time to get personal over data

1
5 October 2013 | NewScientist | 5 EDITORIAL © 2013 Reed Business Information Ltd, England New Scientist is published weekly by Reed Business Information Ltd. ISSN 0262 4079. Registered at the Post Office as a newspaper and printed in England by Polestar (Colchester) LOCATIONS UK Lacon House, 84 Theobald’s Road, London WC1X 8NS Tel +44 (0) 20 7611 1200 Fax +44 (0) 20 7611 1250 AUSTRALIA Tower 2, 475 Victoria Avenue, Chatswood, NSW 2067 Tel +61 2 9422 8559 Fax +61 2 9422 8552 USA 225 Wyman Street, Waltham, MA 02451 Tel +1 781 734 8770 Fax +1 720 356 9217 201 Mission Street, 26th Floor, San Francisco, CA 94105 Tel +1 415 908 3348 Fax +1 415 704 3125 SUBSCRIPTION SERVICE For our latest subscription offers, visit newscientist.com/subscribe Customer and subscription services are also available by: Telephone +44 (0) 844 543 80 70 Email [email protected] Web newscientist.com/subscribe Post New Scientist, Rockwood House, Perrymount Road, Haywards Heath, West Sussex RH16 3DH One year subscription (51 issues) UK £150 CONTACTS Contact us newscientist.com/contact Who’s who newscientist.com/people General & media enquiries Tel +44 (0) 20 7611 1202 [email protected] Editorial Tel +44 (0) 20 7611 1202 [email protected] [email protected] [email protected] Picture desk Tel +44 (0) 20 7611 1268 Display Advertising Tel +44 (0) 20 7611 1291 [email protected] Recruitment Advertising UK Tel +44 (0) 20 8652 4444 [email protected] UK Newsstand Tel +44 (0) 20 3148 3333 Newstrade distributed by Marketforce UK Ltd, The Blue Fin Building, 110 Southwark St, London SE1 OSU Syndication Tribune Media Services International Tel +44 (0) 20 7588 7588 THE latest scientific report from the UN Intergovernmental Panel on Climate Change, published last week, was received almost with a shrug. There were no real showstoppers (no surprise, as most of the report had been leaked in advance). Minds were not changed. Battle lines did not budge. Denialists tried to rubbish the report but found themselves preaching only to the converted. Perhaps the juiciest morsel was the IPCC’s acceptance that warming has slowed since 1998 (see page 6). Even this has been widely studied and debated elsewhere; the IPCC simply reiterated that the change can be explained as part of the complex interactions between natural and human-made climate effects, with the big picture unchanged. The report is the product of painstaking consensus-building; it is inevitably not cutting-edge. That is not to say the science is “settled”. Science never is. Many uncertainties and complexities remain to be understood, but the chances that we will discover that we have got the big picture wrong are diminishing day by day. The work of climate scientists is now to fill in ever-finer details. So why are we still so uncertain what the future holds? The greatest source of uncertainty is not science, but society: the IPCC’s declaration that the world will warm by anywhere between 0.3 and 4.8 °C reflects social and political uncertainties, not scientific ones. Climate scientists study the climate. They cannot tell us how much money will be invested in green energy R&D, whether fertility rates will go up or down, whether we will dig up all the remaining fossil fuels and burn them, or the outcomes of numerous other decisions that affect the atmosphere – though they can tell us what will probably happen if we do or don’t take them (see page 8). And so attention must now turn to the next two IPCC reports. The first of these, due out in March 2014, will cover impacts, adaptation and vulnerability; the second, out the following month, will cover mitigation. As yet there are no leaks from these reports. They are likely to develop the theme that the future is still in our hands. We can choose to limit warming, or continue our carbon bender and take our chances in a world that is around 5 °C hotter. It’s up to us. n The world is in our hands The greatest source of climate uncertainty is political, not scientific IT IS one of the biggest scandals of the past decade, and yet ongoing revelations about surveillance by the US National Security Agency have yet to fundamentally affect the way we choose to handle our personal data. Search engines that do not log user searches as Google does (such as DuckDuckGo) have seen a surge in traffic. But they still handle only a tiny proportion of web searches. Why don’t people seem to care? One important reason is that very few of us really understand, let alone control, the vast, intangible and invisible data trail we leave behind as we navigate the digital world. Perversely, internet companies and government agencies often understand what we’re giving up better than we do. Now technical fixes are starting to arrive to help us gain control over this trail. OpenPDS, for example, is a repository that alerts consumers to data requests from companies or intelligence agencies (see page 20). Such solutions are helpful to those who are privacy-conscious and tech-savvy enough to use them. Even if they become easy to use, however, people may still consider that the exchange of data for services such as social media and email is a good deal. But do the users of these services really understand what they have given up? Consumers have largely sleepwalked into giving their data away. Perhaps the status quo is OK, but it has not yet been subject to a proper public debate. Netizens might become more interested in that debate if the value of their data was more widely appreciated. It is a valuable resource – and not just to advertisers, snoops and spooks. The data can be used to improve public services such as transport, and promises to transform the social sciences with an unprecedented flood of information about how people go about their daily lives. One of the obstacles in running these analyses is gathering the data itself, because it is jealously guarded by the communications companies that provide us with services. Even if we don’t really care about the privacy of our personal data, we should still care who owns it. n Time to get personal over data “The chances of discovering that we have got the big picture wrong are diminishing day by day”

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Page 1: Time to get personal over data

5 October 2013 | NewScientist | 5

EDITORIAL

© 2013 Reed Business Information Ltd, England

New Scientist is published weekly by Reed Business Information Ltd. ISSN 0262 4079.

