Thomas cook india ltd.

Thomas cook India ltd.Presented By:Mansi ChoudharyRuptrisha BorahNishikant SinghKomal BakshiRahul AroraNihit Sinha

VideoThomas Cook Introduction https://www.youtube.com/watch?v=0DBz0OOGpV0

INTRODUCTION

Largest integrated travel and travel related financial services company Broad spectrum of services. The Company Launched its Indian operations in 1881Mission- To render tourism as a safe, pleasant and easy as possible.Market Share- 31%Recently acquired Kuoni Groups travel business in India

PRESENCE IN INDIAPresence in over 231 locations (23 airport counters).151 Own stores, 117 franchisesFootprints in 94 cities.More than 114 Gold Circle Partners and 166 Preferred Sales Agents.

SERVICES OFFEREDThomas Cook (India) operates in the following areas of business, namely:Leisure Travel- Domestic, Inbound &Outbound MICECorporate Travel ManagementForeign ExchangeTravel InsuranceVisa & Passport Cargo Handling

Major competitors Cox & Kings Mercury Travel FCH Centrum

Leisure TravelLeisure travelistravelin which the primary motivation is to take a vacation from everyday life.Full travel solution experience in planning a warm and comfortable holidayRevenue Generated (Mar15)- 10,276 Lakh.

Needs CateredCustomer ProfileTarget PopulationDemographic Young PeopleAge : 25 and above

PsychographicAdventurousLove to exploreMore Control Quality Sensitive

7 Ps Of Thomas Cook (I) Ltd.

Product : Leisure Travel Price : Depends upon seasons and Tour Packages.Place :Offices(Owned , franchisee, Airport counters), Websites.Promotion : Social Media, Tactical, Print media, Tv adsProcess: Online or ManuallyPhysical Evidence : HoardingsPeople: Over 400 employees and top management

Factors Shaping Customer Decision MakingIndividual FactorsMotivation: Best CostSafetyBrand NamePerceptionQuality AssuranceBest Deal Packages Insured TravelLearningFriendly Tour GuidesPersonalized ServicePersonalityPeople searching for One stop shop for all solutions.Luxury driven people

Social FactorsCultural Factorshttps://www.youtube.com/watch?v=YSGwUYhXkhgTHANK YOU