three deep web analytics wednesday
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A brief review of someTRANSCRIPT
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A Closer look at the “new” GA
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About Three Deep Marketing
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Three Deep Capabilities, Certifications and Awards 45+ person digital marketing agency
Crossfuse lead generation platform launched 2011
Appointment setting contact center
Manage $5+ million in paid search spending annually
Manage 30+ million in consumer database records
220 million opt-in emails sent in prior 12 months
Certified as a Salesforce.com Administrator
Certified in Google Adwords & Google Analytics (1 of 30 firms)
Best Places to Work Award in Minnesota in 2010 and 2011
Inc. 5000 Fast Growing Company Award in 2010 and 2011
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Some Clients – By Industry
Home Improvement Insurance TechnologyHealthcare& Industrial
CPG
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Three Deep Analytics Offerings
Strategic Services
KPI Identification
Campaign Management
Social Network Integration
Maintenance & Reporting
Weekly/Monthly/Quarterly Dashboards
& “Deep Dives”
Website Conversion
Landing Page Optimization
Audit Services
Account Setup
Page hierarchy, Goals & Events
SEO Tagging
GENERATE DEMAND AND DRIVE RESULTS
Technology Services
CRM Integration
Dynamic Landing Pages
Database Marketing
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Closer look at the “New” Google Analytics New Account Structure Real Time Multi Channels Regular Expressions in Filters Pull Data via APIs
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GA Account Structure
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The old method used profiles within an Account
Old New
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Now you can add properties and then create profiles
Control Users at both levels
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Summary of the account structure
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Real Time Dashboards
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Launching a new product? Pushing content to go viral? Receiving some media attention?
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Multi Channel Funnels
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How do your various channels interact when it comes to driving conversions?
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And create custom “channels” as easily as creating Advanced Segments
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Advanced Filters & Pivots
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Use the “Matching RegExp” to filter to specific items
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Pivot to see traffic to those pages by Medium
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API Automation
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Some reasons why we use NextAnalytics Business Time Periods
– Get data for any range of dates– Build reports that employ business time periods such as YTD, QTD, PTD,
YAGO, QTD-YAGO, PTD-YAGO)– Change your dates to fiscal periods, and– Get data refreshed by last full calendar period AUTOMATICALLY
Campaign Tracking– Link downloaded data to external campaign activity for full CPR
reporting– Landings from offline ads
Visualizing Data– Take advantage of Excel charts– Use sparklines for quick visual indicators– Use Excel's Exception Highlighting– Build your own scorecards.
Publishing– Build dashboards with re-usable widgets– Windows Task Scheduler fully automates data refresh– Distribute reports using the power of Microsoft Office
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Some additional features to pay attention to
Reduce your bounce rate by tracking events
Apply cost data for multiple sources
Traffic Flow Visualization
Control the speed vs. precision of the data
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THANK YOU
Darren SelbergThree Deep Marketing
www.threedeepmarketing.com651-789-7701
@darrenselberg | @threedeep | #waw