20 tips to make your website sell harder
TRANSCRIPT
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20 ways to make your website sell harder
@RichardCarter
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A selection of our clients
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Quick survey!
@PeacockCarter
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1. Make it really easyto contact you
@PeacockCarter
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2. Promote your social media
accounts!
@PeacockCarter
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But……only if you update your accounts regularly!
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3. Create trust between you and
customers
@PeacockCarter
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4. Pick a suitable tone for your visitors
@PeacockCarter
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5. Speedy website=
Happy customers
@PeacockCarter
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Tips for a speedy website1. Good hosting company2. Compress images3. Consider new features carefully4. Good web developer5. Review regularly
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2 secondsor fewer: ideal target load time.
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6. Effective internallinking
@PeacockCarter
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Good internal linking1. ~300 words per page minimum2. Pick relevant phrases3. Link to another page4. Don’t over-do it!
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7. High qualityproduct imagery
@PeacockCarter
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8. Optimise for image search, too
@PeacockCarter
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Image optimisation1. Use the “alt” tag with relevant keywords (easy in WordPress!)2. Use relevant images in your content
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9. Preemptcustomer queries
@PeacockCarter
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10. Reassure customers with
videos
@PeacockCarter
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Make sure your video is1. Clear and crisp quality2. Not too long (60 seconds or so)3. Subtitled, if possible4. Not the only way visitors can find that information
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11. Mobile friendlycontent
@PeacockCarter
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Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
55.7%Mobile/tablet traffic
44.3%
Web traffic
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12. Mobile friendlyprocesses
@PeacockCarter
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Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
75.1%Mobile/tablet traffic
24.9%
Web sales
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13. Tools to help customers find what they’re looking for
@PeacockCarter
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14. Create fear of missing out
@PeacockCarter
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15. Create boosts with promotions
@PeacockCarter
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Just bewarePromotions don’t tend to generate loyal customers!
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16. Make new products easy to
find
@PeacockCarter
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17. Offer free shipping
@PeacockCarter
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93%of consumers would buy more online if free shipping was available
blog.compete.com/2010/01/14/can-shipping-costs-affect-online-sales/
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…but:Ensure any threshold is sensible!
e.g, Free shipping over £50 is great if average order is £45 or so; not great if it’s £5!
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18. Ensure site search returns useful results!
@PeacockCarter
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19. Prequalify your queries
@PeacockCarter
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20. Monitor, analyse, and adapt!
@PeacockCarter
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