Registered at the Post Office as a newspaper and printed in England by Polestar (Colchester)

LOCATIONSUKLacon House, 84 Theobald’s Road, London WC1X 8NS Tel +44 (0) 20 7611 1200 Fax +44 (0) 20 7611 1250

AUSTrALIATower 2, 475 Victoria Avenue, Chatswood, NSW 2067Tel +61 2 9422 8559 Fax +61 2 9422 8552

USA225 Wyman Street, Waltham, MA 02451Tel +1 781 734 8770 Fax +1 720 356 9217

201 Mission Street, 26th Floor, San Francisco, CA 94105Tel +1 415 908 3348 Fax +1 415 704 3125

SUbSCrIpTION ServICeFor our latest subscription offers, visitnewscientist.com/subscribe

Customer and subscription services are also available by:Telephone +44 (0) 844 543 80 70email [email protected] newscientist.com/subscribepost New Scientist, Rockwood House, Perrymount Road, Haywards Heath, West Sussex RH16 3DH

One year subscription (51 issues) UK £150

CONTACTSContact us newscientist.com/contact

Who’s who newscientist.com/people

General & media enquiriesTel +44 (0) 20 7611 1202 [email protected]

editorial Tel +44 (0) 20 7611 [email protected]@[email protected]

picture desk Tel +44 (0) 20 7611 1268

Display Advertising Tel +44 (0) 20 7611 [email protected]

recruitment Advertising UK Tel +44 (0) 20 8652 [email protected]

UK Newsstand Tel +44 (0) 20 3148 3333Newstrade distributed by Marketforce UK Ltd, The Blue Fin Building, 110 Southwark St, London SE1 OSU

SyndicationTribune Media Services InternationalTel +44 (0) 20 7588 7588

THE latest scientific report from the UN Intergovernmental Panel on Climate Change, published last week, was received almost with a shrug. There were no real showstoppers (no surprise, as most of the report had been leaked in advance). Minds were not changed. Battle lines did not budge. Denialists tried to rubbish the report but found themselves preaching only to the converted.

Perhaps the juiciest morsel was the IPCC’s acceptance that warming has slowed since 1998 (see page 6). Even this has been widely studied and debated elsewhere; the IPCC simply reiterated that the change can be explained as part of the complex interactions between natural and human-made climate effects, with the big picture unchanged. The report is the product of painstaking consensus-building; it is inevitably not cutting-edge.

That is not to say the science is “settled”. Science never is. Many uncertainties and complexities remain to be understood, but the chances that we will discover that we have got the big picture wrong are diminishing day by day. The work of climate scientists

is now to fill in ever-finer details. So why are we still so uncertain what the future holds?

The greatest source of uncertainty is not science, but society: the IPCC’s declaration that the world will warm by anywhere between 0.3 and 4.8 °C reflects social and political uncertainties, not scientific ones.Climate scientists study the climate. They cannot tell us how

much money will be invested in green energy R&D, whether fertility rates will go up or down, whether we will dig up all the remaining fossil fuels and burn them, or the outcomes of numerous other decisions that affect the atmosphere – though they can tell us what will probably happen if we do or don’t take them (see page 8).

And so attention must now turn to the next two IPCC reports. The first of these, due out in March 2014, will cover impacts, adaptation and vulnerability; the second, out the following month, will cover mitigation.

As yet there are no leaks from these reports. They are likely to develop the theme that the future is still in our hands. We can choose to limit warming, or continue our carbon bender and take our chances in a world that is around 5 °C hotter. It’s up to us. n

The world is in our handsThe greatest source of climate uncertainty is political, not scientific

IT IS one of the biggest scandals of the past decade, and yet ongoing revelations about surveillance by the US National Security Agency have yet to fundamentally affect the way we choose to handle our personal data. Search engines that do not log user searches as Google does (such as DuckDuckGo) have seen a surge in traffic. But they still handle only a tiny proportion of web searches.

Why don’t people seem to care? One important reason is that very few of us really understand, let alone control, the vast, intangible and invisible data trail we leave behind as we navigate the digital world. Perversely, internet companies and government agencies often understand what we’re giving up better than we do.

Now technical fixes are starting to arrive to help us gain control over this trail. OpenPDS, for example, is a repository that alerts consumers to data requests from companies or intelligence agencies (see page 20).

Such solutions are helpful to those who are privacy-conscious and tech-savvy enough to use them. Even if they become easy to use, however, people may still consider that the exchange of data for services such as social media and email is a good deal. But do the users of these services really understand what they have given up? Consumers have largely sleepwalked into giving their data away. Perhaps the status quo is OK, but it has not yet been subject to a proper public debate.

Netizens might become more interested in that debate if the value of their data was more widely appreciated. It is a valuable resource – and not just to advertisers, snoops and spooks. The data can be used to improve public services such as transport, and promises to transform the social sciences with an unprecedented flood of information about how people go about their daily lives.

One of the obstacles in running these analyses is gathering the data itself, because it is jealously guarded by the communications companies that provide us with services. Even if we don’t really care about the privacy of our personal data, we should still care who owns it. n

Time to get personal over data

“The chances of discovering that we have got the big picture wrong are diminishing day by day”