tips to sell your luxury home
TRANSCRIPT
Presented by Paul Sian, JD, MBA Realtor with HER Realtors. CinciNKYrealestate.com
Hire a Professional
• To deliver A Game marketing for your luxury home make sure you work with professionals.
• Have your team of a Realtor, Attorney, Home Inspector and more already on the job by speaking with them prior to listing for sale.
• The professionals you work with deal with real estate marketing and transactions on a day to day basis and can save you time.
Setting the stage
• Fresh paint livens up any home. Consult with home decorators or home stagers to find out what colors will help you sell quicker.
• Put away valuables. Lock them up or move them to some place else where they will be safe.
• Call in a landscape designer to freshen up your landscape if need be. Curb appeal draws in buyers to your home which can result in great offers!
A Picture is Worth a Thousand…
• Great photography can be worth thousands of more views of your home on the Internet than mediocre pictures.
• Video tours of your home are a must. Video helps draw buyers into your home.
• With over 90% of home shopping starting on line the quality of your videos and photography must be great.
Pre-Inspection
• Unless your home is relatively new it can benefit from a pre-inspection.
• A pre-inspection will flag any issues that can be addressed before you list for sale thus saving you time and money.
• Some buyers may even skip their own home inspection if you present them with a copy of your inspection along with repair invoices for any work done.
Proper Pricing
• Price your home right from the start and it will sell.
• Ideal price is part science and part art. A good Realtor will help you with this.
• Price too high and you may miss the prime buyer traffic resulting in having to drop price by a larger amount later on.
Open House
• An Open House is not recommended for your luxury home.
• For high value homes an open house is more likely to bring “tourists” who are interested in seeing the home rather than buying the home.
• Or worse the open house will bring in unsavory types looking for an easy score.
• Over 80% of home sales involve Realtors. Allow the Realtors to bring in pre-approved clients whom they know can afford your home.
Final Words
• Professionals will help you sell your home while saving you time and heartache.
• Staging not only helps with the in person showing but also helps when photos and videos are taken of your home.
• An open house offers more risk than reward for selling.
• Pre-inspection of your home can save you time and money.
• Proper pricing ensures plenty of buyer interest.
Need help listing your home in Cincinnati or Northern Kentucky?
• Be sure to check out my blog article “Tips For Selling A Luxury Home” at http://cincinkyrealestate.com/2015/04/22/tips-for-selling-a-luxury-home/
• E-mail: [email protected]• My blog and website cincinkyrealestate.com• Google+: https://plus.google.com/+PaulSian• Facebook: www.facebook.com/paulsian• Twitter: @PaulPsian• 513-560-8002