Entertainment Social Media

Turning Online Consumers Into Real-Life Customers

Matt Singley | Corporate Director of Social Media@mattsingley

WOMMA | Feb 2011

Brands: Get Over Yourselves

If You Want To See Returns In Social Media You’re Going To Have To Work For It

Matt Singley | Corporate Director of Social Media@mattsingley

WOMMA | Feb 2011

Just because you

aren’t paying attention

doesn’t mean they

aren’t talking about you.

Get over yourself.

Customers are not clamoring to get to you, so

you need to pay attention;

respond when they do, and reach out to them when they don’t.

People like to go with the

crowd. Make the crowd a part of your

story.

People will give their currency to

celebrities, not brands, whether that is

time, evangelism or just “liking” them.

Grabbing the consumer’s

attention is difficult. Every brand wants them.

Why should they listen to you?

You need to stand out from your

competition. What can you do that is

different?

Delightyour

customers

The ROI of social media will reveal itself when you put your

customers’ needs ahead of your need to push out yet another

marketing message

Thank You

Matt SingleyCorporate Director of Social Media@mattsingleymsingley@caesars.com

(Do you have a question or comment that you want answered quickly? Twitter please.)