Im only signing up because my friends areDepression It doesnt make any senseAcceptance I get it!http://www.mediabistro.com/alltwitter/getting-twitter_b9660HalvorsonNewMedia.com33 33. Efficiently reaches a nicheaudience Broadcasts news quickly Drives traffic to specialcontent Serves customers Enhances your reputation HalvorsonNewMedia.com 34 34. HalvorsonNewMedia.com35 35. This slide includes 140characters, the upper limit of a Twitter Tweet. Oftenpeople wonder how 140characters can say anything meaningful. HalvorsonNewMedia.com 36 36. HalvorsonNewMedia.com37 37. Social media tools help pages Twitter glossary Facebook helpWebsites Mashable Ragan Communications Pew Center 20 Twitter guidebooks, etc:http://www.mediabistro.com/alltwitter/15-twitter-resources_b10492HalvorsonNewMedia.com38 38. HalvorsonNewMedia.com 39 39. HalvorsonNewMedia.com40 40. HalvorsonNewMedia.com41 41. HalvorsonNewMedia.com 42 42. HalvorsonNewMedia.com43 43. Lookinto this if you need employees or partners HalvorsonNewMedia.com 44 44. HalvorsonNewMedia.com45 45. HalvorsonNewMedia.com46 46. Social media tools help pages Twitter glossary Facebook help Mari Smith, Facebook guruWebsites Mashable Ragan CommunicationsHalvorsonNewMedia.com47 47. Christine Halvorson foundedAlong with two part-time staffHalvorson New Media in members, Halvorson currently2006 after serving as the firstwrites and manages blogs forChief Blogger at Stonyfieldthe New Hampshire SmallFarm, based in Londonderry,Business Development Center,New Hampshire. She now Customer Perspectives, andconsults with businesses and the Bond Wellness Center.nonprofits large and small onShe provides social mediahow to use social mediaconsulting to the clients ofstrategically. Halvorson New Louis Karno & Company, whileMedia is often contracted to continuing to write forcreate social media contentStonyfield Farm. See a list ofof all kinds, including video. current clients here. HalvorsonNewMedia.com48